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Author: Steven Grasse
Publisher: Running Press Adult
ISBN: 0762475811
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Author: Steven Grasse
Publisher: Running Press Adult
ISBN: 0762475811
Category : Business & Economics
Languages : en
Pages : 285
Get Book Here
Book Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Author: Steven Grasse
Publisher: Hachette UK
ISBN: 0762475811
Category : Business & Economics
Languages : en
Pages : 285
Get Book Here
Book Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Author: Carl McColman
Publisher: Red Wheel/Weiser
ISBN: 1571747745
Category : Body, Mind & Spirit
Languages : en
Pages : 308
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Book Description
With over 300 quotations, this book invites the reader to delve into the writings of the great contemplatives and mystics of the past two thousand years. The Little Book of Christian Mysticism provides a userfriendly, insightful, and potentially life-changing introduction to the essential teachings of the greatest mystics in the western wisdom traditions, past and present, including Francis of Assisi, Hildegard of Bingen, Thomas Merton, Evelyn Underhill, Meister Eckhart, Teresa of Avila, John of the Cross, and Julian of Norwich. Readers can use this book to initiate themselves into this visionary and ecstatic spiritual lineage, and they can also use it as a book of daily meditations. Small enough to fit in one's pocket or handbag, this is truly a user-friendly introduction to this venerable body of wisdom.
Author: Cassandra Elizabeth Sears
Publisher: Chelsea Green Publishing
ISBN: 1645022390
Category : Cooking
Languages : en
Pages : 322
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Book Description
For cocktail enthusiasts, herbalists, foragers, and bartenders, Botanical Bar Craft serves up original, spirited recipes and invaluable plant knowledge, inspired by adventures in the garden and forest. In Botanical Bar Craft, innovative herbalist and mixologist Cassandra Sears invites readers to create herbal elixirs and apothecary cocktails infused by a close connection to nature. Whether in the garden, the field, or the forest, Sears finds generous abundance among the plants. Her tonic libations harness the power of phytochemistry and place-based consciousness while easing stress and comforting the body, mind, and spirit. With original recipes that tie together the creative arts of herbal medicine and craft cocktail making, Sears blends herbal tinctures, teas, and botanical infusions into modern-classic cocktails as well as sensational and unique nonalcoholic drinks that hit the spot for relaxation without sedation. More than just a collection of recipes, Botanical Bar Craft is also an herbal handbook for bartenders and a mixology guide for herbalists. Readers will delight in the journey as Sears combines dashes of herbal lore and history with instructions for developing the spirited philosophy of apothecary bartending, lessons on mixology, and a primer on the beneficial actions of medicinal herbs. Inside Botanical Bar Craft, you’ll also find: 65 original recipes for potions, tonics, elixirs, and cocktails, including Kava Cacao Flip, Pregnancy Punch, Victory Garden, Bloody Botanist, Bitters and Soda, Juice of Life, and Euphoria. More than 40 plant profiles that include how those plants grow and suggestions for how to use them behind the bar to draw out their beneficial actions. An accessible explanation of the chemistry and energetics of medicinal herbs. Behind-the-scenes interviews with artisan distillers. Advice and tips for growing a garnish garden. This book will not only appeal to herbalists, herbal enthusiasts, and home cocktail enthusiasts, but also to professional bartenders looking to embrace the use of innovative and highly flavorful natural ingredients in their bar creations. Botanical Bar Craft provides all the answers for those who are curious and wondering how to make a really good drink inspired by and infused with plants. “Unique among cocktail books—it helps readers reconnect their creative selves with the natural environment and healing plants. . . [Sears] equips you with the proper bar techniques to harness the power and fleeting beauty of your surroundings.”—Brian Catapang, bar director and co-owner at Magnus on Water
Author: Alexander Roob
Publisher: Taschen America Llc
ISBN: 9783822850381
Category : Art
Languages : en
Pages : 575
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Book Description
A classic, prize-winning novel about an epic migration and a lone woman haunted by the past in frontier Waipu. In the 1850s, a group of settlers established a community at Waipu in the northern part of New Zealand. They were led there by a stern preacher, Norman McLeod. The community had followed him from Scotland in 1817 to found a settlement in Nova Scotia, then subsequently to New Zealand via Australia. Their incredible journeys actually happened, and in this winner of the New Zealand Book Awards, Fiona Kidman breathes life and contemporary relevance into the facts by creating a remarkable fictional story of three women entangled in the migrations - Isabella, her daughter Annie and granddaughter Maria. McLeod's harsh leadership meant that anyone who ran counter to him had to live a life of secrets. The 'secrets' encapsulated the spirit of these women in their varied reactions to McLeod's strict edicts and connect the past to the present and future.
