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Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749461829
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749461829
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429655452
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Alberto Ferreira
Publisher: BRILL
ISBN: 1848885458
Category : Social Science
Languages : en
Pages : 208
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Book Description
This volume was first published by Inter-Disciplinary Press in 2016. The ever-elusive field of Beauty Studies is one that often underappreciated, yet it is a key concept across all spheres of knowledge, transcending traditional and innovative epistemologies, and providing provocative insights into fundamental aspects of human existence. Here, researchers from around the globe contribute rich and diverse ideas and perspectives from a multitude of disciplines to highlight, explore, and re-evaluate the significance and infinite implications of this pervading topic, within history, science, society, culture, new media, mathematics, art, and literature.
Author: Geoffrey Jones
Publisher: Oxford University Press on Demand
ISBN: 0199556490
Category : Business & Economics
Languages : en
Pages : 427
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Book Description
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estée Lauder, and L'Oréal, grew.
Author: Imelda Burke
Publisher: Random House
ISBN: 1473529484
Category : Health & Fitness
Languages : en
Pages : 322
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Book Description
The definitive guide to a new generation of natural beauty, skincare and makeup from Imelda Burke, the leading expert in modern natural beauty and highly respected all over the globe as one of its earliest champions. Full of expert wisdom, practical tutorials and showcasing the most amazing brands, this is the first and most definitive guide to modern natural beauty. '[Imelda's book] is amazing' -- Emma Watson 'I can't put this book down #bestbeautytips' -- Tata Harper 'An easy to read, informative and inspiring book' -- ***** Reader review 'Amazing book! Will always be on my top 10 for skincare!' -- ***** Reader review 'Excellent book, whether your are new to green beauty or a pro' -- ***** Reader review ************************************************************************************************ This honest, expert book will teach you how to recognise what your skin needs and how to buy the best products for you. Including advice for all skin types (dry, oily, teen, sensitive etc), covering key beauty tips for the hair and body (eg. natural dyes and shampoos, make-up, cleansers, toners, moisturisers, sun care, essential oils, perfume) and detailing suggested daily and weekly rituals, this bible offers both time-honoured and modern techniques, tips and guidance for all ages, and showcases the powerful natural ingredients and brands that all beauty lovers should know about.
Author: María Rodríguez-Rabadán Benito
Publisher: Taylor & Francis
ISBN: 1000905586
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1799822400
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries. Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.
Author: Youna Kim
Publisher: Routledge
ISBN: 1000437523
Category : Social Science
Languages : en
Pages : 247
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Book Description
At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.
Author: Jaya Halepete Iyer
Publisher: Bloomsbury Publishing USA
ISBN: 150131906X
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
Revised edition of Retailing in emerging markets, 2011.
Author: Liz Nickles
Publisher: Macmillan
ISBN: 1137096829
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
