Author:
Publisher:
ISBN:
Category : Drug adulteration
Languages : en
Pages : 24

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Book Description

Author: S. Hart
Publisher: Springer
ISBN: 1349260703
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Author:
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 174

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Book Description

Author: Jon Contino
Publisher: Abrams
ISBN: 168335317X
Category : Design
Languages : en
Pages : 250

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Book Description
The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Author: Mainak Dhar
Publisher: John Wiley & Sons
ISBN: 0470822295
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Author:
Publisher:
ISBN:
Category : Information storage and retrieval systems
Languages : en
Pages : 940

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Book Description

Author: Gauri Chaudhari
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

Author: New York (State). Legislature
Publisher:
ISBN:
Category :
Languages : en
Pages : 1008

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Author:
Publisher:
ISBN:
Category : Canning and preserving
Languages : en
Pages : 428

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Book Description

Author: John Fernie
Publisher: Routledge
ISBN: 0750647035
Category : Business & Economics
Languages : en
Pages : 394

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Book Description
This book takes an international approach reflecting the increasingly global nature of the field, and addresses the serious issues created by the 'wired consumer' and the interactive shopping revolution.