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Author: Max Blackston
Publisher: Routledge
ISBN: 1351707310
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Author: Max Blackston
Publisher: Routledge
ISBN: 1351707310
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Author: Olumide Emmanuel
Publisher: Xulon Press
ISBN: 1619047500
Category : Family & Relationships
Languages : en
Pages : 266
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Book Description
Olumide Emmanuel has done it again in his unusual, simple, practical and loaded approach to writing. In this unique book, written for the singles and couples, he brings a new revelation to the issue of love in relationship. What do you do when after you are married, you discovered a terrible secret about your partner? With this thought-provoking question, the author brings us into a world of reality to see that LOVE IS NOT ENOUGH. Olumide Oladapo Emmanuel is a man of multiple graces with influence across the religious and secular arena. He is a Bible Scholar, a Role Model, a Creative Thinker, a Motivational Speaker, a Business Man, Entrepreneur, Wealth Creation Agent, Leadership Developer, Counsellor and Resource Person; also a Church Planter, Consultant and Administrator. He is a best-selling author with over forty (40) books which have been celebrated both within and outside the shores of Nigeria. He is the General Overseer of Calvary Bible Church, Idimu-Lagos. He is the host of the "Wisdom for Singles" conference which was birthed February 14, 1999. Wisdom for Singles today is a household name in Nigeria and beyond, touching thousands of youths and singles. His daily and weekly media broadcast is a delight to millions. He sits on the board of numerous businesses and directly manages some of them which include Common Sense Ltd, a group of businesses; Parable Ventures Ltd. (PVL), Wealth Creation Network (WCN), Dynamites Forum International (DFI), an NGO and many others. He is the Setman over The Empowerment Assembly (TEA) and Executive Director, Success Business & Leadership School (SBLS). He is the Founder/President of Olumide Emmanuel Foundation (OEF), an NGO established with the aim of eradicating poverty and establishing legacy. He is married with children.
Author: Jenny Lexhed
Publisher: Skyhorse
ISBN: 1628724714
Category : Health & Fitness
Languages : en
Pages : 303
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Book Description
When Jenny Lexhed and her husband have their first child, Lucas, they are living the dream. They’re happily married, they’ve just bought a house, the company they built together from the ground up is starting to blossom. But with the arrival of their son, a feeling of anxiety slips into their life. What starts as a feeling becomes a conviction. Lucas is not like other children. Everything seems to indicate, and psychiatric evaluation concludes, that their son is severely autistic. Will he ever be able to communicate? Jenny vows to do whatever she can to help Lucas connect with his parents and others and live an independent life. Tossed between hope and despair, she begins a frantic effort to research the best among many competing therapies and find exactly the right treatment for her son. Her obsession takes her to the brink of exhaustion—and over, when she suffers a psychotic breakdown and must be committed to a psychiatric clinic. There begins another journey, to find her balance and recover her strong, healthy life, before she can begin again to fight for her son. Both brutally honest and deeply affecting, Love Is Not Enough is a page-turning memoir that offers insight into autism and what a parent goes through for her child.
Author: Sol Gordon
Publisher: Adams Media Corporation
ISBN: 9781558509603
Category : Interpersonal relations
Languages : en
Pages : 153
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Book Description
This popular book has been revised throughout and expanded to include two powerful new chapters: "Intimacy: The new sexuality of the '90s", and "Is your relationship ready for marriage?" a self-test questionnaire. Lecture circuit tour.
Author: Sonny Maton
Publisher: Lulu.com
ISBN: 1435723155
Category :
Languages : en
Pages : 166
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Book Description
Author: Hannah Hawthorne
Publisher: AuthorHouse
ISBN: 1452084335
Category : Fiction
Languages : en
Pages : 297
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Book Description
This is a story based on real life experience. Two women of very different backgrounds finally meet through adoption. Isabel, married but infertile, adopts Francesca's baby, Laura. Her wish is to provide the child with a happy,loving home and future, and to be fulfilled in motherhood herself. As the years go by, life generally and the path of adoption are far from smooth. Isabel cannot comprehend her daughter's anger and 'distancing' before, during and well after adolescence. Something deep within Laura is disturbing her, and creating this hostility. Nancy Newton Verrier's research into 'the primal wound' and separation trauma sheds light on the reasons for these problems in adopted children, hitherto unexplained. And what of Francesca? This is a book with a mission, particularly for those considering adoption.
Author: D. S. Brown
Publisher: AuthorHouse
ISBN: 1504973313
Category : Fiction
Languages : en
Pages : 226
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Book Description
Lawrence Chelton loved hard, but at the same time it was all soft, deep, and lasting, filled with a belief that soul mates really do exist. He would do anything for the woman he loved. He was tender, caring, strong, and protective. He knew how to stand and be the man a good woman would truly wantor so he believed. When the woman he loved left him at the altar, he changed. He lost his belief in love. He lost his respect for women. He lost his ability to be decent, to be a good man. He no longer believed love was enough. He didnt know what was enough, what was life-fulfilling. However, after the altar, he felt it was only right to take advantage of as many women as possible in a depraved attempt to find the truth. To him, they deserved nothing but his contempt.
Author: Jessica Barragan
Publisher: iUniverse
ISBN: 1532092520
Category : Self-Help
Languages : en
Pages : 27
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Book Description
Many women have unrealistic expectations when it comes to love. They believe love is enough to sustain a relationship or marriage. Some even think they can change their men and when it all fails they are left in a disappointing relationship or marriage. They failed to realised that from the beginning of courting or dating process that’s when they should have set boundaries of what they wanted and what not in relationship. Unfortunately, many stay in a bitter relationship or marriage and feel like they can’t get out or get any better. But this is not the end, it’s the beginning of finding the new and improved you!
Author: Cynthia DARE
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
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Book Description
Author: Mary Ann Kirsch
Publisher:
ISBN: 9781584440680
Category : Children
Languages : en
Pages : 0
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Book Description
