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Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429655452
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429655452
Category : Business & Economics
Languages : en
Pages : 312
Get Book
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429657897
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Heidi McLaughlin
Publisher: VMI Fiction
ISBN: 9781933204406
Category : Christian women
Languages : en
Pages : 0
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Book Description
Every woman yearns to be beautiful both inside and out and yet we can't seem to find the magic formula. So many solutions are available at our fingers tips, yet our souls seem emptier than ever. From the day we come into this world, our need for love and affirmation is so great that we instinctively manipulate people to love us and rescue us from our pain. Despite the unparalleled opportunities for freedom, happiness and fulfillment available to women, many continue to stay mired in depression, anger and hopelessness. To protect our heart, we have learned to lock away our natural God-given beauty by pretending to be the person the world would approve of. Sadly, we have lost our magnificent true self along the way. God created us in His image, and the essence of God is beauty; therefore, you and I are beautiful. It is already there; we just need to allow the touch of God to reveal it to us and unleash it.
Author: Jami Alden
Publisher: Kensington Publishing Corp.
ISBN: 0758252757
Category : Fiction
Languages : en
Pages : 589
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Book Description
Danny Taggart is the biggest badass of all the Gemini Men. And there's only one thing a woman can do with a man this hot, hard, and ready for action. . .. He's the oldest of the three Taggart brothers. And the boldest. Tall, dark and rippling with muscle, Danny Taggart takes no prisoners. But when his latest case puts him up close and personal with the woman who once left him raw and aching, he's shell-shocked. Caroline Medford is still hotter than hell. But she's also got her pretty grip on the truths that have shaped him into the soul-ravaged warrior he is today. Burned once, Danny's plan is to satisfy his craving for Caroline and walk away. Yet once he has her warm and willing beneath him, he can't get deep enough--or close enough. Not even when danger threatens to destroy everything he's ever fought for. Including the only woman he's ever loved. . . "Alden's first in the Gemini Men series starts off with a sizzle. . .exciting and suspenseful." --Romantic Times on Caught, four star review "I love her books!" --Shannon McKenna
Author: Paul Duncum
Publisher: Bloomsbury Publishing
ISBN: 1350193429
Category : Art
Languages : en
Pages : 249
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Book Description
Today's many popular aesthetic pleasures have a very long history. Paul Duncum considers the historical critical discourses, and socio-political issues raised by aesthetic pleasures in fifteen thematic chapters. Using illustrative examples from the past, present, and across cultures, he challenges the idea of any decline of cultural standards and argues that no grounds exist for cultural pessimism. Refusing to condemn popular culture on the basis of taste, he reserves critique for the socio-political ideologies aesthetics invariably serve. Art history, film, cultural studies, and philosophical aesthetics are each employed to show that the sensory/emotional lures of today's popular culture are mostly identical to those of premodern fine art. They include the violent, the horrific, the sentimental, the exotic, the erotic, and the humorous. Some of these pleasures derive from our evolutionary biology; they are all an important part of what it means to be human, and central to understanding contemporary society. Examples are wide-ranging, including British seaside postcards, Disney films, Nazi propaganda, burlesque, modern advertising, as well as many exemplars of fine art. The book reveals fresh insights for all those studying visual culture, art history, aesthetics, media studies, and media and art education.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749461829
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author: Natalie Setareh
Publisher:
ISBN: 9781733271806
Category : Health & Fitness
Languages : en
Pages : 114
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Book Description
You DESERVE to know how to wear makeup. Period. This 60+ page manual contains everything you need to know to become your own makeup artist.That doesn't mean you have to wear makeup everyday. You don't even have to wear a lot of makeup when you choose to. However, knowing how to wear makeup for those special occasions of your life is such an important skillset. Profit-driven beauty brands, influencers, YouTube celebrities, and, well, you get the idea have stepped in and taken over -- not anymore!
Author: Simon Sarris
Publisher: Pearson Education
ISBN: 0672336278
Category : Computers
Languages : en
Pages : 432
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Book Description
HTML5 Unleashed is the authoritative guide that covers the key web components driving the future of the Web. Students will learn to harness the power of HTML5 to create web apps and solutions that deliver state-of-the-art media content and interactivity with new Audio, Video, and Canvas elements. Comprehensive and up-to-date, HTML5 Unleashed is organized as an accessible guide of tutorials and practical references. Because HTML5 covers a far-reaching set of standards, each chapter in HTML5 Unleashed is written to stand on its own. Whether you choose to skip around or teach it cover to cover, full-color syntax and figures in HTML5 Unleashed ensure that students do not need to be next to a computer to learn the most important concepts of the modern Web.
Author: Frances Frei
Publisher: Harvard Business Press
ISBN: 1633697053
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.
Author: Amy McCulloch
Publisher: Sourcebooks, Inc.
ISBN: 1492683787
Category : Juvenile Fiction
Languages : en
Pages : 352
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Book Description
The Golden Compass for the digital age in this action-packed sequel to Jinxed. When Lacey Chu wakes up in a hospital room with no memory of how she got there, she knows something went really wrong. And with her cat baku, Jinx, missing in action and MONCHA, the company behind the invention of the robot pet, threatening her family, she isn't sure who to turn to for answers. When Lacey is expelled and her mom starts acting strangely after the latest update from MONCHA, Lacey and her friends work together to get to the bottom of it and discover a sinister plot at the heart of the corporation. Lacey must use all her skills if she has a chance of stopping MONCHA from carrying out their plans. But can she take on the biggest tech company in North America armed with only a level 1 robot beetle and her friends at her side? Praise for Jinxed: "[A] vividly imagined Toronto-set middle grade series opener intertwines smartphone technology with the hallmarks of classic science fiction via a fun, insightful narrative and bright voice...With a sharp eye toward the rising awareness of device addiction and a keen sense of wonder, McCulloch's tale is a feast for the imagination that celebrates women in STEM fields."—Publishers Weekly (STARRED REVIEW) "McCulloch effectively strikes a balance between worldbuilding and action...A solid series starter for tinkerers and adventurers alike."—Kirkus Reviews "A little bit Golden Compass, a little bit Hunger Games, and all adventure!"—New York Times bestselling author Amie Kaufman
