Author: Jorge Olson
Publisher:
ISBN: 9781945196133
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Build Your Beverage Empire is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market, and sell your product through wholesalers, distributors, and stores.
Build Your Beverage Empire - Third Edition
Author: Jorge Olson
Publisher:
ISBN: 9781945196133
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Build Your Beverage Empire is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market, and sell your product through wholesalers, distributors, and stores.
Publisher:
ISBN: 9781945196133
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Build Your Beverage Empire is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market, and sell your product through wholesalers, distributors, and stores.
Build Your Beverage Empire - Third Edition
Author: Jorge Olson
Publisher:
ISBN: 9781945196140
Category :
Languages : en
Pages : 0
Book Description
Get Funding for Your Beverage Company, Develop a Winning Business Model with Formulation, Marketing, Sales, and Distribution.Post-COVID Beverage Business Modeling. Covid changed the entire supply chain for the beverage industry alongside beverage sales and distribution. This is not only amazing for consumers ordering beverages online, but it's great for entrepreneurs, as they can now sell directly to their perfect customer and drop-ship to their home. You will see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting-edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. In this, the third edition of the book, Jorge Olson decided to re-write the entire text, not only updating it but expanding it to cover more material on online marketing, Amazon sales, much more detail on beverage development and formulation, and special details on beverage business modeling and creating your business plan to get funding. Tackle the most common beverage industry topics: 1- Beverage Development 2- Beverage Marketing 3- Beverage Distribution 4- Beverage Formulation 5- Beverage Packaging 6- Beverage Sales 7- Beverage Distribution 8- Beverage Business Funding 9- Beverage Online Marketing. While writing the book, Jorge Olson took two of his companies public, including funding, getting investors, and developing and manufacturing hundreds of beverages and nutritional supplements per year. All this knowledge and information also found its way into the book, helping new beverage entrepreneurs navigate the business model for sales and distribution they should use and alternatives for funding their drink company. What's New in The Third Edition? 1- How to use social media to grow your beverage 2- Sell online, including your store, social media, and Amazon 3- Beverage development and contract manufacturing 4- Small batch white label and private label beverage production 5- Post-COVID opportunities and how to take advantage of them. When you build your new business or want to scale your existing beverage empire, you'll need several things: a blueprint, a team, and daily instructions for funding, scaling, selling to convenience stores, distributors, mass retail, natural channels, or brokers.
Publisher:
ISBN: 9781945196140
Category :
Languages : en
Pages : 0
Book Description
Get Funding for Your Beverage Company, Develop a Winning Business Model with Formulation, Marketing, Sales, and Distribution.Post-COVID Beverage Business Modeling. Covid changed the entire supply chain for the beverage industry alongside beverage sales and distribution. This is not only amazing for consumers ordering beverages online, but it's great for entrepreneurs, as they can now sell directly to their perfect customer and drop-ship to their home. You will see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting-edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. In this, the third edition of the book, Jorge Olson decided to re-write the entire text, not only updating it but expanding it to cover more material on online marketing, Amazon sales, much more detail on beverage development and formulation, and special details on beverage business modeling and creating your business plan to get funding. Tackle the most common beverage industry topics: 1- Beverage Development 2- Beverage Marketing 3- Beverage Distribution 4- Beverage Formulation 5- Beverage Packaging 6- Beverage Sales 7- Beverage Distribution 8- Beverage Business Funding 9- Beverage Online Marketing. While writing the book, Jorge Olson took two of his companies public, including funding, getting investors, and developing and manufacturing hundreds of beverages and nutritional supplements per year. All this knowledge and information also found its way into the book, helping new beverage entrepreneurs navigate the business model for sales and distribution they should use and alternatives for funding their drink company. What's New in The Third Edition? 1- How to use social media to grow your beverage 2- Sell online, including your store, social media, and Amazon 3- Beverage development and contract manufacturing 4- Small batch white label and private label beverage production 5- Post-COVID opportunities and how to take advantage of them. When you build your new business or want to scale your existing beverage empire, you'll need several things: a blueprint, a team, and daily instructions for funding, scaling, selling to convenience stores, distributors, mass retail, natural channels, or brokers.
Build Your Beverage Empire
Author: Jorge S. Olson
Publisher: Jorge Olson
ISBN: 098214251X
Category : Beverage industry
Languages : en
Pages : 266
Book Description
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Publisher: Jorge Olson
ISBN: 098214251X
Category : Beverage industry
Languages : en
Pages : 266
Book Description
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
So You Wanna: Start a Food or Beverage Business
Author: Douglas Raggio
Publisher: BenBella Books
ISBN: 1953295665
Category : Business & Economics
Languages : en
Pages : 241
Book Description
A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.
