Author: Association for Talent Development
Publisher: American Society for Training and Development
ISBN: 1957157321
Category : Business & Economics
Languages : en
Pages : 1007
Book Description
The Definitive Resource for the Talent Development Profession The TDBoK™ Guide: Talent Development Body of Knowledge, second edition, is a comprehensive collection of TD concepts, definitions, methodologies, and examples that lays the foundation and guiding principles for those who develop talent in the workplace. Created by the Association for Talent Development (ATD), this reference sets the gold standard for the learning and talent development profession. The first iteration of the TDBok was made available in 2020 through an ATD subscription product. ATD is delighted to present this updated and revised edition in book format. Grounded in and offering a deep dive of ATD’s Talent Development Capability Model, the TDBoK Guide goes beyond the core foundational aspects of training and development and supports the approach that—to be most effective—TD professionals need to develop personal and professional capabilities to impact organizational capability. Covering the TD field’s 23 key disciplines (or capability areas), the TDBoK Guide is divided into three sections that align with the Capability Model’s three domains-personal, professional, and organizational. This second edition—developed by ATD in partnership with industry expert Elaine Biech—includes comprehensive updates based on feedback from the field, more than 100 subject matter expert contributors, and curated perspectives from thousands of publications. For those preparing to obtain certifications offered by ATD—ATD CI’s certification programs, the Associate Professional in Talent Development (APTD), or the Certified Professional in Talent Development (CPTD)—the TDBoK Guide also serves as a helpful resource for exam preparation. ATD’s TDBoK Guide is the differentiator for the field—a resource that every TD professional needs to grow in their careers, today and in the future.
TDBoKTM Guide
Author: Association for Talent Development
Publisher: American Society for Training and Development
ISBN: 1957157321
Category : Business & Economics
Languages : en
Pages : 1007
Book Description
The Definitive Resource for the Talent Development Profession The TDBoK™ Guide: Talent Development Body of Knowledge, second edition, is a comprehensive collection of TD concepts, definitions, methodologies, and examples that lays the foundation and guiding principles for those who develop talent in the workplace. Created by the Association for Talent Development (ATD), this reference sets the gold standard for the learning and talent development profession. The first iteration of the TDBok was made available in 2020 through an ATD subscription product. ATD is delighted to present this updated and revised edition in book format. Grounded in and offering a deep dive of ATD’s Talent Development Capability Model, the TDBoK Guide goes beyond the core foundational aspects of training and development and supports the approach that—to be most effective—TD professionals need to develop personal and professional capabilities to impact organizational capability. Covering the TD field’s 23 key disciplines (or capability areas), the TDBoK Guide is divided into three sections that align with the Capability Model’s three domains-personal, professional, and organizational. This second edition—developed by ATD in partnership with industry expert Elaine Biech—includes comprehensive updates based on feedback from the field, more than 100 subject matter expert contributors, and curated perspectives from thousands of publications. For those preparing to obtain certifications offered by ATD—ATD CI’s certification programs, the Associate Professional in Talent Development (APTD), or the Certified Professional in Talent Development (CPTD)—the TDBoK Guide also serves as a helpful resource for exam preparation. ATD’s TDBoK Guide is the differentiator for the field—a resource that every TD professional needs to grow in their careers, today and in the future.
Publisher: American Society for Training and Development
ISBN: 1957157321
Category : Business & Economics
Languages : en
Pages : 1007
Book Description
The Definitive Resource for the Talent Development Profession The TDBoK™ Guide: Talent Development Body of Knowledge, second edition, is a comprehensive collection of TD concepts, definitions, methodologies, and examples that lays the foundation and guiding principles for those who develop talent in the workplace. Created by the Association for Talent Development (ATD), this reference sets the gold standard for the learning and talent development profession. The first iteration of the TDBok was made available in 2020 through an ATD subscription product. ATD is delighted to present this updated and revised edition in book format. Grounded in and offering a deep dive of ATD’s Talent Development Capability Model, the TDBoK Guide goes beyond the core foundational aspects of training and development and supports the approach that—to be most effective—TD professionals need to develop personal and professional capabilities to impact organizational capability. Covering the TD field’s 23 key disciplines (or capability areas), the TDBoK Guide is divided into three sections that align with the Capability Model’s three domains-personal, professional, and organizational. This second edition—developed by ATD in partnership with industry expert Elaine Biech—includes comprehensive updates based on feedback from the field, more than 100 subject matter expert contributors, and curated perspectives from thousands of publications. For those preparing to obtain certifications offered by ATD—ATD CI’s certification programs, the Associate Professional in Talent Development (APTD), or the Certified Professional in Talent Development (CPTD)—the TDBoK Guide also serves as a helpful resource for exam preparation. ATD’s TDBoK Guide is the differentiator for the field—a resource that every TD professional needs to grow in their careers, today and in the future.
