Author: Thomas W. Holland
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 196
Book Description
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. Most American children watched the mailbox carefully for those wondrous old catalogs. They were chock full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to boys have been reproduced in Boys' Toys, an exciting new book containing authorized reproductions of the very best boy-toy pages from 1950 through 1969. Boys' Toys and its companion book Girls' Toys are two in a series of Sears catalog re-issues covering the spectrum of toys, dolls and other popular collectibles of the Fifties and Sixties. This 8 fi x 11 softcover book's 192 pages illustrate hundreds of now-collectible toys. All the best are represented: Lionel trains, Marx playsets, Remco's "Toys for Boys" G.I. Joe, Matchbox cars, Tonka trucks... all the way to Sixties space-age robots, rockets, and flying saucers! Included too, is a year-by-year commentary on the toys, their manufacturers and historical relevance. So put on your Davy Crockett coonskin cap and settle in for hours of fond childhood memories. Boys' Toys is fun reading for anyone... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds of photographs and illustrations with accompanying commentary -- A "must have"reference volume for all toy, antique and memorabilia enthusiasts
Boys' Toys of the Fifties and Sixties
Author: Thomas W. Holland
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 196
Book Description
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. Most American children watched the mailbox carefully for those wondrous old catalogs. They were chock full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to boys have been reproduced in Boys' Toys, an exciting new book containing authorized reproductions of the very best boy-toy pages from 1950 through 1969. Boys' Toys and its companion book Girls' Toys are two in a series of Sears catalog re-issues covering the spectrum of toys, dolls and other popular collectibles of the Fifties and Sixties. This 8 fi x 11 softcover book's 192 pages illustrate hundreds of now-collectible toys. All the best are represented: Lionel trains, Marx playsets, Remco's "Toys for Boys" G.I. Joe, Matchbox cars, Tonka trucks... all the way to Sixties space-age robots, rockets, and flying saucers! Included too, is a year-by-year commentary on the toys, their manufacturers and historical relevance. So put on your Davy Crockett coonskin cap and settle in for hours of fond childhood memories. Boys' Toys is fun reading for anyone... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds of photographs and illustrations with accompanying commentary -- A "must have"reference volume for all toy, antique and memorabilia enthusiasts
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 196
Book Description
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. Most American children watched the mailbox carefully for those wondrous old catalogs. They were chock full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to boys have been reproduced in Boys' Toys, an exciting new book containing authorized reproductions of the very best boy-toy pages from 1950 through 1969. Boys' Toys and its companion book Girls' Toys are two in a series of Sears catalog re-issues covering the spectrum of toys, dolls and other popular collectibles of the Fifties and Sixties. This 8 fi x 11 softcover book's 192 pages illustrate hundreds of now-collectible toys. All the best are represented: Lionel trains, Marx playsets, Remco's "Toys for Boys" G.I. Joe, Matchbox cars, Tonka trucks... all the way to Sixties space-age robots, rockets, and flying saucers! Included too, is a year-by-year commentary on the toys, their manufacturers and historical relevance. So put on your Davy Crockett coonskin cap and settle in for hours of fond childhood memories. Boys' Toys is fun reading for anyone... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds of photographs and illustrations with accompanying commentary -- A "must have"reference volume for all toy, antique and memorabilia enthusiasts
Girls' Toys of the Fifties and Sixties
Author: Thomas W. Holland
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 196
Book Description
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. American children watched the mailbox carefully for those wondrous old catalogs. They were full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to girls have been reproduced in Girls' Toys, a new book containing authorized reproductions of the best girl-toy pages from 1950 through 1969. Girls' Toys and its companion book Boys' Toys are two in a series of Sears catalog re-issues. This 8 1/2 x 11" softcover book's 192 pages illustrate hundreds of now-collectible toys and dolls: Barbi and Ken, Shirley Temple, Lucy and Desi's Little Ricky, Betsy Wetsy and Troy Tears dolls, dollhouses and accessories, kid-sized kitchens, tea sets, dress-up outfits, bicycles, games and movie-TV-themed toys from Mary Poppins to the Flintstones. Included is a commentary on the toys, their manufacturers and historical relevance. Particular attention is paid to the manner in which young girls' toys were marketed, often perceived as negative messages in these enlightened times. Put on your Dale Evans Cowgirl Hat and settle in for hours of fond childhood memories. Girls' Toys is fun reading for anybody... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds ofphotographs and illustrations with accompanying commentary -- A "must have" reference volume for all toy, antique and memorabilia enthusiasts
