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Author: Melissa Perri
Publisher: O'Reilly Media
ISBN: 1491973765
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Author: American Bankers Association. Economic Policy Commission
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 248
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Book Description
Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: M.S. Robinson
Publisher: CRC Press
ISBN: 8770222908
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
This book provides a blueprint for action for readers making decisions about how to improve the energy efficiency and performance of new or existing buildings. Suitable for both seasoned veterans and new managers, it takes an objective and orderly approach to what is often a complex, costly, and time-consuming process. The book presents fundamental principles illustrated with case studies. It thoroughly covers the topics in a concise, technically accurate way. The book is designed for architects, engineers, and construction managers.
Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 0470610581
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Bezalel Gidey
Publisher: Bezalel Gidey
ISBN:
Category : Art
Languages : en
Pages : 15
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Book Description
"Branded: The Art and Science of Building an Unforgettable Identity" is a captivating exploration into the world of branding and its profound impact on businesses and individuals alike. In this thought-provoking book, readers will delve into the artistry and strategic methodology behind creating a brand that leaves an indelible mark on the minds of consumers. Drawing on real-world examples and expert insights, "Branded" demystifies the branding process, revealing the intricate interplay between design, messaging, and emotional resonance. From crafting a compelling brand story to establishing a distinct visual identity, readers will gain invaluable knowledge on how to cultivate a brand that stands out from the competition and resonates with target audiences. But branding is not solely about aesthetics—it's a holistic approach that encompasses every touchpoint a brand has with its audience. This book goes beyond the surface level, delving into the science behind brand psychology, consumer perception, and the power of storytelling. By understanding the psychology behind branding, readers will uncover the secrets to forging deep connections with consumers and fostering brand loyalty that lasts a lifetime. Whether you're an entrepreneur, marketer, or simply curious about the world of branding, "Branded" serves as an indispensable guide. Packed with practical tips, case studies, and exercises, it equips readers with the tools and knowledge needed to craft an unforgettable brand that resonates with authenticity and leaves an indelible mark in today's ever-evolving marketplace. Prepare to embark on a transformative journey that will forever change the way you perceive and approach the art of branding.
Author: T. Sheppey
Publisher: Springer
ISBN: 0230598021
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Since its inception, several lawsuits have been filed under the Sarbanes Oxley Act, some corporate executives are serving jail sentences and share prices of affected companies have dropped by millions. This book examines how compliance is achieved and maintained. It explores successful strategies and suggests effective measures for implementation.
Author: Barney L. Capehart
Publisher: CRC Press
ISBN: 8770223211
Category : Business & Economics
Languages : en
Pages : 640
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Book Description
With the widespread availability of high-speed, high-capacity microprocessors and microcomputers with high-speed communication ability, and sophisticated energy analytics software, the technology to support deployment of automated diagnostics is now available, and the opportunity to apply automated fault detection and diagnostics to every system and piece of equipment in a facility, as well as for whole buildings, is imminent. The purpose of this book is to share information with a broad audience on the state of automated fault detection and diagnostics for buildings applications, the benefits of those applications, emerging diagnostic technology, examples of field deployments, the relationship to codes and standards, automated diagnostic tools presently available, guidance on how to use automated diagnostics, and related issues.
Author: Jane R. Gingrich
Publisher: Cambridge University Press
ISBN: 1139499181
Category : Political Science
Languages : en
Pages : 289
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Book Description
Over the past three decades, market reforms have transformed public services such as education, health, and care of the elderly. Whereas previous studies present markets as having similar and largely non-political effects, this book shows that political parties structure markets in diverse ways to achieve distinct political aims. Left-wing attempts to sustain the legitimacy of the welfare state are compared with right-wing wishes to limit the state and empower the private sector. Examining a broad range of countries, time periods, and policy areas, Jane R. Gingrich helps readers make sense of the complexity of market reforms in the industrialized world. The use of innovative multi-case studies and in-depth interviews with senior European policymakers enriches the debate and brings clarity to this multifaceted topic. Scholars and students working on the policymaking process in this central area will be interested in this new conceptualization of market reform.
Author: Richard Lorch
Publisher: Routledge
ISBN: 1351184199
Category : Architecture
Languages : en
Pages : 409
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Book Description
The contribution of buildings to climate change is widely acknowledged. This book investigates how building regulatory systems are addressing the current and future effects of climate change, and how these systems can be improved. After presenting a comprehensive overview of how the current building regulatory system developed, some of the inadequacies are identified. The largest part of the book examines the potential for innovative policy solutions to address the real world problem of mitigating and adapting buildings to climate change. This publication contributes significantly to our understanding of the complexities of long-term energy efficiency in buildings. This book was originally published as a special issue of the Building Research & Information journal.
Author:
Publisher:
ISBN:
Category : Furniture
Languages : en
Pages : 716
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Book Description
