Author: Joseph Kaswengi
Publisher: Springer Nature
ISBN: 3030958094
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Yousef Farhaoui
Publisher: Springer Nature
ISBN: 3031650182
Category :
Languages : en
Pages : 581
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Book Description
Author: Eric Pardede
Publisher: Springer Nature
ISBN: 3031210476
Category : Computers
Languages : en
Pages : 594
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Book Description
This volume includes the papers presented at the 24th International Conference on Information Integration and Web Intelligence (iiWAS 2022), organized in conjunction with 24th International Conference on Advances in Mobile Computing & Multimedia Intelligence (MoMM2022). The dominant research focus of submitted papers was artificial intelligence and machine learning. The accepted papers presented advances and innovations in an array of areas such as internet of things, virtual and augmented reality, various business applications. iiWAS 2022 attracted 97 papers, from which the Program Committee selected 26 regular papers and 25 short papers. Due to safety concerns as well as other restrictions preventing travel and gatherings, it was decided to organize iiWAS 2022 as a virtual conference.
Author: Wai Keung Wong
Publisher: Springer
ISBN: 3319996959
Category : Technology & Engineering
Languages : en
Pages : 329
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Book Description
The book includes the Proceedings of the Artificial Intelligence on Fashion and Textiles conference 2018 which provides state-of-the-art techniques and applications of AI in the fashion and textile industries. It is essential reading for scientists, researchers and R&D professionals working in the field of AI with applications in the fashion and textile industry; managers in the fashion and textile enterprises; and anyone with an interest in the applications of AI. Over the last two decades, with the great advancement of computer technology, academic research in artificial intelligence (AI) and its applications in fashion and textile supply chain has been becoming a very hot topic and has received greater attention from both academics and industrialists. A number of AI-related techniques has been successfully employed and proven to handle the problems including fashion sales forecasting, supply chain optimization, planning and scheduling, textile material defect detection, fashion and textile image recognition, fashion image and style retrieval, human body modeling and fitting, etc.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522592830
Category : Business & Economics
Languages : en
Pages : 998
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Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: William O. Bearden
Publisher: SAGE
ISBN: 1412980186
Category : Business & Economics
Languages : en
Pages : 625
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Book Description
The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Author: Dr. RICHA SHARMA
Publisher: kitab writing publication
ISBN: 9360923591
Category : Antiques & Collectibles
Languages : en
Pages : 387
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Book Description
In today’s dynamic retail landscape, managing customer expectations through data analytics to influence in-store experiences is crucial for fostering customer loyalty. This comprehensive book covers new-age topics such as green retailing, multi-channel retailing, religion-based retailing, and data analytics in retail. Additionally, it explores the retailing needs of different generational cohorts. Whether you’re a retail professional or a student, this book provides valuable insights into the evolving world of retail marketing management.
Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
