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Author: Chris Houchens
Publisher: iUniverse
ISBN: 9781450206808
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. Its what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.
Author: Chris Houchens
Publisher: iUniverse
ISBN: 9781450206808
Category : Business & Economics
Languages : en
Pages : 108
Get Book Here
Book Description
Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. Its what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.
Author: Martin Kornberger
Publisher: Cambridge University Press
ISBN: 0521898269
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Author: Bruce Sterling
Publisher: Spectra
ISBN: 0307796795
Category : Fiction
Languages : en
Pages : 327
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Book Description
It’s 1999, and in the Turkish half of Cyprus, the ever-enterprising Leggy Starlitz has alighted — pausing on his mission to storm the Third World with the G-7 girls, the cheapest, phoniest all-girl rock group ever to wear Wonderbras and spandex. His market is staring him in the face: millions of teenagers trapped in a world of mullahs and mosques, all ready to blow their pocket change on G-7’s massive merchandising campaign — and to wildly anticipate music the band will never release. Leggy’s brilliant plan means doing business with some of the world’s most dangerous people. Among these thieves, schemers, and killers, he must act quickly and decisively. Y2K is just around the corner — and the only rule to live by is that the whole scheme stops before the year 2000. But Leggy’s G-7 Zeitgeist is in serious jeopardy, for in Istanbul his former partners are getting restless — and the G-7 girls are beginning to die.... From the Paperback edition.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Murray Lachlan Young
Publisher: Unbound Publishing
ISBN: 1783523549
Category : Poetry
Languages : en
Pages : 343
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Book Description
How Freakin’ Zeitgeist Are You is the definitive collection of Murray Lachlan Young’s poems from 1994 to the present day. Anyone who has watched or listened to Murray perform will recognise the range of his work, from whimsical comedy to darker pieces through satire, cosmology and metaphysics. His incurable addiction to rhyme is evident from the first page and the whole collection is designed to be read aloud and shared with friends. So open it up, find the beat and enter the strange and marvellous world of Murray Lachlan Young.
Author: Jim Kay Ping Chu
Publisher: Xlibris Corporation
ISBN: 1453507264
Category : Self-Help
Languages : en
Pages : 293
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Book Description
The Simple Science of Being is a powerful tool that anyone can use to achieve incredible results effortlessly. Unlike the hundreds of popular self-improvement books, the Simple Science of Being does not suggest a list of things to do. Instead, it exposes the mechanism that drives us, and provides us with a powerful tool to create any results for ourselves. It can be applied to improve communication, increase personal effectiveness, solve problems and alter unbreakable habits. It is especially recommended to all past graduates of Life Spring, Life Dynamics, AsiaWorks, est Training, the Landmark Forum or other similar trainings. This book is also useful to those who have not participated in any of those courses before. However, a little coaching along way is probably required to clear things up.
Author: Bridget Tombleson
Publisher: SAGE Publications Limited
ISBN: 152978638X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
Author: Barbara Vinken
Publisher:
ISBN:
Category : Fashion
Languages : en
Pages : 161
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Book Description
Author: Duncan Bruce
Publisher: John Wiley & Sons
ISBN: 111897784X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café and dream. Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes. Now, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book. Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market Shows how to innovate and stand out by embracing risk and innovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively by major global brands and companies
Author: Elite Summaries
Publisher: Elite Summaries
ISBN:
Category : Psychology
Languages : en
Pages : 1
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Book Description
Detailed summary and analysis of The Power of Habit.
