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Author: Kim Kuhteubl
Publisher: Schiffer Publishing
ISBN: 9780764351297
Category : Branding (Marketing)
Languages : en
Pages : 239
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Book Description
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Author: Kim Kuhteubl
Publisher: Schiffer Publishing
ISBN: 9780764351297
Category : Branding (Marketing)
Languages : en
Pages : 239
Get Book Here
Book Description
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Author: Aga Artka
Publisher: Henschelhaus Publishing, Incorporated
ISBN: 9781595984357
Category : Interior decoration
Languages : en
Pages : 0
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Book Description
A career in interior design can be an exciting journey full of ups and downs, both planned and unexpected. Aga Artka and Jenny Rebholz believe that establishing a personal brand will help designers navigate their career journeys with confidence, preparedness and optimism. This guide shares personal stories in order to illustrate how a career in design is not linear. It also provides readers with tips, tools and strategies for building and promoting their own unique brand as they travel their self-made path to professional fulfillment.
Author: Thomas L. Williams
Publisher: Simon and Schuster
ISBN: 158115741X
Category : Architecture
Languages : en
Pages : 272
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Book Description
Clients are the lifeblood of any interior design firm and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative yet fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clientele. Tom Williams, designer, author, and blogger, deconstructs the pitfalls and challenges that can waylay even seasoned designers. As many professional designers learn, clients can be intimidated by interior designers and sometimes can even be fearful of the process. This unreasonable intimidation can often hinder the designer-client relationship and can even stop clients from asking for what they want. This leads to clients being unsatisfied and then walking away with a negative impression of their designer. Learning why clients fear their interior designer and developing strategies to allay those fears is essential for gaining and keeping a satisfied clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can all lead to making client interaction as rewarding as possible and are important aspects of the business rarely addressed by the interior design community as a whole. Interior Design Clients covers the subjects rarely taught in design schools such as specific presentation and interview skills and how to sell to market. Through frank discussion and practical examples, Williams weaves the art of selling into his lessons on interviewing, presenting, and pleasing the client as a natural part of the design process. Becoming a residential or commercial interior designer is not an easy undertaking, but Thomas Williams’ Interior Design Clients: The Designer’s Guide to Building and Keeping a Great Clientele provides the fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1628923911
Category : Architecture
Languages : en
Pages : 305
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Book Description
Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.
Author: Sendpoints
Publisher:
ISBN: 9789887928461
Category :
Languages : en
Pages : 208
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Book Description
Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy.
Author: Paolo Emilio Bellisario
Publisher:
ISBN: 9781864708424
Category :
Languages : en
Pages : 256
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Book Description
* Over 50 case studies of newest food shops which shows exciting design ideas of branding and interior design* In-depth analysis of best practices in designing food shops This book breaks through the boundaries between 'interior design' and 'graphic design', showing readers the birth of a small commercial space: from logos, packaging, menus, product design to the interior design of space, and even to uniforms, all of which are designed by designers. In addition to displaying space and graphic design through pictures, the book will present readers some interviews from designers. Through their analysis, readers can have a more comprehensive understanding of the features and trends of interior and graphic design of food stores, as well as brand promotion and store operations.
Author: Brigitte Borja de Mozota
Publisher: Skyhorse Publishing Inc.
ISBN: 1581152833
Category : Art
Languages : en
Pages : 385
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Book Description
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Author: Aseel Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 159
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Book Description
The Interior Design Styles Lookbook (c) is an awesome tool & reference for interior designers, homeowners, and anyone who is interested in the design field. It contains 24 of the most popular interior design styles. The styles in this book are the following: Arabian, Art Deco, Art Nouveau, Bohemian, Coastal, Contemporary, Eclectic, Farmhouse, Hollywood Regency, Industrial, Japanese, Mediterranean, Mid-Century Modern, Minimal, Modern, Moroccan, Parisian, Rustic, Scandinavian, Shabby Chic, Traditional, Transitional, Tribal, and Tropical. For each style, you will find the definition, bullet points of the characteristics, as well as illustrations to represent the style, with tips to apply it on your projects, and keywords to use with your clients, paired with a tool that helps you mix and match interior design styles!
Author: Viction:workshop
Publisher: Victionary
ISBN: 9789881943859
Category : Art
Languages : en
Pages : 255
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Book Description
EAT ME is a mouth-watering slice of a modern world where food has become integral to cultural and visual experiences. A stunning waffle cover design sets up what is a visual feast of art creations, restaurant interiors and food packaging designs. From the team behind the sell-out success Design Taste (2009), EAT ME presents a tasty selection of case studies by experts, entrepreneurs and practitioners that will whet the appetite for all things food-related in design.
Author: Design 360o Magazine
Publisher: Edizioni Flamant
ISBN: 9788417084042
Category : Architecture
Languages : en
Pages : 240
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Book Description
Delicious focuses on the visual identity of chocolate boutiques, bakeries and confectionaries, and coffee shops. It is an excellent source for designers and shop owners working in this field as it shows the best examples worldwide in interior and graphic design, packaging, stationary and product positioning.
