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Author: Otto Riewoldt
Publisher: Springer Science & Business Media
ISBN: 9783764366742
Category : Architecture
Languages : de
Pages : 136
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Book Description
Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema für die Architektur von Verkaufsflächen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender prägender Raumerlebnisse inszenieren. Neueste Technologien und Anleihen bei der Unterhaltungsindustrie sind Elemente dieser real erfahrbaren Markenlandschaften, die auf emotionale Qualitäten setzen und vom standardisierten Shop-System bis zum monumentalen Themenpark reichen. "Brandscaping" stellt fünfzehn internationale Projekte aus Architektur und Innenarchitektur vor, darunter Niketown London, City-Mall Sevens Düsseldorf, BMW-Themenpark München, Showroom Qiora New York, Shop-Konzepte Superga (Italien) und Migros (Schweiz). Das Buch dokumentiert ferner eine Workshop-Diskussion zwischen den für diese Projekte verantwortlichen Imagedesignern und Architekten.
Author: Otto Riewoldt
Publisher: Springer Science & Business Media
ISBN: 9783764366742
Category : Architecture
Languages : de
Pages : 136
Get Book Here
Book Description
Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema für die Architektur von Verkaufsflächen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender prägender Raumerlebnisse inszenieren. Neueste Technologien und Anleihen bei der Unterhaltungsindustrie sind Elemente dieser real erfahrbaren Markenlandschaften, die auf emotionale Qualitäten setzen und vom standardisierten Shop-System bis zum monumentalen Themenpark reichen. "Brandscaping" stellt fünfzehn internationale Projekte aus Architektur und Innenarchitektur vor, darunter Niketown London, City-Mall Sevens Düsseldorf, BMW-Themenpark München, Showroom Qiora New York, Shop-Konzepte Superga (Italien) und Migros (Schweiz). Das Buch dokumentiert ferner eine Workshop-Diskussion zwischen den für diese Projekte verantwortlichen Imagedesignern und Architekten.
Author: Anna Klingmann
Publisher: MIT Press
ISBN: 0262515032
Category : Design
Languages : en
Pages : 379
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Book Description
Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.
Author: Andrea Pavoni
Publisher: Routledge
ISBN: 1317240685
Category : Law
Languages : en
Pages : 295
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Book Description
How does order emerge out of the multiplicity of bodies, objects, ideas and practices that constitute the urban? This book explores the relation between space, law and control in the contemporary city – and particularly in the context of urban ‘mega events’ – through a combined geographical and normative analysis. Informed by the recent spatial, affective and material ‘turns’ in the humanities and social sciences, Andrea Pavoni addresses this question by pursuing an innovative and trans-disciplinary approach, capable of accounting for the emergence of order in urban space both at the conceptual and empirical levels. Two overarching objectives are pursued. First, to account for the increasing convergence of logics, techniques and technologies of law, security and marketing into novel, potentially oppressive spatial configurations. Second, to envisage a consistent ethico-political strategy to counter this evolution, by rethinking originally and in radically spatial terms the notion of justice. Forging a sophisticated and original analysis, this book offers an analysis that will be of considerable interest to those working in critical urban geography, critical legal studies, critical event studies, surveillance and control studies.
Author: Anna Everett
Publisher: Routledge
ISBN: 1135372527
Category : History
Languages : en
Pages : 305
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Book Description
First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Tilde Heding
Publisher: Routledge
ISBN: 1000065529
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
Author: Andrew Davis
Publisher: Monumental Shift
ISBN: 9780996688901
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
Author: Drew Chappell
Publisher: Peter Lang
ISBN: 9781433106231
Category : Drama
Languages : en
Pages : 332
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Book Description
This edited collection explores the roles of material culture in socializing young people through their play. Authors explore notions of play from diverse cultural viewpoints, as well as the impact of technology on play, and the kinds of resistant and liberatory play children might partake in. Informed by the field of performance studies, the book considers play as performance, asking questions about embodiment at physical, relational, and ideological levels, and considering «performance» to be part of identity construction, as well as a component of enculturation into various societies. Of interest are the ways in which children try on various identities through their play, and how these identities may (re)define their attitudes, values, and beliefs. As curriculum and instruction have become open to the use of games - and children's material culture more generally - as a forum for learning, intersections have emerged between schooling and culture at large. This book broadens the scope of «learning» to investigate how these cultural artifacts are open or closed to multiple perspectives and narratives, as well as how their use is constituted both in and out of the classroom.
Author: Ian Yeoman
Publisher: Routledge
ISBN: 1135939179
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Author: Sonia Bookman
Publisher: Routledge
ISBN: 131717268X
Category : Social Science
Languages : en
Pages : 334
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Book Description
From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.
