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Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136658009
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136658009
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Nadia Kaneva
Publisher: Routledge Research in Cultural
ISBN: 9781138776777
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Robert A. Saunders
Publisher: Routledge
ISBN: 1317569903
Category : Science
Languages : en
Pages : 279
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Book Description
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.
Author: Christopher S. Browning
Publisher: McGill-Queen's Press - MQUP
ISBN: 022801946X
Category : Political Science
Languages : en
Pages : 270
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Book Description
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
Author: Carolin Viktorin
Publisher: Berghahn Books
ISBN: 1785339249
Category : History
Languages : en
Pages : 300
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Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author: Katja Valaskivi
Publisher: Routledge
ISBN: 1317745191
Category : Social Science
Languages : en
Pages : 179
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Book Description
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Author: Pawel Surowiec
Publisher: Routledge
ISBN: 1317593790
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
Author: Teri J. Silvio
Publisher: Routledge
ISBN: 1000448932
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
This book addresses some of the questions that have been brought to light by the varied experiences of culture industry workers and consumer publics across East Asia over the past decade. For over twenty years, the creative industries have been seen as the engine driving global economic transformation, as a way out of the dilemmas of de-industrialization, and as key to the projection of national soft power. The chapters in this book cover the former ‘Tiger Economies’ of South Korea, Taiwan, and Singapore, as well as Japan and China, and focus on a number of different industries – cinema, television, graphic design, fashion, and literature. The authors include sociologists, anthropologists, and cultural studies scholars, who approach the topics of creative work, government policy, and entrepreneurial strategy from a variety of perspectives. The chapters examine the varied political, economic, and social structures that influence the development of creative industries within the region and reveal how the careers of creative industry workers in different cities and different industries can vary. They also show how the development of the creative industries can affect many aspects of society, including city planning, policing, democratic politics, and ethnic and national identities. This book was originally published as a special issue of Culture, Theory and Critique.
Author: Peter Gross
Publisher: Rowman & Littlefield
ISBN: 0739174940
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Media Transformations in the Post-Communist World: Eastern Europe's Tortured Path to Change, edited by Peter Gross and Karol Jakubowicz, is a collection of analyses of Eastern European media by some of the most distinguished scholars in the field. This in-depth exploration shows how despite positive changes after the fall of Communism, the transformations of societal institutions, including the mass media, have turned out to be slow, uncertain, and unsatisfying to many when measured against the admittedly ambiguous and overly Panglossian expectations. This collection offers readers a different view of post-Communist media by examining the mass media's evolution in the region from a more holistic perspective. The contributors to this volume respond to essential questions, including: Is the post-Communist transition and transformation over? When can it be considered over? Each chapter contributes to our understanding of these questions by offering theoretical overviews and country-specific studies. This collection serves as an affirmation that the study of mass media is essential to understanding the nature and workings of democracy in the long-suffering nations of Central and Eastern Europe, with international applications. Media Transformations in the Post-Communist World is an indispensable contribution to the study of Eastern Europe after Communism, and the transformations of mass media in the region.
Author: Grigore Pop-Eleches
Publisher: Princeton University Press
ISBN: 1400887828
Category : Political Science
Languages : en
Pages : 355
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Book Description
It has long been assumed that the historical legacy of Soviet Communism would have an important effect on post-communist states. However, prior research has focused primarily on the institutional legacy of communism. Communism's Shadow instead turns the focus to the individuals who inhabit post-communist countries, presenting a rigorous assessment of the legacy of communism on political attitudes. Post-communist citizens hold political, economic, and social opinions that consistently differ from individuals in other countries. Grigore Pop-Eleches and Joshua Tucker introduce two distinct frameworks to explain these differences, the first of which focuses on the effects of living in a post-communist country, and the second on living through communism. Drawing on large-scale research encompassing post-communist states and other countries around the globe, the authors demonstrate that living through communism has a clear, consistent influence on why citizens in post-communist countries are, on average, less supportive of democracy and markets and more supportive of state-provided social welfare. The longer citizens have lived through communism, especially as adults, the greater their support for beliefs associated with communist ideology—the one exception being opinions regarding gender equality. A thorough and nuanced examination of communist legacies' lasting influence on public opinion, Communism's Shadow highlights the ways in which political beliefs can outlast institutional regimes.
