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Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
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Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Author: Damon Brand
Publisher: Createspace Independent Publishing Platform
ISBN: 9781500940300
Category :
Languages : en
Pages : 0
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Book Description
If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.
Author: Douglas Van Praet
Publisher: St. Martin's Press
ISBN: 1137042788
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Author: Ken Power
Publisher: Cricketsong Books
ISBN: 9780971448100
Category : Business failures
Languages : en
Pages : 0
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Book Description
The rise and fall of Value America.com.
Author: Aesthetic Movement
Publisher: Rockport Publishers
ISBN: 1610601521
Category : Design
Languages : en
Pages : 323
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Book Description
Greetings often provide designer with the chance to truly stretch their creative wings. 1,000 More Greetings features examples by designers who are enjoying the luxury of personal expression through creative freedom, without the need to satisfy a client. The 1,000 inspirational examples of invitations, announcements, greetings, and self promotions are created using unique materials and expressive treatments. With correspondence for every occasion, this book is a must-have resource for designers who are looking for inspiration from an unprecedented collection of work by an international group of designers.
Author: Maura Keller
Publisher: Rockport Publishers
ISBN: 1616738766
Category : Design
Languages : en
Pages : 195
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Book Description
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Author: Diane M. Tober
Publisher: Taylor & Francis
ISBN: 1040118534
Category : Social Science
Languages : en
Pages : 281
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Book Description
What happens when people are reduced to products? By pulling back the clinical curtain on the multi-billion-dollar per year global egg industry, that is the central question Eggonomics seeks to address. Tracing the emotional and physical journeys egg donors embark upon as suppliers of valuable commodities, this book reveals uncomfortable realities at the heart of the industry. Donors — and the eggs they provide — are absolutely essential to helping others create the families of their dreams. But not all clinics treat their donors as well as their paying patients, and many donors suffer as a result. Technological innovations allow the egg donation industry to expand, fueling the private equity incursion into fertility medicine, turning once-private clinics into highly profitable, multinational conglomerates. Drawing upon international anthropological fieldwork, Eggonomics reveals the clinical spaces where egg donor’s bodies are tested, prodded, and poked for ever-increasing sums of profit, eugenic forces drive donor selection, and the unrelenting pressures of global capitalism threaten medicine’s prime directive of ‘do no harm.’ Timely, meticulously researched, and written with surgical precision, Eggonomics is a crucial read for researchers, medical professionals, policymakers, and anyone considering becoming or using an egg donor.
Author: Seema Anand
Publisher:
ISBN: 9789386021915
Category : Fiction
Languages : en
Pages : 206
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Book Description
Author: Dr. Hemath Y.
Publisher: Wizard Publisher
ISBN: 9391013228
Category : Biography & Autobiography
Languages : en
Pages : 168
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Book Description