Author: Erik Davis
Publisher: North Atlantic Books
ISBN: 1583949305
Category : Computers
Languages : en
Pages : 457
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Book Description
TechGnosis is a cult classic of media studies that straddles the line between academic discourse and popular culture; it appeals to both those secular and spiritual, to fans of cyberpunk and hacker literature and culture as much as new-thought adherents and spiritual seekers How does our fascination with technology intersect with the religious imagination? In TechGnosis—a cult classic now updated and reissued with a new afterword—Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah. The final chapters address the apocalyptic dreams that haunt technology, providing vital historical context as well as new ways to think about a future defined by the mutant intermingling of mind and machine, nightmare and fantasy.
Author: Michael J. Colacurcio
Publisher: Routledge
ISBN: 1317795857
Category : Literary Criticism
Languages : en
Pages : 332
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Book Description
The enduring power of many antebellum American texts trace their inspiration to Puritanism. From Melville's preposterous but irresponsible quarrels with God to Hawthorne's instructed yet edgy evocations of earlier New England, to Dickinson's finely turned little blasphemies. Can one imagine that such texts were written anywhere but in the latter days of Puritanism? Doctrine and Difference shows how the spirit and forms of liberalism are a necessary but by no means sufficient explanation for the flowering of literature in this period. The colonialist writers were attempting to have things their own provincial way amidst an air of rejection by the cosmopolitan literary establishment. Capturing the violence of repression, the energy required to meet its moral argument head on, and the disease of embattled survival, this book shows how these works are in many ways the literary remnants of Puritanism.
Author: Ken Wilson
Publisher: Thomas Nelson Inc
ISBN: 0849920531
Category :
Languages : en
Pages : 242
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Book Description
An exploration of four dimensions of the spirituality Jesus left in his wake engages those drawn to the fascinating figure buried in the messy field of religion.
Author: Taneli Kukkonen
Publisher: Simon and Schuster
ISBN: 1780746172
Category : Religion
Languages : en
Pages : 135
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Book Description
Ibn Tufayl (d. 1185) was an Andalusian courtier, philosopher, Sufi master, and royal physician to the Almohad Caliphs. He inspired the twelfth-century Andalusian revolt against Ptolemaic astronomy and sponsored the career of the most renowned Aristotelian of medieval times, Abu al-Walid Ibn Rushd (the Latin Averroes). Ibn Tufayl was an exemplar of the kind of versatile scholar early Almohad culture wanted to cultivate. In this thought provoking and concise account, Taneli Kukkonen explores the life and thought of Ibn Tufayl and assesses the influence and legacy of Hayy Ibn Yaqzan, Ibn Tufayl’s famous philosophical romance. Hayy Ibn Yaqzan became a popular and often-copied work in early modern Europe; it has since secured a place as one of the best read pieces in all Arabic literature, partly due to its outstanding literary qualities, in part because it provides an ideal introduction to the themes and preoccupations of classical Arabic philosophy. The study sets Hayy in its historical and philosophical context and paints a vivid portrait of the world as Ibn Tufayl saw it and as he wished for it to be seen.
Author: CRAIG A EVANS
Publisher: Inter-Varsity Press
ISBN: 1789740479
Category : Religion
Languages : en
Pages : 2089
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Book Description
The 'Dictionary of New Testament Background' joins the 'Dictionary of Jesus and the Gospels', the 'Dictionary of Paul and his Letters' and the 'Dictionary of the Later New Testament and its Developments' as the fourth in a landmark series of reference works on the Bible. In a time when our knowledge of the ancient Mediterranean world has grown, this volume sets out for readers the wealth of Jewish and Greco-Roman background that should inform our reading and understanding of the New Testament and early Christianity. 'The Dictionary of New Testament Background', takes full advantage of the flourishing study of the Dead Sea Scrolls and offers individual articles focused on the most important scrolls. In addition, the Dictionary encompasses the fullness of second-temple Jewish writings, whether pseudepigraphic, rabbinic, parables, proverbs, histories or inscriptions. Articles abound on aspects of Jewish life and thought, including family, purity, liturgy and messianism. The full scope of Greco-Roman culture is displayed in articles ranging across language and rhetoric, literacy and book benefactors, travel and trade, intellectual movements and ideas, and ancient geographical perspectives. No other reference work presents so much in one place for students of the New Testament. Here an entire library of scholarship is made available in summary form. The Dictionary of New Testament Background can stand alone, or work in concert with one or more of its companion volumes in the series. Written by acknowledged experts in their fields, this wealth of knowledge of the New Testament era is carefully aimed at the needs of contemporary students of the New Testament. In addition, its full bibliographies and cross-references to other volumes in the series will make it the first book to reach for in any investigation of the New Testament in its ancient setting.
