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Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749448264
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749448264
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author: Stephen Bates
Publisher: Quarto Publishing Group USA
ISBN: 1781314799
Category : History
Languages : en
Pages : 416
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Book Description
The former Guardian royal correspondent “wisely explores a host of issues surrounding the royals, from the monarchy’s role to the legacy of Diana” (Get Surrey). It was an amazing feat in the twenty-frst century that Queen Elizabeth II, a small woman in her late-eighties, was one of the most recognisable people on the planet. The world had utterly, irreversibly, and radically evolved since she ascended the throne in 1952 and yet, in an era of instant celebrity, she remained, more popular than ever: a bastion of certainty and comfort to the British and many other people during uncertain times. But with her death on September 8, 2022, questions remain: How secure is the British Royal Family? How much depended on the person of the Queen herself, and how much on the institution? To answer these questions, Royalty Inc. combines a history of the British Crown’s evolution through the modern age with a journalistic peek behind the curtain at the machinery that sustains the Windsors today. Written by the Guardian’s former Royal correspondent, its line is neither royalist nor republican. Instead it takes a clear-eyed look at a host of issues, including the future of the Commonwealth, the Monarchy’s role in the British constitution and class system, King Charles’ notorious “black spider memos,” the true scale of the Royal finances, the legacy of Diana, and the problems and pressures faced by any heir to the throne in the future. “Fearless and perceptive . . . Stephen Bates tells it like it is, covering every aspect with rare humour and intelligence. I couldn’t recommend it more highly.” —Literary Review
Author: J. Lindemann
Publisher: Springer
ISBN: 023027501X
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Author: Luc Paugam
Publisher: Routledge
ISBN: 1317387899
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money? Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
Author: Paul Temporal
Publisher: Harriman House Limited
ISBN: 0857195905
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Author: Paul Temporal
Publisher: John Wiley & Sons
ISBN: 1118181581
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Author: Ruth Taplin
Publisher: Routledge
ISBN: 1134296703
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
The book includes thorough coverage of developments in Japan, which, as the country where significantly more new patents are registered each year than in any other country, is particularly important for this subject.
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 0470998229
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Author: Anne Hakansson
Publisher: Springer Science & Business Media
ISBN: 3642016642
Category : Computers
Languages : en
Pages : 884
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Book Description
This book constitutes the proceedings of the Third International Symposium on Agent and Multi-Agent Systems: Technologies and Applications, held in Uppsala, Sweden, during June 3-5, 2009. The 86 papers contained in this volume were carefully reviewed and selected from numerous submissions. There are 13 main tracks covering the methodology and applications of agent and multi-agent systems and 8 special sessions on specific topics within the field. The papers are divided in topical sections on social and organizational structures of agents; negotiation protocols; mobile agents and robots; agent design and implementation; e-commerce; simulation systems and game systems; agent systems and ontologies; agents for network systems; communication and agent learning systems; Web services and semantic Web; self-organization in multi-agent systems; management and e-business; mobile and intelligent agents for networks and services; engineering interaction protocols; agent-based simulation, decision making and systems optimization; digital economy; agent-based optimization (ABO2009); distributed systems and artificial intelligence applications.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031065816
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