Publisher: BenBella Books
ISBN: 1953295665
Category : Business & Economics
Languages : en
Pages : 241
Book Description
A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.
Craft Cider Making
Author: Andrew Lea
Publisher: Crowood
ISBN: 1785000160
Category : Cooking
Languages : en
Pages : 306
Book Description
This new edition of the best-selling Craft Cider Making is fully revised and updated. Packed with essential advice and information, it gives step-by-step instruction for small scale cider making. It retains the best of traditional practice but also draws on modern understanding of orcharding and fermentation science. Written by an award-winning cider maker, it guides beginners into the rewarding world of cider making and helps those with more experience expand their skills to enjoy the craft more fully. Includes a guide to cider apples, as well as advice on growing and caring for them. Packed with essential advice and information and step-by-step instruction for small scale cider making.
Publisher: Crowood
ISBN: 1785000160
Category : Cooking
Languages : en
Pages : 306
Book Description
This new edition of the best-selling Craft Cider Making is fully revised and updated. Packed with essential advice and information, it gives step-by-step instruction for small scale cider making. It retains the best of traditional practice but also draws on modern understanding of orcharding and fermentation science. Written by an award-winning cider maker, it guides beginners into the rewarding world of cider making and helps those with more experience expand their skills to enjoy the craft more fully. Includes a guide to cider apples, as well as advice on growing and caring for them. Packed with essential advice and information and step-by-step instruction for small scale cider making.
Extreme Revenue Growth
Author: Victor Cheng
Publisher:
ISBN: 9780984183517
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.
Publisher:
ISBN: 9780984183517
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.
China's Second Continent
Author: Howard W. French
Publisher: Vintage
ISBN: 0307946657
Category : Social Science
Languages : en
Pages : 306
Book Description
A New York Times Notable Book Chinese immigrants of the recent past and unfolding twenty-first century are in search of the African dream. So explains indefatigable traveler Howard W. French, prize-winning investigative journalist and former New York Times bureau chief in Africa and China, in the definitive account of this seismic geopolitical development. China’s burgeoning presence in Africa is already shaping, and reshaping, the future of millions of people. From Liberia to Senegal to Mozambique, in creaky trucks and by back roads, French introduces us to the characters who make up China’s dogged emigrant population: entrepreneurs singlehandedly reshaping African infrastructure, and less-lucky migrants barely scraping by but still convinced of Africa’s opportunities. French’s acute observations offer illuminating insight into the most pressing unknowns of modern Sino-African relations: Why China is making these cultural and economic incursions into the continent; what Africa’s role is in this equation; and what the ramifications for both parties and their people—and the watching world—will be in the foreseeable future. One of the Best Books of the Year at • The Economist • The Guardian • Foreign Affairs
Publisher: Vintage
ISBN: 0307946657
Category : Social Science
Languages : en
Pages : 306
Book Description
A New York Times Notable Book Chinese immigrants of the recent past and unfolding twenty-first century are in search of the African dream. So explains indefatigable traveler Howard W. French, prize-winning investigative journalist and former New York Times bureau chief in Africa and China, in the definitive account of this seismic geopolitical development. China’s burgeoning presence in Africa is already shaping, and reshaping, the future of millions of people. From Liberia to Senegal to Mozambique, in creaky trucks and by back roads, French introduces us to the characters who make up China’s dogged emigrant population: entrepreneurs singlehandedly reshaping African infrastructure, and less-lucky migrants barely scraping by but still convinced of Africa’s opportunities. French’s acute observations offer illuminating insight into the most pressing unknowns of modern Sino-African relations: Why China is making these cultural and economic incursions into the continent; what Africa’s role is in this equation; and what the ramifications for both parties and their people—and the watching world—will be in the foreseeable future. One of the Best Books of the Year at • The Economist • The Guardian • Foreign Affairs
The New Business Road Test
Author: John Walker Mullins
Publisher: Financial Times/Prentice Hall
ISBN: 9780273732792
Category : Market surveys
Languages : en
Pages : 0
Book Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.
Publisher: Financial Times/Prentice Hall
ISBN: 9780273732792
Category : Market surveys
Languages : en
Pages : 0
Book Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.
