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Author: JAMES. PAMMENT
Publisher: Palgrave MacMillan
ISBN: 9783319827667
Category :
Languages : en
Pages : 264
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Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. "From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which." Nicholas J. Cull, author of 'The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001'. "A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context." John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: JAMES. PAMMENT
Publisher: Palgrave MacMillan
ISBN: 9783319827667
Category :
Languages : en
Pages : 264
Get Book Here
Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. "From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which." Nicholas J. Cull, author of 'The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001'. "A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context." John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: J. Melissen
Publisher: Springer
ISBN: 0230554938
Category : Political Science
Languages : en
Pages : 242
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Book Description
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Author: Mai'a K. Davis Cross
Publisher: Springer
ISBN: 1137315148
Category : Political Science
Languages : en
Pages : 358
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Book Description
Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.
Author: Joseph S Nye Jr
Publisher: PublicAffairs
ISBN: 0786738960
Category : Political Science
Languages : en
Pages : 216
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Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Craig Hayden
Publisher: Lexington Books
ISBN: 0739142585
Category : Language Arts & Disciplines
Languages : en
Pages : 309
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Book Description
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
Author: Thierry Balzacq
Publisher: Springer Nature
ISBN: 3030287866
Category : Political Science
Languages : en
Pages : 352
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Book Description
This volume brings together different approaches to diplomacy both as an institution and a practice. The authors examine diplomacy from their own backgrounds and through sociological traditions, which shape the study of international relations (IR) in Francophone countries. The volume’s global character articulates the Francophone intellectual concerns with a variety of scholarships on diplomacy, providing a first contact with this subfield of IR for students and practitioners.
Author: Pawel Surowiec
Publisher: Springer Nature
ISBN: 3030545520
Category : Political Science
Languages : en
Pages : 373
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Book Description
This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.
Author: Nicholas J. Cull
Publisher: John Wiley & Sons
ISBN: 0745691234
Category : Political Science
Languages : en
Pages : 161
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Book Description
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Author: Nicholas J. Cull
Publisher: Springer
ISBN: 1137105364
Category : Political Science
Languages : en
Pages : 433
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Book Description
Using newly declassified archives and interviews with practitioners, Nicholas J. Cull has pieced together the story of the final decade in the life of the United States Information Agency, revealing the decisions and actions that brought the United States' apparatus for public diplomacy into disarray.
Author: James Pamment
Publisher: Routledge
ISBN: 1136219536
Category : Political Science
Languages : en
Pages : 186
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Book Description
This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
