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Author: Fiona Gilmore
Publisher: Profile Books(GB)
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Author: Fiona Gilmore
Publisher: Profile Books(GB)
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Author: Fiona Gilmore
Publisher: Profile Books(GB)
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Author: Fiona Gilmore
Publisher:
ISBN: 9781861975928
Category : Brand name products
Languages : en
Pages : 288
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Book Description
At a time when brand awareness and brand identity are more important than ever before, this series of essays - by some of the most successful and high-profile names in the business - looks at the nature of brands and brand building.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Yang Liu
Publisher:
ISBN: 9780980048490
Category : China
Languages : en
Pages : 0
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Book Description
"With contributions from leading scholars, this fully illustrated catalogue represents a panoramic view of Qin artistic, military, and administrative achievements under the powerful First Emperor, who unified China in 221 BCE. In addition, it examines the period of Chinese history preceding the emperor's reign and the role of earlier Qin rulers in the evolution of a small state into a superpower."--Provided by publisher.
Author: Jane Portal
Publisher: Harvard University Press
ISBN: 9780674026971
Category : Art
Languages : en
Pages : 248
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Book Description
The rise of Qin and the military conquest of the warring states -- The First Emperor and the Qin empire -- Imperial tours and mountain inscriptions -- The First Emperor's tomb: the afterlife universe -- A two-thousand-year-old underground empire.
Author: Edward Burman
Publisher: The History Press
ISBN: 0752496190
Category : History
Languages : en
Pages : 491
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Book Description
China: The Stealth Empire asks why it is that China despite its size and once advanced culture and technology did not become a world power centuries ago? Burman traces the answer through Chinese innate sense of superiority which made foreign conquest and trade an irrelevance. This is about to change with the evolution of what is termed the Stealth Empire characterised by world dominance in the production of consumer goods, a growing share of world manufacturing and a strong sense of nationalism. The Chinese believe that they need to do nothing as they evolve by the middle of the century into the dominant world power. Burman's book opens a window onto this history and growing sense of national destiny. It will be essential reading for anyone wanting to understand what is going on in the Stealth Empire.
Author: Jian Li
Publisher:
ISBN: 9780300230567
Category : ART
Languages : en
Pages : 0
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Book Description
"This catalog accompanies the exhibition Terracotta Army: Legacy of the First Emperor of China, organized by the Virginia Museum of Fine Arts"--
Author: Alessandro Arduino
Publisher: Springer
ISBN: 9811072159
Category : Political Science
Languages : en
Pages : 184
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Book Description
This book illustrates the role that Private Security Companies (PSC) with ‘Chinese characteristics’ play in protecting people and property associated with the Belt and Road Initiative (BRI). The revival of the ancient Silk Road economic “belt,” combined with the 21st Century sea lanes of communication known as the “road,” is intended to enhance global connectivity and increase commercial activity. However, the socio-political risks associated with Chinese outbound direct investments are often overlooked. Terrorism, separatism, kidnapping and other risks are mostly new to Chinese companies, some of which are operating abroad for the first time. Economic globalization and the transnational exploitation of natural resources have increased the need for Chinese-owned PSCs in spite of the disdain for the profession of “a lance for hire.” Due to peculiar geo-strategic and geo-economic features, the “belt” from Central Asia to Pakistan and the “road” from the Somali coast to the Strait of Malacca are characterized by a high level of insecurity. This book’s focus on how the state’s monopoly of force privatization can play a significant role in protecting the New Silk Road will be of interest to policymakers, journalists, and academics.
Author: William Lindesay
Publisher: Odyssey Books & Maps
ISBN:
Category : History
Languages : en
Pages : 36
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Book Description
In 1974, near Xi'an in central China, villagers chanced upon what has become one of the world's most astonishing archaeological finds--an 8,000-man army in battle-ready formation, each warrior a life-size figure in pottery made over 2,200 years ago.
