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Author: Kathryn A. Kleppinger
Publisher: Liverpool University Press
ISBN: 1781384800
Category : Literary Criticism
Languages : en
Pages : 288
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Book Description
This book reconsiders authorship by the descendants of North African immigrants to France by consulting how these authors’ novels have been discussed and promoted in the national audio-visual media.
Author: Kathryn A. Kleppinger
Publisher: Liverpool University Press
ISBN: 1781384800
Category : Literary Criticism
Languages : en
Pages : 288
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Book Description
This book reconsiders authorship by the descendants of North African immigrants to France by consulting how these authors’ novels have been discussed and promoted in the national audio-visual media.
Author: Kathryn A. Kleppinger
Publisher:
ISBN: 9781786945204
Category : African fiction (French)
Languages : en
Pages :
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Book Description
'Branding the 'Beur' Author' analyzes mainstream media promotion of literature written by the descendants of North African immigrants to France (often called beurs).
Author: Jason I. Miletsky
Publisher: Muska/Lipman
ISBN: 9781598638721
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Author: Antonne Jones
Publisher: Display of Power Publishing, Incorporated
ISBN: 9780982596241
Category :
Languages : en
Pages : 264
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Book Description
The Brand Within, the second title in "The Shark" Daymond John's best-selling Display of Power series of business, motivational and empowerment books aimed at young would-be entrepreneurs, examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard-won insights developed as a sough-after marketing consultant to global trendsetters and tastemakers, the author maintains that branding relationships have now seeped into every aspect of our lives and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships.--Daymond John is the founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK,
Author: Jerome Conlon
Publisher: CreateSpace
ISBN: 9781515114413
Category :
Languages : en
Pages : 208
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Book Description
Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. "This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you'll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!" - Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World's Best Brands "Brand Laureate Signature Award" "This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business." - Tinker Hatfield, Senior VP Design Nike, Inc. "In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership "Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands." - Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: * Detect and overcome business blindspots to solve difficult marketing problems * Strengthen and harmonize your internal company culture * Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world's best innovation methods and tools to solve very complex problems.
Author: David E. Carter
Publisher: Watson-Guptill Publications
ISBN: 9780823066315
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Anyone who participates in creating or managing corporate or brand identity programs will benefit from studying this state-of-the-art survey.
Author: Daymond John
Publisher:
ISBN: 9781939447562
Category :
Languages : en
Pages :
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Book Description
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: J. R. Bureau
Publisher:
ISBN: 9780333319031
Category : Business
Languages : en
Pages : 250
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Book Description
Author: Dan Ratner
Publisher:
ISBN: 9780987575319
Category :
Languages : en
Pages :
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Book Description
What can the humble frog teach you about brands and branding?Everything ? it seems. Dan Ratner wrote ?Be the frog? to simplify conversations about branding into a few ideas that everyone (even his kids!) can truly understand. Whether you are a business owner, business leader or an individual interested in your personal brand, in about five minutes, ?Be the frog? will educate you on the basic principles of great branding.
