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Author: Jacob H. Rooksby
Publisher: JHU Press
ISBN: 1421420805
Category : Education
Languages : en
Pages : 393
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Book Description
Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
Author: Jacob H. Rooksby
Publisher: JHU Press
ISBN: 1421420805
Category : Education
Languages : en
Pages : 393
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Book Description
Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
Author: Christian Philipp Müller
Publisher: Richter Verlag
ISBN:
Category : Art in universities and colleges
Languages : en
Pages : 148
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Book Description
In his most recent art project, Branding the Campus, Christian Philipp Muller considers the representation of the university in the public sphere. Taking the University of Luneberg as its main site of inquiry, Muller's investigations reveal that "branding" is not simply the creation of identificatory signs. Branding the Campus problematizes the commercial pressures put on universities of late, pressures which affect the content and social criteria of academic culture. Textual and photographic documentation of Muller's two-part permanent installation is accompanied by essays examining the methodological and content-oriented relationship between this work and the artist's previous projects.
Author: Alice M. Tybout
Publisher: John Wiley & Sons
ISBN: 111804603X
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Author: Mario Biagioli
Publisher: Cambridge University Press
ISBN: 110889819X
Category : Law
Languages : en
Pages : 247
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Book Description
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values – education, research, and the production of knowledge – and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core.
Author: Teresa Flannery
Publisher: Johns Hopkins University Press
ISBN: 1421440342
Category : Education
Languages : en
Pages : 257
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Book Description
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Author: Shannon Madden
Publisher: University Press of Colorado
ISBN: 1607329581
Category : Language Arts & Disciplines
Languages : en
Pages : 303
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Book Description
Learning from the Lived Experiences of Graduate Student Writers is a timely resource for understanding and resolving some of the issues graduate students face, particularly as higher education begins to pay more critical attention to graduate student success. Offering diverse approaches for assisting this demographic, the book bridges the gap between theory and practice through structured examination of graduate students’ narratives about their development as writers, as well as researched approaches for enabling these students to cultivate their craft. The first half of the book showcases the voices of graduate student writers themselves, who describe their experiences with graduate school literacy through various social issues like mentorship, access, writing in communities, and belonging in academic programs. Their narratives illuminate how systemic issues significantly affect graduate students from historically oppressed groups. The second half accompanies these stories with proposed solutions informed by empirical findings that provide evidence for new practices and programming for graduate student writers. Learning from the Lived Experiences of Graduate Student Writers values student experience as an integral part of designing approaches that promote epistemic justice. This text provides a fresh, comprehensive, and essential perspective on graduate writing and communication support that will be useful to administrators and faculty across a range of disciplines and institutional contexts. Contributors: Noro Andriamanalina, LaKela Atkinson, Daniel V. Bommarito, Elizabeth Brown, Rachael Cayley, Amanda E. Cuellar, Kirsten T. Edwards, Wonderful Faison, Amy Fenstermaker, Jennifer Friend, Beth Godbee, Hope Jackson, Karen Keaton Jackson, Haadi Jafarian, Alexandria Lockett, Shannon Madden, Kendra L. Mitchell, Michelle M. Paquette, Shelley Rodrigo, Julia Romberger, Lisa Russell-Pinson, Jennifer Salvo-Eaton, Richard Sévère, Cecilia D. Shelton, Pamela Strong Simmons, Jasmine Kar Tang, Anna K. Willow Treviño, Maurice Wilson, Anne Zanzucchi
Author: David Holston
Publisher: HOW Books
ISBN: 1600617999
Category : Design
Languages : en
Pages : 304
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Book Description
The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
Author: Giuliana Carrozza
Publisher:
ISBN: 9781636769370
Category :
Languages : en
Pages : 270
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Book Description
Are you ready to discover your personal brand? In a world full of social media profiles, the term "personal brand" is familiar. However, most people don't know that successful public figures have been branding themselves for decades. So what constitutes a real personal brand? In Brand You: How to Achieve Success through Personal Branding you'll find a guide to develop a holistic personal brand that is unique and beneficial. Inside you'll find answers to the questions: Why is a holistic view to personal branding more effective? What differentiates successful public figures and companies? What really makes us happy? There is a misconception that personal brands are only for self-promotion, but within this book you'll find that a self-brand can do more by leading you to a meaningful life. Brand You is a book that speaks to everyone looking to elevate their lives, know themselves better, and be the leader of their stories.
Author: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 1403984905
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Author: Mitchell Thomashow
Publisher: MIT Press
ISBN: 0262529009
Category : Education
Languages : en
Pages : 249
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Book Description
A former college president offers a framework for sustainability on campus, describing initiatives that range from renewable energy to a revamped curriculum to sustainable investment. Colleges and universities offer our best hope for raising awareness about the climate crisis and the other environmental threats. But most college and university administrations need guidance on the path to sustainability. In The Nine Elements of a Sustainable Campus, Mitchell Thomashow, a former college president, provides just that. Drawing on his experiences at Unity College in Maine, he identifies nine elements for a sustainability agenda: energy, food, and materials (aspects of infrastructure); governance, investment, and wellness (aspects of community); and curriculum, interpretation, and aesthetics (aspects of learning). He then describes how Unity put these elements into practice. Connecting his experiences to broader concerns, Thomashow links the campus to the planet, reminding us that local efforts, taken together, can have a global impact.
