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Author: startups.co.uk Startups.co.uk
Publisher: Crimson Publishing
ISBN: 1780592221
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
Author: Florin Diumea
Publisher: Florin Diumea
ISBN: 1678158143
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Workbook + FREE Workshop Bright Business Model will help you easily... 1. Design, validate, and deliver a solution that solves a problem and manifests your purpose. 2. Design, validate, and deliver a solution that solves a problem and manifests your purpose. 3. Build your inner-leadership manual 4. Craft a valid business solution 5. Map your business topography, the path, and design a purpose-driven business system. 6. Build a Tree of Goals (ToG) to stay focused on the goals and O.K.R.’s (objectives and key results) 7. Build a Tree of Challenges to solve any challenges your business journey may face 8. Develop an Action-Reaction Diagram to generate a S.M.A.R.T. Action Plan 9. Organize and sync data about you, your purpose, and your vital business elements in a simple visual way using the power of the 2x2 design thinking matrix. You will design an effective business strategy that directly targets your customers’ fundamental beliefs and needs. An Integrated Suite of Tools to... 1. Learn. Bright business model and 2x2 design thinking matrix are interactive methods to help you craft your Inner-Leadership Manual and Bright Business Model. 2. Validate. Brsiness workshops help to brainstorm your idea, test, and validate. 3. Connect with purpose-driven (bright) entrepreneurs like you. The primary mission of this program is to build a permanent mastermind group where Purpose-driven entrepreneurs connect to change the existing business paradigm from “for-profit” to “for purpose” and use the business journey as a path to a meaningful life — connect with ourselves, nature, and community. Bright Business Model works for.. 1. New businesses in search of a way to generate first sales, and existing companies are ready to adapt the existing business model for the “new normal. “ 2. The program is designed for start-up founders in the early stages and leaders within the existing company setting out to adapt the current model to the new economic environment. 3. A new start-up deals with different challenges than a project manager within an existing business. The bright business model and 2x2 design thinking matrix apply to both contexts. Depending on your Current State (starting point), you’ll approach the canvases and diagrams according to your goals and constraints.
Author: startups.co.uk Startups.co.uk
Publisher: Crimson Publishing
ISBN: 1780592221
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
Author: Jurgen Wolff
Publisher: Pearson UK
ISBN: 027374691X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset. The book: de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 284
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Book Description
Author: Jurgen Wolff
Publisher: Pearson UK
ISBN: 0273720929
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Marcia Layton Turner
Publisher: John Wiley & Sons
ISBN: 0470105917
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Author: Paul Burns
Publisher: Bloomsbury Publishing
ISBN: 1350933309
Category : Business & Economics
Languages : en
Pages : 670
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Book Description
This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: - Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits - Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device - Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic - Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries - Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.
Author: Robert Craven
Publisher: Crimson Publishing
ISBN: 9781854584045
Category : Marketing
Languages : en
Pages : 0
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Book Description
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success! This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating,how to be clear about who you want to be communicating with and what the message is that you want them to receive. The author, Robert Craven, has an extensive and practical experience of business marketing. Currently managing director of the Directors' Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as 'truly inspirational' by The Independent. Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition.