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 196
Book Description
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. American children watched the mailbox carefully for those wondrous old catalogs. They were full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to girls have been reproduced in Girls' Toys, a new book containing authorized reproductions of the best girl-toy pages from 1950 through 1969. Girls' Toys and its companion book Boys' Toys are two in a series of Sears catalog re-issues. This 8 1/2 x 11" softcover book's 192 pages illustrate hundreds of now-collectible toys and dolls: Barbi and Ken, Shirley Temple, Lucy and Desi's Little Ricky, Betsy Wetsy and Troy Tears dolls, dollhouses and accessories, kid-sized kitchens, tea sets, dress-up outfits, bicycles, games and movie-TV-themed toys from Mary Poppins to the Flintstones. Included is a commentary on the toys, their manufacturers and historical relevance. Particular attention is paid to the manner in which young girls' toys were marketed, often perceived as negative messages in these enlightened times. Put on your Dale Evans Cowgirl Hat and settle in for hours of fond childhood memories. Girls' Toys is fun reading for anybody... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds ofphotographs and illustrations with accompanying commentary -- A "must have" reference volume for all toy, antique and memorabilia enthusiasts
Toys of the 50s, 60s and 70s
Author: Kate Roberts
Publisher: Minnesota Historical Society Press
ISBN: 0873519418
Category : Antiques & Collectibles
Languages : en
Pages : 360
Book Description
"Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life"--
Publisher: Minnesota Historical Society Press
ISBN: 0873519418
Category : Antiques & Collectibles
Languages : en
Pages : 360
Book Description
"Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life"--
Catalog
Author: Robin Cherry
Publisher: Princeton Architectural Press
ISBN: 9781568987392
Category : Art
Languages : en
Pages : 274
Book Description
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
Publisher: Princeton Architectural Press
ISBN: 9781568987392
Category : Art
Languages : en
Pages : 274
Book Description
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
MY COLLECTION MAYBE YOURS! WHY WE MUST HAVE IT ALL
Author: Terry Wayne Brownlee
Publisher: Xlibris Corporation
ISBN: 1796033537
Category : Photography
Languages : en
Pages : 55
Book Description
What Do You Collect? That depends on what demographic you belong to. If you grew up in the 1960s and 1970s, you are either a Trekkie or a Star Wars fan. Or maybe you’re more into Marvel or DC Universe. Either way, you know you were hooked into reliving the adventure. For me, I was there in the beginning as a baby boomer with all that was on TV, music, and movies. It was all a good place to bring you back to all the thrill of your heroes and how one day you, too, can ride off into the sunset. For me, I did one better. I got to act out a role just like my hero and do the very things they did. With what you collect, you buy movies, music, toys, and anything connected with these treasured moments. I am very sure what I collect is what people stored in their closets. So sad, I thought, they should be sure what they collect to their friends and to the world. For what your collect and are attracted to is part of a million—no, trillion—dollar industry that grabs your attraction. Here it begins—my search on how we as baby boomers and generations beyond get caught up once in a never-ending spend cycle that must be met, as each decade unfolds, as each generation get sucked into being duped and persuaded. This would be the beginning of your spending habits. You are very much targeted. Many do not care! I, too, get caught up in this friendship. Difference is, I care and dare to ask why. Why do we need to collect so much? So says I, your friendly neighborhood self-appointed baby boomer consumer advocate.
Publisher: Xlibris Corporation
ISBN: 1796033537
Category : Photography
Languages : en
Pages : 55
Book Description
What Do You Collect? That depends on what demographic you belong to. If you grew up in the 1960s and 1970s, you are either a Trekkie or a Star Wars fan. Or maybe you’re more into Marvel or DC Universe. Either way, you know you were hooked into reliving the adventure. For me, I was there in the beginning as a baby boomer with all that was on TV, music, and movies. It was all a good place to bring you back to all the thrill of your heroes and how one day you, too, can ride off into the sunset. For me, I did one better. I got to act out a role just like my hero and do the very things they did. With what you collect, you buy movies, music, toys, and anything connected with these treasured moments. I am very sure what I collect is what people stored in their closets. So sad, I thought, they should be sure what they collect to their friends and to the world. For what your collect and are attracted to is part of a million—no, trillion—dollar industry that grabs your attraction. Here it begins—my search on how we as baby boomers and generations beyond get caught up once in a never-ending spend cycle that must be met, as each decade unfolds, as each generation get sucked into being duped and persuaded. This would be the beginning of your spending habits. You are very much targeted. Many do not care! I, too, get caught up in this friendship. Difference is, I care and dare to ask why. Why do we need to collect so much? So says I, your friendly neighborhood self-appointed baby boomer consumer advocate.