Presentation Pointers
Author: Dianna Booher
Publisher: AudioInk
ISBN: 1935124056
Category : Business & Economics
Languages : en
Pages : 47
Book Description
Whether you're standing before a group of 2000 customers at an industry meeting, presenting your annual goals and budget in a small conference room before 7 colleagues, or in an elevator when your boss steps on at the 60th floor, turns to you, and says, "So how's the big project going?," you have the opportunity to convey confidence and credibility to your audience. Your "platform" in all these situations is both portable and powerful. Any of these speaking opportunities has the potential to create career momentum or mishap for you.In this eBook you will learn how to become confident in all areas of speaking to individuals or groups. You will learn to Accept nervousness as part of the process. Make your body language consistent with your message. Use vocal variety to increase your authority and credibility. Translate movement and energy into purpose. Involve your audience for greater impact. And much more.Presence may be difficult to define, but it is easy to spot. Most people know it when they see it. It is a manner of moving and interacting that commands attention and creates confidence in the speaker and increases credibility for the content."
Publisher: AudioInk
ISBN: 1935124056
Category : Business & Economics
Languages : en
Pages : 47
Book Description
Whether you're standing before a group of 2000 customers at an industry meeting, presenting your annual goals and budget in a small conference room before 7 colleagues, or in an elevator when your boss steps on at the 60th floor, turns to you, and says, "So how's the big project going?," you have the opportunity to convey confidence and credibility to your audience. Your "platform" in all these situations is both portable and powerful. Any of these speaking opportunities has the potential to create career momentum or mishap for you.In this eBook you will learn how to become confident in all areas of speaking to individuals or groups. You will learn to Accept nervousness as part of the process. Make your body language consistent with your message. Use vocal variety to increase your authority and credibility. Translate movement and energy into purpose. Involve your audience for greater impact. And much more.Presence may be difficult to define, but it is easy to spot. Most people know it when they see it. It is a manner of moving and interacting that commands attention and creates confidence in the speaker and increases credibility for the content."
Communicate With Confidence
Author: Dianna Booher
Publisher: McGraw-Hill. Reprinted by Booher Research Institute
ISBN: 1935124552
Category : Business & Economics
Languages : en
Pages : 575
Book Description
Do you need to sell a new idea to your boss? Handle a sticky problem with a colleague? Calm an irate customer? Good news! You'll never be at a loss for words after reading Communicate With Confidence! In this book, you’ll find 1,254 tips to improve your interpersonal and communication skills! You’ll learn how to: · Establish credibility and show concern · Master the art of small talk to connect with colleagues, customers, and friends · Transition from criticizing to coaching your employees and coworkers · Listen so you really hear what others say to you—their meaning, not just their words · Negotiate so that everybody feels like a winner · Give clear instructions · Give and receive usable feedback · Ask appropriate questions and answer questions appropriately to gain cooperation · Present ideas persuasively · Communicate clearly and productively across gender and cultural lin · Say “no” to opportunities and activities while leaving the relationship intact · Read body language accurately so that you don’t miss subtle messages · Speak up in meetings to get credit for your ideas and other contributions · Lead effective meetings so that your group achieves results rather than wastes time · Give advice that people really appreciate and use. · Solicit specific advice that’s usable without listening to people ramble off target. · Settle ongoing conflicts that reduce your overall stress This broad-ranging communication skills book will provide very specific tips, tactics, and examples to improve communication skills for the novice or seasoned communicator. Whether you’re hoping to improve communication skills at work or in your personal relationships, you’ll find techniques that truly work in your day-to-day activities and interactions. Masterful interpersonal communication skills make the huge difference in successful large organizations as well as in entrepreneurial ventures. Author, speaker, and coach Dianna Booher shares the same in-depth insights that she offers to her Fortune 500 clients during keynotes and workshops on communication. As founder and CEO of Booher Research, she’s an internationally recognized leadership communication and executive presence expert. As the author of 49 books, she has published with Penguin Random House/Perigee, HarperCollins, Warner, McGraw-Hill, and Thomas Nelson.
