Brand Intervention

Brand Intervention PDF Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Brand Intervention

Brand Intervention PDF Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290

Get Book

Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Rapid Intervention Company Operations (R.I.C.O.)

Rapid Intervention Company Operations (R.I.C.O.) PDF Author: Michael R. Mason
Publisher: Delmar Thomson Learning
ISBN: 9781401895037
Category : Command and control at fires
Languages : en
Pages : 0

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Book Description
The numerous risks faced by today's fire service dictate that well trained and skilled firefighters be ready to rescue one of their own. This new book serves as a "one stop" reference for all aspects of rapid intervention operations, outfitting fire service personnel with the techniques and procedures they need to effectively take charge of rescue situations. Unique coverage presents multiple viewpoints or techniques for critical skills, effectively arming firefighters with alternatives for the various situations that they may face when responding to a call. Safety is discussed at length and integrated throughout all rapid intervention topics, including firefighter self-survival, moving and raising the downed firefighter, roof operations, thermal imaging, the collapse environment, enlarging openings, and more.

Contemporary Issues in Marketing

Contemporary Issues in Marketing PDF Author: Ayantunji Gbadamosi
Publisher: SAGE
ISBN: 1526485400
Category : Business & Economics
Languages : en
Pages : 626

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Book Description
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Segmentation in Social Marketing

Segmentation in Social Marketing PDF Author: Timo Dietrich
Publisher: Springer
ISBN: 9811018359
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Social Marketing for Public Health

Social Marketing for Public Health PDF Author: Hong Cheng
Publisher: Jones & Bartlett Publishers
ISBN: 1449610080
Category : Medical
Languages : en
Pages : 450

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Book Description
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Social Marketing

Social Marketing PDF Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 154435150X
Category : Business & Economics
Languages : en
Pages : 625

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Book Description
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Building Models for Marketing Decisions

Building Models for Marketing Decisions PDF Author: P. S. H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 9780792377726
Category : Business & Economics
Languages : en
Pages : 682

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Book Description
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Government Intervention in Moroccan Agriculture

Government Intervention in Moroccan Agriculture PDF Author: Mark D. Wenner
Publisher:
ISBN:
Category : Agriculture and state
Languages : en
Pages : 48

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Book Description


Managing and Evaluating Healthcare Intervention Programs

Managing and Evaluating Healthcare Intervention Programs PDF Author: Ian Duncan, FSA, FIA, FCIA, MAAA
Publisher: ACTEX Publications
ISBN: 1625421125
Category : Disease management
Languages : en
Pages : 446

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Book Description
Since its publication in 2008, Managing and Evaluating Healthcare Intervention Programs has become the premier textbook for actuaries and other healthcare professionals interested in the financial performance of healthcare interventions. The second edition updates the prior text with discussion of new programs and outcomes such as ACOs, Bundled Payments and Medication Management, together with new chapters that include Opportunity Analysis, Clinical Foundations, Measurement of Clinical Quality, and use of Propensity Matching.

Cardiovascular Catheterization and Intervention

Cardiovascular Catheterization and Intervention PDF Author: Debabrata Mukherjee
Publisher: CRC Press
ISBN: 1498750265
Category : Medical
Languages : en
Pages : 894

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Book Description
Interventional cardiology refers to the catheter-based treatment of cardiovascular diseases and is one of the fastest growing fields in medicine. This updated text addresses recent advances in structural heart interventions, in particular aortic and mitral valve procedures. The advent of newer technologies presents both opportunities and challenges for the cardiologist to treat patients optimally. Interventional cardiologists are now at the forefront of peripheral and structural heart interventions. This new edition focuses on tailoring treatment to individual patients, taking into account specific risk factors and comorbidities, and appropriate use of devices. This second edition also provides useful tools, such as treatment algorithms, evidence tables, charts, tables, and illustrations to enhance the value of this volume as a practical reference tool. The online edition also includes several "how-to" videos.