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Author: Rob Gray
Publisher: Crimson
ISBN: 1780592302
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Author: Rob Gray
Publisher: Crimson
ISBN: 1780592302
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Author: Rob Gray
Publisher: Hachette UK
ISBN: 1780592302
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749444334
Category : Brand choice
Languages : en
Pages : 276
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Book Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Author: Michael White
Publisher: World Trade Press
ISBN: 9781885073600
Category : Business failures
Languages : en
Pages : 196
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Book Description
Author: Kim Publication
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In the captivating journey of "Brand Blunders," join me as we delve into the fascinating world of branding. From colossal triumphs to colossal failures, this book unveils the untold stories that shape the destiny of brands. Written with passion and insight, it serves as your guide to navigating the complex terrain of branding. Whether you're a seasoned professional or a curious enthusiast, prepare to unravel the secrets that define success and failure in the dynamic realm of branding. Welcome to the intriguing narrative of 'Brand Blunders.'"Discover the quirky side of branding in 'Brand Blunders.' This Kindle book unveils the funny tales behind famous brands' mistakes, serving laughter and lessons in an easy-to-read format. Dive into the world of marketing mishaps and find out what big brands did wrong, and what we can learn from their blunders."
![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w80-h100)
Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
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Book Description
Author: David A. Ricks
Publisher: John Wiley & Sons
ISBN: 1405153172
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Author: J. Stewart Black
Publisher: Routledge
ISBN: 1000074862
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book first examines the phenomenon of global business and then analyzes what is different about global business and, therefore, what is uniquely required to be a successful global leader. It lays out how companies can develop successful global leaders, and what individuals can do to develop themselves into successful global leaders. Readers will walk away with a clear understanding of how and why globalization of business took place. They will understand what is unique about global leadership compared to domestic leadership. With that insight and through examples, they will come to see what is uniquely required to be a successful global leader. Finally, readers will walk away with clear insights on how they can develop global leaders and what they can do to strengthen their own global leadership capabilities. The book is based on more than 300 interviews with top corporate executives from around the world and across a wide variety of industries, hundreds of surveys, and over 60 years of combined experience. Top executives will find this book helpful in determining how they can ensure that their firm has the right quality and quantity of global leaders it needs to capture the global growth opportunities before them.
Author: Chris Fill
Publisher: Pearson UK
ISBN: 1292235004
Category : Branding (Marketing)
Languages : en
Pages : 1019
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Book Description
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Author: Nikolina Koporcic
Publisher: Emerald Group Publishing
ISBN: 1787562751
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
