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Author: United States. Congress. House
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2134
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Book Description
Author: Tim Staples
Publisher: Harper Business
ISBN: 1328618560
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
Author: Eric Nuzum
Publisher: Workman Publishing Company
ISBN: 1523508639
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
The ultimate guide to podcasting, the fastest growing media platform in the world. A step beyond practial how-to information on podcast production or building a business, Make Noise addresses the art of podcasting, what works and doesn't for successful storytelling on audio, from a true expert in the medium.
Author: Daniel Kahneman
Publisher: Little, Brown
ISBN: 031645138X
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.
Author: Norma Davila
Publisher: ASTD
ISBN: 9781562868635
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Managers are flooded with theories, concepts, and ideas for how to improve employee engagement--but what works, and what doesn't? This book helps managers cut through the clutter of all those strategies and find the one that works for them. Beginning with the myths and realities of employee engagement, authors Davila and Piña-Ramirez highlight the importance of organizational culture and context when it comes to keeping employees invested in the organization. Understand the various stages of employee engagement. Consider change management as a critical issue in employee engagement. Learn how to maintain that engagement throughout your employees' careers.
Author: Kem Meyer
Publisher: Thirty: One Press
ISBN: 9780979589959
Category : Religion
Languages : en
Pages : 0
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Book Description
"With proven "now" communication strategies--practical solutions and principles that build trust instead of walls--you can make every aspect of a person's engagement with your church more rewarding. Packed with short examples and real-life stories, this book is written for leaders in today's attention-deficit world, making it easy to grab, read and use anytime. When you help clear the path, you help people take their next step toward Christ"--Page 4 of cover
Author: Jenni Romaniuk
Publisher:
ISBN: 9780190311506
Category :
Languages : en
Pages : 248
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Book Description
This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Author: United States. Congress. House
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2134
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Book Description
Author: Mr Ernest S Arvai
Publisher: AirInsight
ISBN: 1500477354
Category : Transportation
Languages : en
Pages : 60
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Book Description
Pratt & Whitney was at one time the dominant player in commercial aircraft engines, only to lose market leadership to GE and CFM International over the past two decades. After an extended 20 year period of research and development on a new architecture that proved fruitful, P&W is poised for a market share rebound through the introduction of innovative, game changing technology.
Author: United States. Congress. House. Committee on Science and Astronautics
Publisher:
ISBN:
Category :
Languages : en
Pages : 1252
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Book Description
Author: United States. Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1822
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Book Description
