Branding & Marketing (Adobe Illustrator) PDF Download
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Author: AMC College
Publisher: Advanced Micro Systems Sdn Bhd
ISBN:
Category : Computers
Languages : en
Pages : 59
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Book Description
The goal of brand marketing is to build a brand's value – and the company's value as a result. The channels available for a brand marketing strategy are the same channels that companies can use for product marketing activities, such as digital, social, and paid search advertising.
Author: AMC College
Publisher: Advanced Micro Systems Sdn Bhd
ISBN:
Category : Computers
Languages : en
Pages : 59
Get Book Here
Book Description
The goal of brand marketing is to build a brand's value – and the company's value as a result. The channels available for a brand marketing strategy are the same channels that companies can use for product marketing activities, such as digital, social, and paid search advertising.
Author:
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 388
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Book Description
Self-paced, self-guided instruction is all well and good, but at the end of the day, most people could use a little feedback--especially when they're ready to build a design portfolio and hit the job market. Not to worry, this book provides actual instructor feedback along with the self-paced, individualized instruction in Photoshop and Illustrator that designers need. Written by the faculty of New York-based, accredited online design school Sessions.edu, the book uses the school's trademark project-based curriculum to teach essential design concepts with Photoshop and Illustrator. After a brief intro to the world of graphic design, Sessions instructors provide quick "refresher course" chapters on the two programs. Then, armed with Photoshop and Illustrator basics, readers tackle a series of projects that stretch their imagination and creative muscles involving logo design, magazine layouts, illustrations, poster design, digital imaging, book cover design, packaging design, and more. Best of all, readers are encouraged to post their work for expert feedback from Session.edu faculty on "Studio Sessions," the custom Web site created for this book.
Author: AMC College
Publisher: Advanced Micro Systems Sdn Bhd
ISBN:
Category : Computers
Languages : en
Pages : 236
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Book Description
This eBook consists of 3 titles: Digital Marketing via Social Media Branding & Marketing (Adobe Illustrator) Audio & Video Editing (Filmora)
Author: Laura Goodsell
Publisher: Packt Publishing Ltd
ISBN: 1800562586
Category : Design
Languages : en
Pages : 299
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Book Description
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.
Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Author: Von Glitschka
Publisher: New Riders Pub
ISBN: 9780321749598
Category : Computers
Languages : en
Pages : 234
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Book Description
In Vector Basic Training, acclaimed illustrative designer Von Glitschka takes you through his systematic process for creating the kind of precise vector graphics that separate the pros from the mere toolers. Along the way, he'll whip your drawing skills into shape and show you how to create elegant curves and precise anchor points for your designs. Between the book and the video tutorials on the included DVD, you'll be ready for active creative duty in zero hundred hours or less. In Vector Basic Training, you'll learn: The tools and shortcuts that make up a design pro's creative armament How to use "The Clockwork Method" to create accurate curves every time When and where to set just the right number of anchor points for any design How to build shapes quickly using basic Illustrator tools and plug-ins Techniques for art directing yourself so that your work gets the response you desire
Author: Ron Legarski
Publisher: SolveForce
ISBN:
Category : Computers
Languages : en
Pages : 669
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Book Description
The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
Author: Best Apisit Uthakhamkong
Publisher: Best Apisit Uthakhamkong
ISBN:
Category : Design
Languages : en
Pages : 83
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Book Description
"Design: Inspiring the Future" serves as a source of inspiration for design students. Enclosed is a concise report summarizing my three-month internship at Te Whatu Ora Health New Zealand Southern, spanning from June 25th, 2022 to October 17th, 2022. The primary objective of this internship was to acclimate students to the industrial work environment, gain insight into the company's operations, and contribute to a significant project in collaboration with the team. This document provides an overview of the organization, outlines my role as an intern, and highlights the projects undertaken. Within its pages, you will find accounts of immersive experiences, invaluable lessons learned, a strong work ethic, and my personal growth as a designer over the course of three transformative months. Authored by: Best Apisit Uthakhamkong | www.best.org.nz
Author: Emmanuel Mogaji
Publisher: Routledge
ISBN: 1000384748
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : Games & Activities
Languages : en
Pages : 829
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Book Description
THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
