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Author: Karen V. Fernandez
Publisher: Routledge
ISBN: 1000650634
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Author: Karen V. Fernandez
Publisher: Routledge
ISBN: 1000650634
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Author: Johan Hagberg
Publisher: Routledge
ISBN: 1000351394
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized. The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization. The chapters in this book were originally published as a special issue of Consumption Markets & Culture.
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1035302721
Category : Business & Economics
Languages : en
Pages : 555
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Book Description
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Author: Erwin Dekker
Publisher: Cambridge University Press
ISBN: 1108483593
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Volume compiles studies of the production and reproduction of market-supporting social infrastructures through the prism of knowledge commons.
Author: Diana Ingenhoff
Publisher: Routledge
ISBN: 135198442X
Category : Language Arts & Disciplines
Languages : en
Pages : 335
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Book Description
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Author: Julie Emontspool
Publisher: Springer
ISBN: 3319641794
Category : Social Science
Languages : en
Pages : 295
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Book Description
This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.
Author: Parul Bhandari
Publisher: Taylor & Francis
ISBN: 1040112749
Category : Social Science
Languages : en
Pages : 186
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Book Description
This book presents a unique rendering of love in South Asia by reading love through the specific lens of dissent. It presents multiple articulations of dissenting love in contemporary South Asia including negotiations with parents to assert choice of partner, migration, elopement, live-in relationships, singlehood, ‘new’ ideas of masculinities, and embracing diverse sexual identities. It studies these forms of dissent in the context of changing legal discourses, impact of media in everyday life, and transforming social attitudes. As such, this book is the first of its kind to analyse the myriad ways in which love and dissent constitute each other shaping the social, political, and cultural mores and movements of South Asia. The contributions are based on ethnographic research cutting across diverse religious, ethnic, and gender and sexual identities of South Asia. Part of the Social Movements and Transformative Dissent series, this book will be of interest to students and researchers of sociology, anthropology, history, geography, political science, gender studies, and media studies. It will also appeal to academics who study South Asia with a special focus on love, intimacy, sexuality, marriage, migration, history, politics and media.
Author: Laudan Nooshin
Publisher: Routledge
ISBN: 1317325540
Category : Music
Languages : en
Pages : 193
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Book Description
Since the late 1980s, the boundaries between the ‘musicologies’ have become increasingly blurred. Most notably, a growing number of musicologists have become interested in the ideas and methodologies of ethnomusicology, and in particular, in applying one of the central methodological tools of ethnomusicology – ethnography – to the study of Western ‘art’ music, a tradition which had previously been studied primarily through scores, recordings and other historical sources. Alongside this, since the 1970s a small number of ethnomusicologists have also written about Western art music, thus complicating the idea of ethnomusicology as the study of ‘other’ music. Indeed, there has been a growth in this area of scholarship in recent years. Approaching western art music through the perspectives of ethnomusicology can offer new and enriching insights to the study of this musical tradition, as shown in the writings presented in this book. The current volume is the first collection of essays on this topic and includes work by authors from a range of musicological and ethnomusicological backgrounds, exploring a variety of issues including music in orchestral outreach programmes, new audiences for classical music concerts, music and conflict transformation, ethnographic study of the rehearsal process, and the politics of a high-profile music festival. This book was originally published as a special issue of Ethnomusicology Forum.
Author: Gerard Delanty
Publisher: Routledge
ISBN: 135102888X
Category : Social Science
Languages : en
Pages : 829
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Book Description
Cosmopolitanism is about the extension of the moral and political horizons of people, societies, organizations and institutions. Over the past 25 years there has been considerable interest in cosmopolitan thought across the human social sciences. The second edition of the Routledge International Handbook of Cosmopolitanism Studies is an enlarged, revised and updated version of the first edition. It consists of 50 chapters across a broader range of topics in the social and human sciences. Eighteen entirely new chapters cover topics that have become increasingly prominent in cosmopolitan scholarship in recent years, such as sexualities, public space, the Kantian legacy, the commons, internet, generations, care and heritage. This Second Edition aims to showcase some of the most innovative and promising developments in recent writing in the human and social sciences on cosmopolitanism. Both comprehensive and innovative in the topics covered, the Routledge International Handbook of Cosmopolitanism Studies is divided into four sections. Cosmopolitan theory and history with a focus on the classical and contemporary approaches, The cultural dimensions of cosmopolitanism, The politics of cosmopolitanism, World varieties of cosmopolitanism. There is a strong emphasis in interdisciplinarity, with chapters covering contributions in philosophy, history, sociology, anthropology, media studies, international relations. The Handboook’s clear and comprehensive style will appeal to a wide undergraduate and postgraduate audience across the social and human sciences.
Author: Heidi Hansen
Publisher: Routledge
ISBN: 1000410617
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing.
