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Author: Karen V. Fernandez
Publisher: Routledge
ISBN: 1000650634
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Author: Karen V. Fernandez
Publisher: Routledge
ISBN: 1000650634
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Author: Johan Hagberg
Publisher: Routledge
ISBN: 1000351394
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized. The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization. The chapters in this book were originally published as a special issue of Consumption Markets & Culture.
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1035302721
Category : Business & Economics
Languages : en
Pages : 555
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Book Description
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Author: Erwin Dekker
Publisher: Cambridge University Press
ISBN: 1108483593
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Volume compiles studies of the production and reproduction of market-supporting social infrastructures through the prism of knowledge commons.
Author: Diana Ingenhoff
Publisher: Routledge
ISBN: 135198442X
Category : Language Arts & Disciplines
Languages : en
Pages : 335
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Book Description
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Author: Julie Emontspool
Publisher: Springer
ISBN: 3319641794
Category : Social Science
Languages : en
Pages : 295
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Book Description
This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.
Author: Parul Bhandari
Publisher: Taylor & Francis
ISBN: 1040112749
Category : Social Science
Languages : en
Pages : 186
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Book Description
This book presents a unique rendering of love in South Asia by reading love through the specific lens of dissent. It presents multiple articulations of dissenting love in contemporary South Asia including negotiations with parents to assert choice of partner, migration, elopement, live-in relationships, singlehood, ‘new’ ideas of masculinities, and embracing diverse sexual identities. It studies these forms of dissent in the context of changing legal discourses, impact of media in everyday life, and transforming social attitudes. As such, this book is the first of its kind to analyse the myriad ways in which love and dissent constitute each other shaping the social, political, and cultural mores and movements of South Asia. The contributions are based on ethnographic research cutting across diverse religious, ethnic, and gender and sexual identities of South Asia. Part of the Social Movements and Transformative Dissent series, this book will be of interest to students and researchers of sociology, anthropology, history, geography, political science, gender studies, and media studies. It will also appeal to academics who study South Asia with a special focus on love, intimacy, sexuality, marriage, migration, history, politics and media.
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category : Consumer behavior
Languages : en
Pages : 341
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Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Author: Laudan Nooshin
Publisher: Routledge
ISBN: 1317325540
Category : Music
Languages : en
Pages : 193
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Book Description
Since the late 1980s, the boundaries between the ‘musicologies’ have become increasingly blurred. Most notably, a growing number of musicologists have become interested in the ideas and methodologies of ethnomusicology, and in particular, in applying one of the central methodological tools of ethnomusicology – ethnography – to the study of Western ‘art’ music, a tradition which had previously been studied primarily through scores, recordings and other historical sources. Alongside this, since the 1970s a small number of ethnomusicologists have also written about Western art music, thus complicating the idea of ethnomusicology as the study of ‘other’ music. Indeed, there has been a growth in this area of scholarship in recent years. Approaching western art music through the perspectives of ethnomusicology can offer new and enriching insights to the study of this musical tradition, as shown in the writings presented in this book. The current volume is the first collection of essays on this topic and includes work by authors from a range of musicological and ethnomusicological backgrounds, exploring a variety of issues including music in orchestral outreach programmes, new audiences for classical music concerts, music and conflict transformation, ethnographic study of the rehearsal process, and the politics of a high-profile music festival. This book was originally published as a special issue of Ethnomusicology Forum.
Author: Mike Molesworth
Publisher: Routledge
ISBN: 1136292837
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.
