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Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110741156
Category :
Languages : en
Pages : 468
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Book Description
Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110741156
Category :
Languages : en
Pages : 468
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Book Description
Author: Miriam Cooke
Publisher: Univ of California Press
ISBN: 0520957261
Category : History
Languages : en
Pages : 223
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Book Description
In the 1970s, one of the most torrid and forbidding regions in the world burst on to the international stage. The discovery and subsequent exploitation of oil allowed tribal rulers of the U.A.E, Qatar, Bahrain, and Kuwait to dream big. How could fishermen, pearl divers and pastoral nomads catch up with the rest of the modernized world? Even today, society is skeptical about the clash between the modern and the archaic in the Gulf. But could tribal and modern be intertwined rather than mutually exclusive? Exploring everything from fantasy architecture to neo-tribal sports and from Emirati dress codes to neo-Bedouin poetry contests, Tribal Modern explodes the idea that the tribal is primitive and argues instead that it is an elite, exclusive, racist, and modern instrument for branding new nations and shaping Gulf citizenship and identity—an image used for projecting prestige at home and power abroad.
Author: Bahia Shehab
Publisher: American University in Cairo Press
ISBN: 1649031955
Category : Design
Languages : en
Pages : 383
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Book Description
The first-ever book-length history of Arab graphic design PROSE AWARD WINNER, ART HISTORY & CRITICISM Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with over 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.
Author: Avi Melamed
Publisher: Simon and Schuster
ISBN: 1634509765
Category : Political Science
Languages : en
Pages : 294
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Book Description
Acclaimed Israeli intelligence analyst Avi Melamed has spent more than thirty years interpreting Middle East affairs. His long-awaited Inside the Middle East challenges widely-accepted perceptions and provides a gripping and uniquely enlightening guide to make sense of the events unfolding in the region—to answer how the Arab world got to this point, what is currently happening, what the ramifications will be, how they will affect Israel, and what actions must immediately be undertaken, including how Western leaders need to respond. Melamed considers all the major power players in the Middle East, explains the underlying issues, and creates a three-dimensional picture, an illustration that connects the dots and provides a fascinating roadmap. He elucidates developments such as the Arab Spring, the downfall of the Muslim Brotherhood, the rise of ISIS, the epic Sunni-Shiite animosity, the essence of the war in Syria, the role of the Caliphate and Jihad, and the looming nuclear arms race. He also provides a rare opportunity to journey into the psyche of Arab society. Look through the lens of its leaders and its most ruthless terrorists. See what makes them tick and what they want. Discover how they can be overtaken. This unparalleled volume is a milestone in our understanding of the Middle East. It is the untold story of the struggles that will shape the region, and the world, for decades to come, and a groundbreaking guide that will shake you to the core, force you to reevalute your outlook, and give you tips to navigate the future. From author Avi Melamed: The conflicts in the Middle East grow more confusing and dangerous every day. In my encounters with thousands of people from across the world - from global leaders to high school students - I know there is deep and intense thirst for knowledge because today understanding the Middle East is not optional – it’s mandatory. My new book, Inside the Middle East: Making Sense of the Most Dangerous and Complicated Region on Earth is based on my decades of advisory, counterterrorism, education, and intelligence – positions - as well as my intimate connections throughout the Arab world. The book also provides the building blocks and database to understand the contemporary Middle East, offers a unique insight into the Arab world, and is “a GPS to help you navigate the dramatically changing Middle East.” In the book, I also offer an out of the box idea that could lead to a positive breakthrough in the Israeli- Palestinian conflict.
Author: Said Aghil Baaghil
Publisher: iUniverse
ISBN: 9781469732503
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.
Author: Dick Martin
Publisher: Amacom Books
ISBN: 9780814473337
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Author: Paul Temporal
Publisher: John Wiley & Sons
ISBN: 1118756312
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Author: Laurie Brand
Publisher: Stanford University Press
ISBN: 9780804789608
Category : History
Languages : en
Pages : 0
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Book Description
Until the recent uprisings in the Middle East and North Africa, the resilience of authoritarian regimes seemed a fundamental feature of regional politics. While economic, political, and internal security policies are most often considered in discussions of regime maintenance, Laurie Brand introduces a new factor, that of national narratives. Portrayals of a country's founding, identity, and bases of unity can be a powerful strategy in sustaining a ruling elite. Brand argues that such official stories, which are used to reinforce the right to rule, justify policies, or combat opponents, deserve careful exploration if we are to understand the full range of tools available to respond to crises that threaten a leadership's hold on power. Brand examines more than six decades of political, economic, and military challenges in two of North Africa's largest countries: Egypt and Algeria. Through a careful analysis of various texts—history and religion textbooks, constitutions, national charters, and presidential speeches—Official Stories demonstrates how leaderships have attempted to reconfigure narratives to confront challenges to their power. Brand's account also demonstrates how leaderships may miscalculate, thereby setting in motion opposition forces beyond their control.
Author: Krzysztof Kubacki
Publisher: Springer
ISBN: 3319109510
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Author: Aaron C.T. Smith
Publisher: Taylor & Francis
ISBN: 1040000479
Category : Sports & Recreation
Languages : en
Pages : 418
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Book Description
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
