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Boomer Marketing

Boomer Marketing PDF Author: Ian Chaston
Publisher: Routledge
ISBN: 1134010052
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.