More Boys' Toys of the Fifties and Sixties (Wards)
Author: Thomas W. Holland
Publisher: Windmill Press
ISBN: 9781887790055
Category : Antiques & Collectibles
Languages : en
Pages : 192
Book Description
Hundreds of now-collectible toys such as Lionel and American Flyer trains, Marx play sets, Remco's "Toy's for Boys", G.I. Joe, Matchbox cars, Tonka Trucks, and even space-age robots, rockets, and flying saucers are presented for the sentimental toy fan. Also included is a year-by-year commentary on the toys, their manufacturers, and historical relevance. Male or female, toy fans or nostalgia buffs, this is an invaluable source for hours of fond childhood memories.
Publisher: Windmill Press
ISBN: 9781887790055
Category : Antiques & Collectibles
Languages : en
Pages : 192
Book Description
Hundreds of now-collectible toys such as Lionel and American Flyer trains, Marx play sets, Remco's "Toy's for Boys", G.I. Joe, Matchbox cars, Tonka Trucks, and even space-age robots, rockets, and flying saucers are presented for the sentimental toy fan. Also included is a year-by-year commentary on the toys, their manufacturers, and historical relevance. Male or female, toy fans or nostalgia buffs, this is an invaluable source for hours of fond childhood memories.
Masterminds and Wingmen
Author: Rosalind Wiseman
Publisher: Harmony
ISBN: 0307986683
Category : Family & Relationships
Languages : en
Pages : 386
Book Description
A landmark book that reveals the way boys think and that shows parents, educators and coaches how to reach out and help boys overcome their most common and difficult challenges -- by the bestselling author who changed our conception of adolescent girls. Do you constantly struggle to pull information from your son, student, or athlete, only to encounter mumbling or evasive assurances such as “It’s nothing” or “I’m good?” Do you sense that the boy you care about is being bullied, but that he’ll do anything to avoid your “help?” Have you repeatedly reminded him that schoolwork and chores come before video games only to spy him reaching for the controller as soon as you leave the room? Have you watched with frustration as your boy flounders with girls? Welcome to Boy World. It’s a place where asking for help or showing emotional pain often feels impossible. Where sports and video games can mean everything, but working hard in school frequently earns ridicule from “the guys” even as they ask to copy assignments. Where “masterminds” dominate and friends ruthlessly insult each other but can never object when someone steps over the line. Where hiding problems from adults is the ironclad rule because their involvement only makes situations worse. Boy world is governed by social hierarchies and a powerful set of unwritten rules that have huge implications for your boy’s relationships, his interactions with you, and the man he’ll become. If you want what’s best for him, you need to know what these rules are and how to work with them effectively. What you’ll find in Masterminds and Wingmen is critically important for every parent – or anyone who cares about boys – to know. Collaborating with a large team of middle- and high-school-age editors, Rosalind Wiseman has created an unprecedented guide to the life your boy is actually experiencing – his on-the-ground reality. Not only does Wiseman challenge you to examine your assumptions, she offers innovative coping strategies aimed at helping your boy develop a positive, authentic, and strong sense of self.
Publisher: Harmony
ISBN: 0307986683
Category : Family & Relationships
Languages : en
Pages : 386
Book Description
A landmark book that reveals the way boys think and that shows parents, educators and coaches how to reach out and help boys overcome their most common and difficult challenges -- by the bestselling author who changed our conception of adolescent girls. Do you constantly struggle to pull information from your son, student, or athlete, only to encounter mumbling or evasive assurances such as “It’s nothing” or “I’m good?” Do you sense that the boy you care about is being bullied, but that he’ll do anything to avoid your “help?” Have you repeatedly reminded him that schoolwork and chores come before video games only to spy him reaching for the controller as soon as you leave the room? Have you watched with frustration as your boy flounders with girls? Welcome to Boy World. It’s a place where asking for help or showing emotional pain often feels impossible. Where sports and video games can mean everything, but working hard in school frequently earns ridicule from “the guys” even as they ask to copy assignments. Where “masterminds” dominate and friends ruthlessly insult each other but can never object when someone steps over the line. Where hiding problems from adults is the ironclad rule because their involvement only makes situations worse. Boy world is governed by social hierarchies and a powerful set of unwritten rules that have huge implications for your boy’s relationships, his interactions with you, and the man he’ll become. If you want what’s best for him, you need to know what these rules are and how to work with them effectively. What you’ll find in Masterminds and Wingmen is critically important for every parent – or anyone who cares about boys – to know. Collaborating with a large team of middle- and high-school-age editors, Rosalind Wiseman has created an unprecedented guide to the life your boy is actually experiencing – his on-the-ground reality. Not only does Wiseman challenge you to examine your assumptions, she offers innovative coping strategies aimed at helping your boy develop a positive, authentic, and strong sense of self.
1950s “Rocketman” TV Series and Their Fans
Author: C. Miller
Publisher: Springer
ISBN: 0230377327
Category : Performing Arts
Languages : en
Pages : 479
Book Description
The fourteen essays featured here focus on series such as Space Patrol, Tom Corbett, and Captain Z-Ro, exploring their roles in the day-to-day lives of their fans through topics such as mentoring, promotion of the real-world space program, merchandising, gender issues, and ranger clubs - all the while promoting the fledgling medium of television.
