BTEC Level 2 First Hospitality PDF Download
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Author: Tracay Mead
Publisher: Heinemann Educational Books
ISBN: 9780435026592
Category : Hospitality industry
Languages : en
Pages : 400
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Book Description
Thts student book covers the full diploma including in-depth coverage of the four mandatory units and 11 most popular optional units, giving you the breadth to tailor the course to your learners' needs and interests. Assessment activities give practice for all grading criteria for the units covered.
Author: Tracay Mead
Publisher: Heinemann Educational Books
ISBN: 9780435026592
Category : Hospitality industry
Languages : en
Pages : 400
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Book Description
Thts student book covers the full diploma including in-depth coverage of the four mandatory units and 11 most popular optional units, giving you the breadth to tailor the course to your learners' needs and interests. Assessment activities give practice for all grading criteria for the units covered.
Author: Ray Youell
Publisher:
ISBN: 9780955019029
Category : Tourism
Languages : en
Pages : 408
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Book Description
Exactly matched to the 2007 BTEC National Travel and Tourism specifications, this full colour second edition of our popular textbook provides comprehensive coverage of all the core units for the qualification, plus specialist units to complete the Award and Certificate. Further units contribute to the completion of the BTEC National Diploma. Written in a lively and engaging style, the book includes up-to-date statistics, case studies, assignments and activities.
Author: Dennis R. Lillicrap
Publisher: John Wiley & Sons Incorporated
ISBN: 9780470233559
Category : Cooking
Languages : en
Pages : 398
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Book Description
Thoroughly revised, updated and redesigned, this edition uses an operations hierarchy framework which takes readers in stages through the basic skills, tasks and duties, relating them to service techniques, food operations and sectors. Crumbing down, mixing cocktails, more specialized forms of service, revenue control, legal aspects, staff organization and training are among the topics discussed. Covers all service methods required by various examining and awarding bodies. Includes new photographs, color diagrams and document originals.
Author: Francis Buttle
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author: Ian Yeoman
Publisher: Routledge
ISBN: 1136403469
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Author: Ann Gravells
Publisher: Learning Matters
ISBN: 147391292X
Category : Education
Languages : en
Pages : 412
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Book Description
The Award in Education and Training is the threshold qualification for anyone wanting to teach in a wide range of contexts including the further education and skills sector, workplace learning, offender learning and adult and community settings. This user-friendly text is your guide to all the units of the Award and is a key text for the course. Structured around the teaching, learning and assessment cycle, it includes full coverage of all units as well as information relevant to the Learning and Development units. Examples, activities and checklists help link theory to practice. The text is written for all learners and all awarding organisations. This revised edition is updated for the new qualification requirements and the Professional Standards for Teachers and Trainers. • A key text for the new Award in Education and Training. • Contents specifically follow the teaching, learning and assessment cycle, and match the qualification requirements. • Readable, relevant and easy to understand. • Provides valuable support for prospective teachers and trainers with little or no previous experience. • An excellent foundation for those considering or progressing to further teaching qualifications.
Author: John Swarbrooke
Publisher: Routledge
ISBN: 1136423060
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author:
Publisher:
ISBN: 9781787267015
Category :
Languages : en
Pages : 861
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Book Description
Author: Simon Bridge
Publisher: Bloomsbury Publishing
ISBN: 1350304875
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy. Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide. New to this Edition: - Extensively revised to take into account the latest thinking and research, with updated content and examples throughout - Updated coverage of the impact and failings of comparative government policies - Enhanced pedagogical features to engage students and enliven their learning experience
