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Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655363484
Category : Electronic books
Languages : en
Pages : 0
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Book Description
Brand architecture Third Edition.
Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655363484
Category : Electronic books
Languages : en
Pages : 0
Get Book Here
Book Description
Brand architecture Third Edition.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655313489
Category :
Languages : en
Pages : 208
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Book Description
How will you measure your Brand architecture effectiveness? What are the short and long-term Brand architecture goals? How do we maintain Brand architecture's Integrity? How do you assess your Brand architecture workforce capability and capacity needs, including skills, competencies, and staffing levels? What management system can we use to leverage the Brand architecture experience, ideas, and concerns of the people closest to the work to be done? This instant Brand architecture self-assessment will make you the reliable Brand architecture domain auditor by revealing just what you need to know to be fluent and ready for any Brand architecture challenge. How do I reduce the effort in the Brand architecture work to be done to get problems solved? How can I ensure that plans of action include every Brand architecture task and that every Brand architecture outcome is in place? How will I save time investigating strategic and tactical options and ensuring Brand architecture costs are low? How can I deliver tailored Brand architecture advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Brand architecture essentials are covered, from every angle: the Brand architecture self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Brand architecture outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Brand architecture practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Brand architecture are maximized with professional results. Your purchase includes access details to the Brand architecture self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author: Jason Gregory
Publisher: CRC Press
ISBN: 1351974289
Category : Computers
Languages : en
Pages : 1240
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Book Description
In this new and improved third edition of the highly popular Game Engine Architecture, Jason Gregory draws on his nearly two decades of experience at Midway, Electronic Arts and Naughty Dog to present both the theory and practice of game engine software development. In this book, the broad range of technologies and techniques used by AAA game studios are each explained in detail, and their roles within a real industrial-strength game engine are illustrated. New to the Third Edition This third edition offers the same comprehensive coverage of game engine architecture provided by previous editions, along with updated coverage of: computer and CPU hardware and memory caches, compiler optimizations, C++ language standardization, the IEEE-754 floating-point representation, 2D user interfaces, plus an entirely new chapter on hardware parallelism and concurrent programming. This book is intended to serve as an introductory text, but it also offers the experienced game programmer a useful perspective on aspects of game development technology with which they may not have deep experience. As always, copious references and citations are provided in this edition, making it an excellent jumping off point for those who wish to dig deeper into any particular aspect of the game development process. Key Features Covers both the theory and practice of game engine software development Examples are grounded in specific technologies, but discussion extends beyond any particular engine or API. Includes all mathematical background needed. Comprehensive text for beginners and also has content for senior engineers.
Author: Paul Temporal
Publisher: Harriman House Limited
ISBN: 0857195905
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Author: Alexander Chernev
Publisher:
ISBN: 9781936572632
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.
Author: Stewart Brand
Publisher: Penguin
ISBN: 1101562641
Category : Architecture
Languages : en
Pages : 648
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Book Description
A captivating exploration of the ever-evolving world of architecture and the untold stories buildings tell. When a building is finished being built, that isn’t the end of its story. More than any other human artifacts, buildings improve with time—if they’re allowed to. Buildings adapt by being constantly refined and reshaped by their occupants, and in that way, architects can become artists of time rather than simply artists of space. From the connected farmhouses of New England to I.M. Pei’s Media Lab, from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. Discover how structures become living organisms, shaped by the people who inhabit them, and learn how architects can harness the power of time to create enduring works of art through the interconnected worlds of design, function, and human ingenuity.
Author: Jason Gregory
Publisher: CRC Press
ISBN: 135160564X
Category : Computers
Languages : en
Pages : 1042
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Book Description
Hailed as a "must-have textbook" (CHOICE, January 2010), the first edition of Game Engine Architecture provided readers with a complete guide to the theory and practice of game engine software development. Updating the content to match today’s landscape of game engine architecture, this second edition continues to thoroughly cover the major components that make up a typical commercial game engine. New to the Second Edition Information on new topics, including the latest variant of the C++ programming language, C++11, and the architecture of the eighth generation of gaming consoles, the Xbox One and PlayStation 4 New chapter on audio technology covering the fundamentals of the physics, mathematics, and technology that go into creating an AAA game audio engine Updated sections on multicore programming, pipelined CPU architecture and optimization, localization, pseudovectors and Grassman algebra, dual quaternions, SIMD vector math, memory alignment, and anti-aliasing Insight into the making of Naughty Dog’s latest hit, The Last of Us The book presents the theory underlying various subsystems that comprise a commercial game engine as well as the data structures, algorithms, and software interfaces that are typically used to implement them. It primarily focuses on the engine itself, including a host of low-level foundation systems, the rendering engine, the collision system, the physics simulation, character animation, and audio. An in-depth discussion on the "gameplay foundation layer" delves into the game’s object model, world editor, event system, and scripting system. The text also touches on some aspects of gameplay programming, including player mechanics, cameras, and AI. An awareness-building tool and a jumping-off point for further learning, Game Engine Architecture, Second Edition gives readers a solid understanding of both the theory and common practices employed within each of the engineering disciplines covered. The book will help readers on their journey through this fascinating and multifaceted field.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Scott A. Bernard
Publisher: AuthorHouse
ISBN: 1477258019
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
An Introduction to Enterprise Architecture is the culmination of several decades of experience that I have gained through work initially as an information technology manager and then as a consultant to executives in the public and private sectors. I wrote this book for three major reasons: (1) to help move business and technology planning from a systems and process-level view to a more strategy-driven enterprise-level view, (2) to promote and explain the emerging profession of EA, and (3) to provide the first textbook on the subject of EA, which is suitable for graduate and undergraduate levels of study. To date, other books on EA have been practitioner books not specifically oriented toward a student who may be learning the subject with little to no previous exposure. Therefore, this book contains references to related academic research and industry best practices, as well as my own observations about potential future practices and the direction of this emerging profession.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