Publisher: Springer
ISBN: 0230377327
Category : Performing Arts
Languages : en
Pages : 479
Book Description
The fourteen essays featured here focus on series such as Space Patrol, Tom Corbett, and Captain Z-Ro, exploring their roles in the day-to-day lives of their fans through topics such as mentoring, promotion of the real-world space program, merchandising, gender issues, and ranger clubs - all the while promoting the fledgling medium of television.
Boys and Toys
Author: Douglas Brode
Publisher: Citadel Press
ISBN: 9780806523811
Category : Performing Arts
Languages : en
Pages : 340
Book Description
Loaded with stills that give a sweeping presentation of what guys like, this is the perfect book for downtime, college campus, the bar, late-night poker games, pizza parties or the chronically dateless. Here are all the top film picks, along with a brief description of each and how they are rated. Performers such as Willis, Segal, Cruise, Ford, Schwarzenegger, Washington, Stallone, Connery, Brando, Wayne, Clooney, Eastwood, Gibson, Bronson, Nicholson and McQueen are featured in this comprehensive list of every type of action-adventure movie.
Publisher: Citadel Press
ISBN: 9780806523811
Category : Performing Arts
Languages : en
Pages : 340
Book Description
Loaded with stills that give a sweeping presentation of what guys like, this is the perfect book for downtime, college campus, the bar, late-night poker games, pizza parties or the chronically dateless. Here are all the top film picks, along with a brief description of each and how they are rated. Performers such as Willis, Segal, Cruise, Ford, Schwarzenegger, Washington, Stallone, Connery, Brando, Wayne, Clooney, Eastwood, Gibson, Bronson, Nicholson and McQueen are featured in this comprehensive list of every type of action-adventure movie.
Designing the Creative Child
Author: Amy F. Ogata
Publisher: U of Minnesota Press
ISBN: 145293925X
Category : History
Languages : en
Pages : 526
Book Description
The postwar American stereotypes of suburban sameness, traditional gender roles, and educational conservatism have masked an alternate self-image tailor-made for the Cold War. The creative child, an idealized future citizen, was the darling of baby boom parents, psychologists, marketers, and designers who saw in the next generation promise that appeared to answer the most pressing worries of the age. Designing the Creative Child reveals how a postwar cult of childhood creativity developed and continues to this day. Exploring how the idea of children as imaginative and naturally creative was constructed, disseminated, and consumed in the United States after World War II, Amy F. Ogata argues that educational toys, playgrounds, small middle-class houses, new schools, and children’s museums were designed to cultivate imagination in a growing cohort of baby boom children. Enthusiasm for encouraging creativity in children countered Cold War fears of failing competitiveness and the postwar critique of social conformity, making creativity an emblem of national revitalization. Ogata describes how a historically rooted belief in children’s capacity for independent thinking was transformed from an elite concern of the interwar years to a fully consumable and aspirational ideal that persists today. From building blocks to Gumby, playhouses to Playskool trains, Creative Playthings to the Eames House of Cards, Crayola fingerpaint to children’s museums, material goods and spaces shaped a popular understanding of creativity, and Designing the Creative Child demonstrates how this notion has been woven into the fabric of American culture.
Publisher: U of Minnesota Press
ISBN: 145293925X
Category : History
Languages : en
Pages : 526
Book Description
The postwar American stereotypes of suburban sameness, traditional gender roles, and educational conservatism have masked an alternate self-image tailor-made for the Cold War. The creative child, an idealized future citizen, was the darling of baby boom parents, psychologists, marketers, and designers who saw in the next generation promise that appeared to answer the most pressing worries of the age. Designing the Creative Child reveals how a postwar cult of childhood creativity developed and continues to this day. Exploring how the idea of children as imaginative and naturally creative was constructed, disseminated, and consumed in the United States after World War II, Amy F. Ogata argues that educational toys, playgrounds, small middle-class houses, new schools, and children’s museums were designed to cultivate imagination in a growing cohort of baby boom children. Enthusiasm for encouraging creativity in children countered Cold War fears of failing competitiveness and the postwar critique of social conformity, making creativity an emblem of national revitalization. Ogata describes how a historically rooted belief in children’s capacity for independent thinking was transformed from an elite concern of the interwar years to a fully consumable and aspirational ideal that persists today. From building blocks to Gumby, playhouses to Playskool trains, Creative Playthings to the Eames House of Cards, Crayola fingerpaint to children’s museums, material goods and spaces shaped a popular understanding of creativity, and Designing the Creative Child demonstrates how this notion has been woven into the fabric of American culture.