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Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 1590792823
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 1590792823
Category : Business & Economics
Languages : en
Pages : 134
Get Book Here
Book Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 9781590790533
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
Author: Carolyn Parkhurst
Publisher: Penguin
ISBN: 0399562621
Category : Fiction
Languages : en
Pages : 289
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Book Description
"[A] provocative page-turner." —People “In Parkhurst’s deft treatment, Harmony becomes a story of our time. . . Parkhurst cements herself as a writer capable of astonishing humanity and exquisite prose.” —Washington Post “Gorgeously written and patently original.” —Jodi Picoult, New York Times bestselling author of Leaving Time From the New York Times bestselling author of The Dogs of Babel, a taut, emotionally wrenching story of how a seemingly "normal" family could become desperate enough to leave everything behind and move to a "family camp" in New Hampshire--a life-changing experience that alters them forever. How far will a mother go to save her family? The Hammond family is living in DC, where everything seems to be going just fine, until it becomes clear that the oldest daughter, Tilly, is developing abnormally--a mix of off-the-charts genius and social incompetence. Once Tilly--whose condition is deemed undiagnosable--is kicked out of the last school in the area, her mother Alexandra is out of ideas. The family turns to Camp Harmony and the wisdom of child behavior guru Scott Bean for a solution. But what they discover in the woods of New Hampshire will push them to the very limit. Told from the alternating perspectives of both Alexandra and her younger daughter Iris (the book's Nick Carraway), this is a unputdownable story about the strength of love, the bonds of family, and how you survive the unthinkable.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 836
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Book Description
Author: Elliott Carter
Publisher: Carl Fischer, L.L.C.
ISBN: 9780825845949
Category : Music
Languages : en
Pages : 390
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Book Description
This comprehensive resource features more than 400 projections and colour illustrations augmented by MRI images for added detail to enhance the anatomy and positioning presentations.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 936
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Book Description
Author: Eric Sheninger
Publisher: John Wiley & Sons
ISBN: 1119244579
Category : Education
Languages : en
Pages : 221
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Book Description
Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Author: Ron Rothman
Publisher: Schiffer Publishing
ISBN: 9780764355202
Category : Music
Languages : en
Pages : 176
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Book Description
The American made instruments from The Harmony Guitar Company receive long overdue recognition and credit in this volume through detailed text, color photographs, and catalog information. Produced between 1945 and 1975, many musicians, both amateur and professional, began their musical experiences playing Harmony guitars. Rockets, Stratotones, Rebels, Sovereigns, and Stellas are examples included in this book with specific model information and catalog reprints, along with detailed photos. Basses and the other Harmony instruments are also represented. Well known players such as Keith Richards, Jimmy Page, and Dave Davies have had experiences with Harmony guitars, which are shared in this book. Read about the guitars that Harmony fans have come to love. See how Harmony grew to be one of the most prolific manufacturers of guitars in this country before their fall from grace in the mid 1970s.
Author: Pennsylvania. Dept. of Agriculture. Dairy and Food Division
Publisher:
ISBN:
Category :
Languages : en
Pages : 978
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Book Description
Author: Mathieu Reynes
Publisher: Simon and Schuster
ISBN: 1683837851
Category : Comics & Graphic Novels
Languages : en
Pages : 89
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Book Description
Harmony has a gift that she’s been trained to use as a weapon. Now she’s taking back her destiny by force. Most kids grow up in an normal home, attend an boring school, and go on to lead average lives—but Harmony’s not your typical kid. Harmony grew up in a government-funded lab, being poked and prodded by doctors who believed the trait that gives her telekinetic abilities might hold the key to curing the incurable. And while things started off innocently enough, Harmony finds herself backed into a dangerous corner when the military moves in with a merciless mission to weaponize her powers. After giving up everything she’s ever known, Harmony soon finds herself on the run from mercenaries, scientists, and other “gifted” individuals like herself. But even in the face of certain peril, Harmony isn’t one to back down. Now, she’s taking the fight to them.
