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Author: Debbie Millman
Publisher: Rockport Publishers
ISBN: 1610581989
Category : Design
Languages : en
Pages : 312
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Book Description
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author: Debbie Millman
Publisher: Rockport Publishers
ISBN: 1610581989
Category : Design
Languages : en
Pages : 312
Get Book Here
Book Description
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author: Zach Windahl
Publisher: Bethany House Publishers
ISBN: 9780764243097
Category : Religion
Languages : en
Pages : 0
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Book Description
A Clear, Simple Guide through the Bible Now in one volume and redesigned to help you understand God's Word even better, The Bible Study is your one-year roadmap through Scripture. • DAILY OR WEEKLY READING PLANS provide an uncomplicated, manageable way to personalize your study of the Bible and grow as a Christian. • THOUGHT-PROVOKING QUESTIONS AND SPACE TO WRITE help you discover what the readings mean and apply what you're learning to your daily life. • OVERVIEWS AND BACKGROUND INFORMATION for each book of the Bible provide helpful context to the big and small aspects of Scripture. With colorful imagery and an engaging design to propel you forward, this easy-to-use study--whether self-led or done with friends--offers a transformative way to connect deeper with God. Join more than 500,000 others who are learning the Bible like never before!
Author: Mike Martin
Publisher: Mike Martin
ISBN:
Category : Religion
Languages : en
Pages : 168
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Book Description
The Ministry of Branding takes you on a brand building journey. One of the greatest inventions ever created was the microphone, this book is just that! It is the tool you have been looking for to amplify the significance of your voice! For any business, the brand is one of their most important assets. The Ministry of Branding aims to help you widen the influence and reach of your brand. In this book you are going to learn: •The Meaning of Branding •A Biblical Basis for Branding •The Jesus Brand Model •How to Build a Brand •How to Launch a Brand •And so much more! This book is unlike any other branding book you have read or seen on the shelf. Whether you are a novice or a marketing director you are going to find the tools you need in this book. There is nothing like having a personal coach to escort you into the reality of your dreams. The Ministry of Branding will directly coach you through every step of the branding process.
Author:
Publisher: Alex Greyling
ISBN: 0620443103
Category :
Languages : en
Pages : 321
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Book Description
Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1610580680
Category : Design
Languages : en
Pages : 209
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Book Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Author: Ruth Redding Brand
Publisher:
ISBN: 9780828019170
Category : Religion
Languages : en
Pages :
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Book Description
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1631597086
Category : Design
Languages : en
Pages : 235
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Book Description
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Author: Carolyn Chandler
Publisher: Pearson Education
ISBN: 0321934040
Category : Computers
Languages : en
Pages : 168
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Book Description
Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.
Author: Argyro Elisavet Manoli
Publisher: Routledge
ISBN: 1000610268
Category : Sports & Recreation
Languages : en
Pages : 159
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Book Description
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
