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Author: Gary Bertwistle
Publisher: John Wiley & Sons
ISBN: 1742468365
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
Author: Gary Bertwistle
Publisher: John Wiley & Sons
ISBN: 1742468365
Category : Business & Economics
Languages : en
Pages : 101
Get Book Here
Book Description
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
Author: Paul Dickinson
Publisher: Random House
ISBN: 0753547147
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs. Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation. In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
ISBN: 1538176394
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1506329047
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
Author: Trevor Morris
Publisher: Bloomsbury Publishing
ISBN: 1137495707
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
Author: Nicki Chapman
Publisher: Sphere
ISBN: 1408732297
Category : Biography & Autobiography
Languages : en
Pages : 242
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Book Description
1987. Armed with a Filofax, a brick of a mobile phone and steely determination, 20-year-old Nicki Chapman is walking through the seedy streets of Soho towards her first job in the music biz. But how did Nicki go from being a looked-over assistant running promo packages over to BBC Radio 1 to a judge on Pop Idol with 15 million viewers tuning in for the nail-biting moment Will Young triumphed over Gareth Gates? Everyone knows there were the kingmakers in the heady days of 90s British pop music, but this is a queen's side of the story; a down-to-earth, no-nonsense team player who fought to make it in an industry that was very much a man's world. Empowering, entertaining and sprinkled with stardust, Nicki's inspirational behind-the-scenes story takes in the rocketing highs and heart-breaking lows of promoting, managing and touring with the Spice Girls, Amy Winehouse, David Bowie, Take That, Billie Piper, Phil Collins and S Club 7, all whilst confronting chauvinism and smashing through the career glass ceiling.
Author: Laura Voss
Publisher: transcript Verlag
ISBN: 383945560X
Category : Social Science
Languages : en
Pages : 217
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Book Description
We know that robots are just machines. Why then do we often talk about them as if they were alive? Laura Voss explores this fascinating phenomenon, providing a rich insight into practices of animacy (and inanimacy) attribution to robot technology: from science-fiction to robotics R&D, from science communication to media discourse, and from the theoretical perspectives of STS to the cognitive sciences. Taking an interdisciplinary perspective, and backed by a wealth of empirical material, Voss shows how scientists, engineers, journalists - and everyone else - can face the challenge of robot technology appearing »a little bit alive« with a reflexive and yet pragmatic stance.
Author: Hannah Isted
Publisher: Practical Inspiration Publishing
ISBN: 1788605330
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Let's face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. Stop wasting time wondering what to do, what to say and how to say it. This guide will give you a weekly theme, from email marketing and engagement to video content and batch creating, to show you how to grow your audience and increase your visibility. After 3 months you will have completed 90 powerful actions that your business will thank you for.
Author: Russell S. Spindler
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
