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Author: Austin McGhie
Publisher: Advantage Media Group
ISBN: 1599323273
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author: Austin McGhie
Publisher: Advantage Media Group
ISBN: 1599323273
Category : Business & Economics
Languages : en
Pages : 285
Get Book Here
Book Description
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author: Fred P. Hochberg
Publisher: Avid Reader Press / Simon & Schuster
ISBN: 1982127376
Category : Political Science
Languages : en
Pages : 336
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Book Description
“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).
Author: Michael Taeckens
Publisher: Penguin
ISBN: 1101105100
Category : Family & Relationships
Languages : en
Pages : 243
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Book Description
From Junot Díaz, Lynda Barry, Gary Shteyngart, and Kate Christensen to popular up-and-comers like Dan Kennedy, Wendy McClure, and Brock Clarke, Love Is a Four-Letter Word is a dead-on contemporary collection of true stories of seduction, heartbreak, and regret. Fearlessly revealing their shattered hearts and crushed egos; their indiscretions and indignities; their delusions, desperation, and disappointments, these talented writers capture the dark side of love in prose ranging from comic to poetic, poignant to cringe-inducing. Also featuring three cartoon/ graphic essays as a sixteen-page color insert, this anthology is perfect for anyone who’s ever loved and lost.
Author: Carolyn Mackler
Publisher: Delacorte Press
ISBN: 0307487741
Category : Young Adult Fiction
Languages : en
Pages : 256
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Book Description
With her parents splitting up, 16-year-old Sammie Davis may not want to feel a thing, but feelings happen. For starters, she’s plenty angry. Her dad’s leaving their upstate New York home and moving clear across the country. Her mother—well, she’s packing up and relocating to New York City with Sammie, who has no say about any of it. Overnight Sammie is forced to deal with change. And one change spawns another: Roles get reversed, old and new friendships tested, and sexual feelings awakened. It’s a scary time. But as Sammie realizes that things can’t stay the same forever, that even the people she loves and trusts the most can disappoint her, she begins to accept that change isn’t always bad. It’s how you cope, jumbled feelings and all, that counts. And as she copes, Sammie’s sense of self emerges proud and strong.
Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Susan Fournier
Publisher: Routledge
ISBN: 1136470972
Category : Business & Economics
Languages : en
Pages : 501
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Book Description
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author: Arihant Experts
Publisher: Arihant Publications India limited
ISBN: 9325799782
Category :
Languages : en
Pages : 708
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Book Description
1. Master Guide SSC CGL Pre Exam (Tier 1) is prepared according Online exam pattern 2. The guide is divided into 4 major sections 3. Each section is accompanied with 5 Section Tests 4. Separate section has been allotted to current affairs 5. Previous Years’ Solved Papers, Mock tests and Crack Shots for thorough Practice The Staff Selection Commission or (SSC) has been one of the most desirable organizations for Government exam in India. Aspirants appearing for the exams are required to have proper guidance and preparation to get into the different departments of Government. The revised edition of “SSC CGL Pre Examination Tier I Online Pattern” serves as a Master guide that is carefully designed to give Chapterwise coverage of previous Years’ Question. The book divides the entire syllabus of Tier 1 into 4 sections – General Intelligence & reasoning, General Awareness, Quantitative Aptitude, and English Language giving the complete theory of as per the prescribe syllabus. Latest Current Affairs are given to provide complete summery of the current events & happening around the world. More than 5000 MCQs given for the quick revision. Besides, theories each section is accompanied by 5 section tests to master the strategy. Lastly solved papers, Crack Shots and Mock Tests are given to know the paper pattern, question types along with thorough practice. TOC Current Affairs, Solved Papers (2020-2016), General Intelligence and Reasoning, General Awareness, Quantitative Aptitude, English Language, Crack Shots (2), Mock Tests (1-3)
Author: Truong Tran
Publisher: Apogee Books
ISBN:
Category : Poetry
Languages : en
Pages : 136
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Book Description
Poetry. Asian American Studies. "The word 'in' appears in this book 186 times. Around this word, as if on its own defiant, self-defining margin, exists a kindred lexicon: intention, indignation, innocence, intact, incomplete, inclusion, invite, incite. Truong Tran, a poet of probing inventiveness, plumbs the possibilities of confessional poetry as no one else can. In this book, he shows identity's 'cruel complexity melting on my tongue.' In his own, inimitable tongue he speaks his grief, outrage, and faithfulness. Troung takes the reader on a journey to the interior: in response, in exile, in the word"--Elizabeth Robinson. Truong Tran is the author of WITHIN THE MARGIN, DUST & CONSCIENCE, and PLACING THE ACCENTS.
Author:
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 2152
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Book Description
Author: Ada Demb
Publisher: Oxford University Press
ISBN: 0195361393
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Written for practitioners, this book addresses corporate governance and the role of the board of directors in multinational corporations. Throughout the world, corporations are experiencing the second major transition in corporate governance of this century. The nature of the relationship between the corporation and the rest of society is changing fundamentally. The corporate board has unique responsibilities during this transition, but as it tries to respond directors are faced with destabilizing paradoxes: resolving who is in control--management or the board, achieving critical judgment while maintaining detachment, and avoiding becoming either a cozy club or a collection of all-stars. This book, based on interviews with 71 directors serving on more than 500 boards in eight countries, shows the nature of the challenges and suggests ways to analyze and confront them. This major international study compares the experiences of board members in Canada, Finland, France, Germany, Great Britain, the Netherlands, Switzerland, and Venezuela.
