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Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: L. Kay Bartholomew Eldredge
Publisher: John Wiley & Sons
ISBN: 0470918888
Category : Medical
Languages : en
Pages : 770
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Book Description
This thoroughly revised and updated third edition of Planning Health Promotion Programs provides a powerful, practical resource for the planning and development of health education and health promotion programs. At the heart of the book is a streamlined presentation of Intervention Mapping, a useful tool for the planning and development of effective programs. The steps and tasks of Intervention Mapping offer a framework for making and documenting decisions for influencing change in behavior and environmental conditions to promote health and to prevent or improve a health problem. Planning Health Promotion Programs gives health education and promotion professionals and researchers information on the latest advances in the field, updated examples and explanations, and new illustrative case studies. In addition, the book has been redesigned to be more teachable, practical, and practitioner-friendly.
Author: Lisa Ann Richey
Publisher: U of Minnesota Press
ISBN: 0816665451
Category : Political Science
Languages : en
Pages : 273
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Book Description
A critical account of the rise of celebrity-driven “compassionate consumption.”
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Blair Enns
Publisher:
ISBN: 9781999523503
Category : Advertising
Languages : en
Pages : 143
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Book Description
Author: Nicholas James Long
Publisher: Pro-Ed
ISBN: 9781416411901
Category : Education
Languages : en
Pages : 0
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Book Description
Talking with Students in Conflict: Life Space Crisis Intervention-Third Edition offers professionals and parents a brain-based, trauma-informed, relationship-building set of skills to turn problem situations into learning opportunities for young people who exhibit challenging behaviors in schools, communities, and in the home. This book offers a six-stage verbal framework to de-escalate youth crisis situations, foster self-awareness and insight in young people, improve their social-emotional skills, and bring about long-term behavioral change. The result is stronger adult-child connections, better emotional regulation, improved peer relationships, lower suspension rates, and fewer juvenile justice system referrals.LSCI skills are important because they enable any caring adult to step into a young person's life space-the heat of a stressful moment-and intervene effectively. The six-stage LSCI process helps adults de-escalate the emotional intensity of a crisis, gain an understanding of the conflict from the young person's point of view, offer new ways to think about the incident, and ultimately promote the youth's personal responsibility for behavior.This book is a must-have for educators, school administrators, counselors, psychologists, mental health workers, social workers, juvenile justice workers, paraprofessionals, and anyone working with children and adolescents who exhibit challenging behaviors.This revised edition features dozens of brand-new examples of the use of LSCI with children and adolescents from diverse backgrounds and in a variety of settings. The authors share suggestions for applying LSCI skills in real life and offer troubleshooting guidelines to make LSCI work in even the most challenging of circumstances. This edition features all new applications of LSCI skills, including as a tool with staff who inadvertently perpetuate conflicts with students, as a group intervention for building social-emotional skills, as a way to change passive aggressive behavior, and as a parenting strategy.
Author: Myriam Sidibe
Publisher: Routledge
ISBN: 1000069230
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Author: Leslie De Chernatony
Publisher: Routledge
ISBN: 1856178498
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Author: Leslie De Chernatony
Publisher: Routledge
ISBN: 0750659807
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Author: Nicholas Carah
Publisher: Peter Lang
ISBN: 9781433105654
Category : Art
Languages : en
Pages : 226
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Book Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
