Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865747
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.
Author: Philip Van Munching
Publisher: Crown Business
ISBN: 9780812930351
Category : Advertising
Languages : en
Pages : 0
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Book Description
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz. "From the Hardcover edition.
Author: Alfred W. McCoy
Publisher: SUNY Press
ISBN: 1438461402
Category : Business & Economics
Languages : en
Pages : 540
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Book Description
Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery Piel Bros., and provides an intimate portrait of the companys German American family. Through quality and innovation, Piel Bros. grew from Brooklyns smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.s changing fortunes from its early struggle to survive in New Yorks Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the countrys economy. Ive long admired Alfred McCoys writing about American imperial overreach and surveillance. In this lively new book, it is fascinating to see him discover both a spy and those spied upon within his own extended family. Ive never read a family history quite like it. Adam Hochschild, author of Half the Way Home: A Memoir of Father and Son With the same insight and wit that has made him the preeminent historian of American empire, Alfred McCoy takes us on a riveting journey from brewery to boardroom to bedroom that winds through the German immigrant experience, World War I surveillance, the vagaries of Prohibition, the rebirth of Scientific American and its fight for nuclear disarmament, and the unforgettable Bert and Harry Piel advertising campaign. Come for the beer but stay for the highly personal four-generational family history that opens a fascinating window into the successes and setbacks of family-owned business in America. Peter J. Kuznick, author of Beyond the Laboratory: Scientists as Political Activists in 1930s America Alfred W. McCoy is best known for courageously exposing the misdeeds of US intelligence agencies, from drug-running to torture. In Beer of Broadway Fame he takes on perhaps his biggest challenge: to untangle the rise and fall of Brooklyns Piel Bros. brewery and tell more than a century of Piel family history. Himself related to the legendary German American brewers, McCoy explores through this impressive clan great themes of the American experience. Hard-working immigrants eager to assimilate; the countrys craving for beer; wartime repression of suspect groups; the disaster of Prohibition; the managerial revolution and its peril for the family enterpriseits all there in McCoys riveting epic. Most of all, McCoy gives voice to the love, ambition, rivalry, and intrigue that define any family across generations. Reading about his, you will think in new ways about your own. Jeremy Varon, author of The New Life: Jewish Students of Postwar Germany
Author: Ignazio Cabras
Publisher: Routledge
ISBN: 131721305X
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
Author: Martin Hintz
Publisher: Arcadia Publishing
ISBN: 1614233896
Category : History
Languages : en
Pages : 178
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Book Description
Crack open the first complete history of Brew City booze. Discover how Milwaukee's "rum holes" weathered Prohibition and which Jones Island barkeep owned the longest mustaches. Copy down the best recipe involving Sprecher Special Amber, Rainbow Trout and sauerkraut. Sample the rich heritage of Pabst, Schlitz, Gettleman and Miller: the folk who turned Milwaukee into the Beer Capital of the World. And save some room for the more recent contributions of distillers and craft-brewers that continue to make the city an exciting place for the thoughtful drinker.
Author: Lisa Sheryl Jacobson
Publisher: Univ of California Press
ISBN: 0520401115
Category : Social Science
Languages : en
Pages : 398
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Book Description
In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.
Author: Leslie Basalla
Publisher: Arcadia Publishing
ISBN: 1625855702
Category : History
Languages : en
Pages : 211
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Book Description
Cleveland loves its craft beer. The city's breweries are flourishing under a period of brewing renewal and an insatiable taste for quality local craftsmanship. But Cleveland's brewing industry hasn't always enjoyed such prosperous times. The industry boomed during the 1800s only to see Prohibition, dwindling demand and increased competition stifle production. Each brewery, one by one, closed its doors until none remained. In 1988, Patrick and Daniel Conway opened the fledgling Great Lakes Brewing Company, and the industry was born anew. Today, local visionaries are engineering the comeback and bringing national attention to Cleveland's award-winning craft brews. Authors Leslie Basalla and Peter Chakerian chart the remarkable history of the ups and downs of Cleveland beer.
Author: Jonny Garrett
Publisher: Mango Media Inc.
ISBN: 1633533697
Category : Cooking
Languages : en
Pages : 165
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Book Description
Embark on a craft beer journey—from the science and art of brewing to glassware, storing, and tasting—from the men behind The Craft Beer Channel. Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But how do you get the right brew for you? And can you learn to make a beer that will add to the lager legacy? Welcome to Beer School, brought to you by the heroes of YouTube sensation The Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews including: ales, lagers, porters, stouts, IPSs, and bitters. The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting. “Brad and Jonny make understanding beer easy and nearly as fun as drinking it.” —James Watt, founder of BrewDog “It’s like sitting down with Jonny and Brad and having a few beers with them! Good fun, funny, interesting and you never quite know what’s coming next.” —Mark Dredge, author of The Beer Bucket List
Author: Steve Hindy
Publisher: St. Martin's Press
ISBN: 113743788X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author: Manju Nehra
Publisher: Springer Nature
ISBN: 3031601750
Category :
Languages : en
Pages : 176
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Book Description
