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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Ali A. Allawi
Publisher: Yale University Press
ISBN: 0300135378
Category : History
Languages : en
Pages : 544
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Book Description
Involved for over thirty years in the politics of Iraq, Ali A. Allawi was a long-time opposition leader against the Baathist regime. In the post-Saddam years he has held important government positions and participated in crucial national decisions and events. In this book, the former Minister of Defense and Finance draws on his unique personal experience, extensive relationships with members of the main political groups and parties in Iraq, and deep understanding of the history and society of his country to answer the baffling questions that persist about its current crises. What really led the United States to invade Iraq, and why have events failed to unfold as planned? The Occupation of Iraq examines what the United States did and didn't know at the time of the invasion, the reasons for the confused and contradictory policies that were enacted, and the emergence of the Iraqi political class during the difficult transition process. The book tracks the growth of the insurgency and illuminates the complex relationships among Sunnis, Shias, and Kurds. Bringing the discussion forward to the reconfiguration of political forces in 2006, Allawi provides in these pages the clearest view to date of the modern history of Iraq and the invasion that changed its course in unpredicted ways.
Author: Edward Ellis Morris
Publisher: Cambridge University Press
ISBN: 1108028799
Category : Foreign Language Study
Languages : en
Pages : 553
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Book Description
The first scholarly dictionary of Australian and New Zealand English, including loan words from indigenous languages, originally published in 1898.
Author: Bill Henson
Publisher:
ISBN: 9781922089090
Category : Art
Languages : en
Pages : 177
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Book Description
Wesfarmers has been collecting art for more than three decades. From work by Elioth Gruner and colonial artist John Eyre to modern Indigenous art, the company maintains a diverse collection for the community to share and cherish through an active loan and exhibition program. Now, for the first time, Wesfarmers and the Art Gallery of Western Australia are proud to share sixty contemporary works with the Australian public. Luminous World features 50 artists from Australia and New Zealand including: Susan Norrie, Rosemary Laing, Howard Taylor, Dale Frank, Paddy Bedford, Fiona Pardington, Brian Blanchflower, Brook Andrew, Timothy Cook and Nyapanyapa Yunupingu. Featuring essays and poetry by Bill Henson, Richard Mills and John Kinsella, this is as must-have book for lovers of fine art.
Author: Lorraine J. Wise
Publisher:
ISBN: 9780987227959
Category : Cancer
Languages : en
Pages : 211
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Book Description
When a diagnosis of breast cancer left Lorraine Wise with an uncertain future, she and her husband Mike decided to make the most of the challenge life had thrown them. After consulting a financial guru they decided that taking early retirement to join the ranks of the grey nomads would be a stretch, but not impossible. So they did what they never thought they would and gave up their home base, their roots and their security. Lorraine wanted to make the most of whatever time she had left. Their bucket list wasnt long, but they decided to get on with it while they could. They became intrepid travellers, exploring many parts of our beautiful country. They walked through the most spectacular gorges, snorkelled the magnificent Ningaloo Reef, traversed Australias infamous wilderness tracks, fossicked for gems, became avid bird watchers and went fishing. They took a magnificent boat ride through the Buccaneer Archipelago and experienced the amazing Horizontal Waterfall. While they did follow the tar sometimes, Lorraine and Mike often went bush to find breathtaking views, peace, relaxation and glorious sunrises and sunsets that lit up the sky. After eight wonderful years of living and loving life it is time to share their travels.
Author: Glyn Davis
Publisher: Hachette Australia
ISBN: 0733646522
Category : Literary Collections
Languages : en
Pages : 38
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Book Description
Birth is a throw of the dice. The consequences last a lifetime. We like to think of Australia as the land of the 'fair go', a land of choice and equal opportunity. But behind the facade of meritocracy lies an uncomfortable truth: much of your life is already decided by the lottery of where you are born and who you are born to. Entrenched inter-generational poverty, like the property of the wealthy, can be handed down from parent to child. With one in eight adults and one in six children living below the poverty line in Australia, Glyn Davis asks the question: If life is a game of chance, what responsibility do those who are given a head start have to look after those less fortunate?
Author: A B. Paterson
Publisher:
ISBN: 9781760669232
Category :
Languages : en
Pages : 24
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Book Description
Author: Laurie Hergenhan
Publisher: Univ. of Queensland Press
ISBN: 0702258008
Category : Fiction
Languages : en
Pages : 454
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Book Description
Henry Lawson · Barbara Baynton ·Henry Handel Richardson · Katharine Susannah Prichard · Christina Stead ·Gavin Casey ·Vance Palmer · Alan Marshall · Marjorie Barnard ·Judah Waten · John Morrison · Peter Cowan · Hal Porter · Patrick White · Thelma Forshaw ·Dal Stivens · Peter Carey Murray Bail · Frank Moorhouse · T.A.G. Hungerford · Elizabeth Jolley · Michael Wilding · Olga Masters · Beverley Farmer · Fay Zwicky · Barry Hill · Gerald Murnane · Archie Weller · Thea Astley · Helen Garner · Lily Brett · Susan Hampton · Gail Jones In this bestselling collection the Australian short story is represented from its Bulletin beginnings to its vigorous revival in the late twentieth century.
Author: Joanna Baillie
Publisher:
ISBN:
Category :
Languages : en
Pages : 434
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Book Description
Author: Clement Semmler
Publisher: Melbourne : F.W. Cheshire
ISBN:
Category : Australia
Languages : en
Pages : 208
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Book Description
