Author: Lois Creamer
Publisher:
ISBN: 9780999149195
Category :
Languages : en
Pages : 160
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Book Description
This book is about the business of speaking. Specifically, it's for those who are paid (or want to be!) to deliver their message. You'll find what you need to jump start a business as well as how to take an already successful speaking business to the next level. You may have the most interesting and important message in the world but it will go unheard if you don't have a platform. This book illustrates not only how to get the platform, but how to be well paid for your work. Some key takeaways include how to:-Develop a powerful positioning statement that describes you by concept and outcome-Identify target markets and discover who makes the decision to hire you-Leverage social media to find prospects and attract followers-Utilize additional revenue streams to compliment your speaking income
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071800484
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
Author: Lois Creamer
Publisher:
ISBN: 9781092510783
Category :
Languages : en
Pages : 200
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Book Description
Speakers who author books have a venue to sell books, build their tribes, and create more visibility for their platforms. Authors who speak have added credibility and visibility with their books, having quite literally "written the book on it." Speaker Authors can uniquely create a broader platform that expedites and amplifies their message to the marketplace, building on their "authority" in compelling ways.Lois Creamer and Cathy Fyock have teamed to help you become a Speaker Author and ramp-up your impact to build your business. Whether you are a coach, consultant, or other expert who benefits by positioning your intellectual property, you will benefit from this idea-packed book.
Author: C. Feiman MBA
Publisher: Build It Backwards
ISBN: 9780981977379
Category :
Languages : en
Pages : 310
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Book Description
Someone had to write it...and that's why we did. THE Book on . . . Business from A to Z; The 260 Most Important Answers You Need to Know is the result of trying to constantly answer clients' questions across a vast range of business topics. After frequent discussions about some of our most challenging engagements, the coauthors realized that we had one thing in common: Clients who were regularly asking questions about many areas beyond our individual areas of expertise. We did our individual best to answer them and/or put the clients in touch with other experts who could. However, we wanted to be able to go beyond this and to provide an ongoing resource for those questions that arise when we are not in front of our clients. We wanted to make a lasting resource for our past, present and future clients. The result is THE Book on . . . Business from A to Z; The 260 Most Important Answers You Need to Know. This book covers 26 of the most important business topics in the world today. Although each chapter is worthy of a complete book of its own, we have condensed each down to the 10 most frequently asked questions and their answers.
Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category :
Languages : en
Pages : 1336
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Book Description
Author:
Publisher:
ISBN:
Category : Boots
Languages : en
Pages : 1212
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Book Description
Author: Daniel Cooke
Publisher: AuthorHouse
ISBN: 1477230793
Category : Reference
Languages : en
Pages : 142
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Book Description
Whether you are thinking about publishing your own book, or your book is already in print, this practical step-by-step guide tells you how to lead a successful marketing campaign to raise your profile as a published author and sell more copies of your book. Every author wants to do his or her part to help their book reach its intended market. This book gives you the knowledge to do so. The marketing activities explained in this book are set out in sequential order from pre-publication through to post-publication over a three-year period. This book tells you everything you need to know to make your book the commercial success that it deserves.
Author: Dale Millar
Publisher: Wheatmark, Inc.
ISBN: 1627870784
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Successful salespeople have a lot in common with great soldiers. They're courageous, they're full of initiative and self-belief, and they possess a refuse-to-lose attitude under intense pressure. While the people on your team don't need military experience to deliver stellar results, you can help them reach their highest potential by applying the principles of combat training to the sales environment. Combat Selling will teach you proven techniques such as: Offensive action. Continually create and build momentum to field opportunities, win new customers, and defeat your rivals. Concentrating resources. Position your teams among the most lucrative and qualified buyers. Competitive readiness. Give your teams the weapons they need to triumph in a tough marketplace. Unity of command. Make sure your command structure leaves no room for confusion, with individuals at all levels understanding who has authority over what. Economy of effort. Win battles intelligently by making the best use of the people you've got. Your leadership is critical to the success of your sales team. If you want to win more accounts and thrive in a global economy, Combat Selling will give you the tools you need for victory on the sales battlefield.
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 1284
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Book Description
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 111874876X
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
