Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time PDF Download
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Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071811176
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071811176
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer
Author: Don Rauf
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172943
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
As businesses are realizing the just how important social media is as a marketing tool, the need for young, innovative social media managers increases. This insightful and authoritative text shows young people how to develop a career in the nascent world of social media. Interviews and quotes with industry professionals and leaders show young people how to build their social media resumes and discover their own interests and talents within the field. Covering topics such as social media 101, how to build your resume, and how to act in an interview are all key to landing the job.
Author: Susan Meyer
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477776478
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071802207
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Author: Susan Henneberg
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172668
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
This guide gives an introduction to the Tumblr platform with its unique and dynamic structure, as well as an overview of its etiquette and usage tips. A particularly inclusive, diverse social media platform with an extremely active user base, Tumblr takes blogging beyond text posts to engage with video, GIFS, photos, and animations that are passed from user to user. While progressing through the twenty activities in this guide, readers will learn the basics of usage and the community, as well as safety tips. Activities include creating a personal blog and leveraging social media skills on behalf of an employer or a cause the reader is passionate about.
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071791108
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author: Mike Steib
Publisher: Penguin
ISBN: 1101993197
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same title The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions: - What do you want your impact to be? - What are the potential pathways that move you towards your purpose? - How can you hold yourself accountable for your goals? Award-winning CEO of XO Group and sought-after speaker, Michael Steib, draws on his own diverse work experience and career highlights as well as powerful anecdotes from other successful business leaders to offer expert guidance, field-tested advice, and interactive exercises that will help you answer these three key questions, envision a goal and then craft and execute a plan to achieve it. For young professionals, entrepreneurs, and creatives seeking more purpose and meaning in their work and lives, The Career Manifesto is the essential way to build--and follow through on--an effective plan to excel at whatever job, project or career goal you put your mind to.
Author: Mark W. Schaefer
Publisher: Mark W. Schaefer
ISBN: 9780692062067
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.
