Branding Best Practices: A Guide to Effective Business and Product Naming PDF Download
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Author:
Publisher: Lulu.com
ISBN: 0615221467
Category :
Languages : en
Pages : 86
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Book Description
Author:
Publisher: Lulu.com
ISBN: 0615221467
Category :
Languages : en
Pages : 86
Get Book Here
Book Description
Author:
Publisher: Lulu.com
ISBN: 0615221998
Category :
Languages : en
Pages : 87
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Book Description
Author: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728122
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Warren Brown
Publisher: Lulu.com
ISBN: 1291216383
Category : Computers
Languages : en
Pages : 166
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Book Description
We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.
Author: Sergio Rijo
Publisher: SERGIO RIJO
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 114
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Book Description
If you've ever been interested in beekeeping, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners is the perfect resource for you. This comprehensive guide covers everything you need to know to get started, from the basics of beekeeping to advanced techniques for managing your hives. Starting with the equipment you'll need, the book takes you through the process of setting up and managing your hive, including the types of bees available and the importance of location, forage, and weather conditions. You'll learn about hive management techniques, including swarm prevention, honey extraction, and how to maintain the health of your bees. The book also delves into the fascinating topic of honey production, discussing the different types of honey and the factors that impact its flavor and quality. You'll also learn about other bee products, such as beeswax, royal jelly, and propolis. In addition, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners covers common diseases and pests that can affect your bees, and how to prevent and treat them. The book also explores the role of genetics in beekeeping and the importance of bee breeding programs. The later chapters of the book focus on the future of beekeeping, including the impact of climate change and technology on the industry. By staying informed and flexible, you can adapt to changing conditions and thrive as a beekeeper. With easy-to-follow instructions and helpful tips and tricks, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners is the perfect resource for anyone interested in beekeeping. Whether you're a seasoned pro or just starting out, this book is a must-have for anyone who wants to succeed in the fascinating world of beekeeping.
Author: Rob Meyerson
Publisher: Business Expert Press
ISBN: 1637421567
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Sarah Rees
Publisher: Taylor & Francis
ISBN: 104008768X
Category : Psychology
Languages : en
Pages : 194
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Book Description
This book is a comprehensive guide to setting up, running and growing a successful private therapy practice that resonates with your values and professional goals. Guiding you through every detail, from making the initial decision to set up your own private therapy practice to scaling your practice, this guide will support you in overcoming the common challenges you may encounter. It is filled with practical exercises, templates and checklists, including business planning actions at the end of each chapter so you can craft your first business plan. Ensuring you have a solid foundation and can shape a private therapy practice that meets your financial and personal needs while reflecting the passion that led you to your profession. A motivational and inspiring read for therapists, psychotherapists, coaches, and counselors. Get ready to turn your dream into reality and create something profoundly impactful and uniquely yours.
Author: LAFORET, SYLVIE
Publisher: McGraw Hill
ISBN: 0077140494
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
EBOOK: Managing Brands
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608185
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
