Networked Bollywood PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Networked Bollywood PDF full book. Access full book title Networked Bollywood by Swapnil Rai. Download full books in PDF and EPUB format.
Author: Swapnil Rai
Publisher: Cambridge University Press
ISBN: 1009400630
Category : Performing Arts
Languages : en
Pages : 334
Get Book Here
Book Description
Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.
Author: Swapnil Rai
Publisher: Cambridge University Press
ISBN: 1009445316
Category : Performing Arts
Languages : en
Pages : 336
Get Book Here
Book Description
Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their “star switching power,” theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.
Author: P. David Marshall
Publisher: John Wiley & Sons
ISBN: 1118475011
Category : Social Science
Languages : en
Pages : 578
Get Book Here
Book Description
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Author: Robert A. Saunders
Publisher: Routledge
ISBN: 1351205013
Category : Science
Languages : en
Pages : 300
Get Book Here
Book Description
This book brings together scholars from across a variety of academic disciplines to assess the current state of the subfield of popular geopolitics. It provides an archaeology of the field, maps the flows of various frameworks of analysis into (and out of) popular geopolitics, and charts a course forward for the discipline. It explores the real-world implications of popular culture, with a particular focus on the evolving interdisciplinary nature of popular geopolitics alongside interrelated disciplines including media, cultural, and gender studies.
Author: Pramod K. Nayar
Publisher: Anthem Press
ISBN: 178527788X
Category : Art
Languages : en
Pages : 198
Get Book Here
Book Description
The collection of essays in the book moves from the largest domain of celebrity culture in India – Bollywood – through celebrity life writing and biopics and, finally, to the politics of and by celebrity culture. The book begins with an exploration of films made around celebrity victims to the vernacular cosmopolitanism of Bollywood stars’ philanthropic and humanitarian work and, finally, to celebrity charisma and its role in the current era of ‘post-truth.’ Two studies of celebrity biopics and auto/biographies – from sports stars to Bollywood stars – and their disease memoirs are included. Finally, a section of essays are devoted to celebrity cultural politics, including Indian writing as a celebrity, the Narmada River as a celebrity, the desacralization of celebrity statues, Arundhati Roy’s celebrated and celebrity activism and the self-fashioning of Indian authors in the age of digital culture.
Author: Dasgupta, Sabyasachi
Publisher: IGI Global
ISBN: 1522531513
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Anurag Lala
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.
Author: Glyn Atwal
Publisher: Springer
ISBN: 1137547154
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Author: Michael Lawrence
Publisher: Bloomsbury Publishing
ISBN: 1911239937
Category : Performing Arts
Languages : en
Pages : 265
Get Book Here
Book Description
Indian Film Stars offers original insights and important reappraisals of film stardom in India from the early talkie era of the 1930s to the contemporary period of global blockbusters. The collection represents a substantial intervention to our understanding of the development of film star cultures in India during the 20th and 21st centuries. The contributors seek to inspire and inform further inquiries into the histories of film stardom-the industrial construction and promotion of star personalities, the actual labouring and imagined lifestyles of professional stars, the stars' relationship to specific aesthetic cinematic conventions (such as frontality and song-dance) and production technologies (such as the play-back system and post-synchronization), and audiences' investment in and devotion to specific star bodies-across the country's multiple centres of film production and across the overlapping (and increasingly international) zones of the films' distribution and reception. The star images, star bodies and star careers discussed are examined in relation to a wide range of issues, including the negotiation and contestation of tradition and modernity, the embodiment and articulation of both Indian and non-Indian values and vogues; the representation of gender and sexuality, of race and ethnicity, and of cosmopolitan mobility and transnational migration; innovations and conventions in performance style; the construction and transformation of public persona; the star's association with film studios and the mainstream media; the star's relationship with historical, political and cultural change and memory; and the star's meaning and value for specific (including marginalised) sectors of the audience.
Author: Michael Curtin
Publisher: Univ of California Press
ISBN: 0520964802
Category : Social Science
Languages : en
Pages : 338
Get Book Here
Book Description
At free ebook version of this title is available through Luminos, University of California Press’s new open access publishing program. Visit www.luminosoa.org to learn more. Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration. This pathbreaking anthology peeks behind the hype and supposed glamor of screen media industries to reveal the intensifying pressures and challenges confronting actors, editors, electricians, and others. The authors take on pressing conceptual and methodological issues while also providing insightful case studies of workplace dynamics regarding creativity, collaboration, exploitation, and cultural difference. Furthermore, it examines working conditions and organizing efforts on all six continents, offering broad-ranging and comprehensive analysis of contemporary screen media labor in such places as Lagos, Prague, Hollywood, and Hyderabad. The collection also examines labor conditions across a range of job categories that includes, for example, visual effects, production services, and adult entertainment. With contributions from such leading scholars as John Caldwell, Vicki Mayer, Herman Gray, and Tejaswini Ganti, Precarious Creativity offers timely critiques of media globalization while also intervening in broader debates about labor, creativity, and precarity.
Author: Susan S Wadley
Publisher: Routledge
ISBN: 131745958X
Category : Political Science
Languages : en
Pages : 387
Get Book Here
Book Description
This first book in the new Foundations in Global Studies series offers a fresh, comprehensive, multidisciplinary introduction to South Asia. The variations in social, cultural, economic, and political life in this diverse and complex region are explored within the context of the globalising forces affecting all regions of the world. In a simple strategy that all books in the series employ, the volume begins with foundational material (including chapters on history, language, and, in the case of South Asia, religion), moves to a discussion of globalisation, and then focuses the investigation more specifically through the use of case studies. The cases expose the student to various disciplinary lenses that are important in understanding the region and are meant to bring the region to life through subjects of high interest and significance to today's readers. Resource boxes, an important feature of the book, are included to maintain currency and add utility. They offer links that point readers to a rich archive of additional material, connections to timely data, reports on recent events, official sites, local and country-based media, visual material, and so forth. A website developed by Syracuse University's South Asia Center will feature additional graphic, narrative, and case study material to complement the book.