Empire of Water
Author: David Soll
Publisher: Cornell University Press
ISBN: 0801468078
Category : History
Languages : en
Pages : 297
Book Description
Supplying water to millions is not simply an engineering and logistical challenge. As David Soll shows in his finely observed history of the nation's largest municipal water system, the task of providing water to New Yorkers transformed the natural and built environment of the city, its suburbs, and distant rural watersheds. Almost as soon as New York City completed its first municipal water system in 1842, it began to expand the network, eventually reaching far into the Catskill Mountains, more than one hundred miles from the city. Empire of Water explores the history of New York City's water system from the late nineteenth century to the early twenty-first century, focusing on the geographical, environmental, and political repercussions of the city's search for more water. Soll vividly recounts the profound environmental implications for both city and countryside. Some of the region's most prominent landmarks, such as the High Bridge across the Harlem River, Central Park's Great Lawn, and the Ashokan Reservoir in Ulster County, have their origins in the city's water system. By tracing the evolution of the city's water conservation efforts and watershed management regime, Soll reveals the tremendous shifts in environmental practices and consciousness that occurred during the twentieth century. Few episodes better capture the long-standing upstate-downstate divide in New York than the story of how mountain water came to flow from spigots in Brooklyn and Manhattan. Soll concludes by focusing on the landmark watershed protection agreement signed in 1997 between the city, watershed residents, environmental organizations, and the state and federal governments. After decades of rancor between the city and Catskill residents, the two sides set aside their differences to forge a new model of environmental stewardship. His account of this unlikely environmental success story offers a behind the scenes perspective on the nation's most ambitious and wide-ranging watershed protection program.
Publisher: Cornell University Press
ISBN: 0801468078
Category : History
Languages : en
Pages : 297
Book Description
Supplying water to millions is not simply an engineering and logistical challenge. As David Soll shows in his finely observed history of the nation's largest municipal water system, the task of providing water to New Yorkers transformed the natural and built environment of the city, its suburbs, and distant rural watersheds. Almost as soon as New York City completed its first municipal water system in 1842, it began to expand the network, eventually reaching far into the Catskill Mountains, more than one hundred miles from the city. Empire of Water explores the history of New York City's water system from the late nineteenth century to the early twenty-first century, focusing on the geographical, environmental, and political repercussions of the city's search for more water. Soll vividly recounts the profound environmental implications for both city and countryside. Some of the region's most prominent landmarks, such as the High Bridge across the Harlem River, Central Park's Great Lawn, and the Ashokan Reservoir in Ulster County, have their origins in the city's water system. By tracing the evolution of the city's water conservation efforts and watershed management regime, Soll reveals the tremendous shifts in environmental practices and consciousness that occurred during the twentieth century. Few episodes better capture the long-standing upstate-downstate divide in New York than the story of how mountain water came to flow from spigots in Brooklyn and Manhattan. Soll concludes by focusing on the landmark watershed protection agreement signed in 1997 between the city, watershed residents, environmental organizations, and the state and federal governments. After decades of rancor between the city and Catskill residents, the two sides set aside their differences to forge a new model of environmental stewardship. His account of this unlikely environmental success story offers a behind the scenes perspective on the nation's most ambitious and wide-ranging watershed protection program.
Cider, Hard and Sweet: History, Traditions, and Making Your Own (Third Edition)
Author: Ben Watson
Publisher: The Countryman Press
ISBN: 1581576897
Category : Cooking
Languages : en
Pages : 208
Book Description
In this richly informative and entertaining book, Ben Watson explores the cultural and historical roots of cider. He introduces us to its different styles—draft, farmhouse, French, New England, and sparkling—and also covers other apple products, like apple wine, apple juice, cider vinegar, and Calvados. Cider is the new thing in today’s drinking world, even though it’s been around for centuries. In spite of its long and colorful history, cider has remained relatively underappreciated by the American public. The purchase in 2012 of a Vermont-based cidermaker for over $300 million signaled that this is all likely to change very soon. Richly informative and entertaining, Cider, Hard and Sweet is your go-to source for everything related to apples, cider, and ciderm aking. It includes great information on apple varieties, cidermaking basics, barrel fermentation, and recipes for cooking with cider—with instructions for making boiled cider and cider jelly, and recipes for dishes with cider braises and marinades. It also teaches readers how to recognize a good cider and takes you from buying store-bought to making the genuine article at home.
Publisher: The Countryman Press
ISBN: 1581576897
Category : Cooking
Languages : en
Pages : 208
Book Description
In this richly informative and entertaining book, Ben Watson explores the cultural and historical roots of cider. He introduces us to its different styles—draft, farmhouse, French, New England, and sparkling—and also covers other apple products, like apple wine, apple juice, cider vinegar, and Calvados. Cider is the new thing in today’s drinking world, even though it’s been around for centuries. In spite of its long and colorful history, cider has remained relatively underappreciated by the American public. The purchase in 2012 of a Vermont-based cidermaker for over $300 million signaled that this is all likely to change very soon. Richly informative and entertaining, Cider, Hard and Sweet is your go-to source for everything related to apples, cider, and ciderm aking. It includes great information on apple varieties, cidermaking basics, barrel fermentation, and recipes for cooking with cider—with instructions for making boiled cider and cider jelly, and recipes for dishes with cider braises and marinades. It also teaches readers how to recognize a good cider and takes you from buying store-bought to making the genuine article at home.