Publisher: McGraw-Hill. Reprinted by Booher Research Institute
ISBN: 1935124552
Category : Business & Economics
Languages : en
Pages : 575
Book Description
Do you need to sell a new idea to your boss? Handle a sticky problem with a colleague? Calm an irate customer? Good news! You'll never be at a loss for words after reading Communicate With Confidence! In this book, you’ll find 1,254 tips to improve your interpersonal and communication skills! You’ll learn how to: · Establish credibility and show concern · Master the art of small talk to connect with colleagues, customers, and friends · Transition from criticizing to coaching your employees and coworkers · Listen so you really hear what others say to you—their meaning, not just their words · Negotiate so that everybody feels like a winner · Give clear instructions · Give and receive usable feedback · Ask appropriate questions and answer questions appropriately to gain cooperation · Present ideas persuasively · Communicate clearly and productively across gender and cultural lin · Say “no” to opportunities and activities while leaving the relationship intact · Read body language accurately so that you don’t miss subtle messages · Speak up in meetings to get credit for your ideas and other contributions · Lead effective meetings so that your group achieves results rather than wastes time · Give advice that people really appreciate and use. · Solicit specific advice that’s usable without listening to people ramble off target. · Settle ongoing conflicts that reduce your overall stress This broad-ranging communication skills book will provide very specific tips, tactics, and examples to improve communication skills for the novice or seasoned communicator. Whether you’re hoping to improve communication skills at work or in your personal relationships, you’ll find techniques that truly work in your day-to-day activities and interactions. Masterful interpersonal communication skills make the huge difference in successful large organizations as well as in entrepreneurial ventures. Author, speaker, and coach Dianna Booher shares the same in-depth insights that she offers to her Fortune 500 clients during keynotes and workshops on communication. As founder and CEO of Booher Research, she’s an internationally recognized leadership communication and executive presence expert. As the author of 49 books, she has published with Penguin Random House/Perigee, HarperCollins, Warner, McGraw-Hill, and Thomas Nelson.
Dealing with Difficult Buyers
Author: Dianna Booher
Publisher: AudioInk
ISBN: 1935124145
Category : Business & Economics
Languages : en
Pages : 28
Book Description
All successful salespeople have to deal with them. It's part of doing business--handling the dreaded difficult buyer or blocker. To understand what makes them tick and to turn them around from foe to friend is essential if you want to earn a lucrative piece of the business they control. Dianna Booher has done it again with her in-depth insights on human behavior. She gives you the roadmap into the difficult buyer's mind so you navigate your way to a more successful sales outcome. Dianna is an internationally recognized executive communication and sales expert and author of 45 books, published in 26 countries, and in 20 foreign languages. Learn tips and tactics to deal with the staller, the helpless, whiner, the know-it-all, the tyrant, the incompetent, and a number of types you've encounter along the way. Don't let one negative gatekeeper stand in your way of serving all the rest of your customers.
Publisher: AudioInk
ISBN: 1935124145
Category : Business & Economics
Languages : en
Pages : 28
Book Description
All successful salespeople have to deal with them. It's part of doing business--handling the dreaded difficult buyer or blocker. To understand what makes them tick and to turn them around from foe to friend is essential if you want to earn a lucrative piece of the business they control. Dianna Booher has done it again with her in-depth insights on human behavior. She gives you the roadmap into the difficult buyer's mind so you navigate your way to a more successful sales outcome. Dianna is an internationally recognized executive communication and sales expert and author of 45 books, published in 26 countries, and in 20 foreign languages. Learn tips and tactics to deal with the staller, the helpless, whiner, the know-it-all, the tyrant, the incompetent, and a number of types you've encounter along the way. Don't let one negative gatekeeper stand in your way of serving all the rest of your customers.
Creating Personal Presence
Author: Dianna Booher
Publisher: Berrett-Koehler Publishers
ISBN: 1609940113
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Provides advice on mastering body language, emotions, manners, thoughts, and surroundings to project self-confidence to deliver clear and memorable messages.
Publisher: Berrett-Koehler Publishers
ISBN: 1609940113
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Provides advice on mastering body language, emotions, manners, thoughts, and surroundings to project self-confidence to deliver clear and memorable messages.
Listening Until You Really Hear
Author: Dianna Daniels Booher
Publisher: Booher Consultants
ISBN: 1935124404
Category : Business & Economics
Languages : en
Pages : 25
Book Description
Effective listening can mean the difference between passing or failing a test, making or losing a sale, getting or losing a job, motivating or discouraging a team, mending or destroying a relationship. In this 24-page ebook, you'll find 38 tips to help you Master the listening techniques that increase your impact when it's your turn to speak. Negotiate with power and influence as a result of effective listening. Stay informed, up to date, and out of trouble.
Publisher: Booher Consultants
ISBN: 1935124404
Category : Business & Economics
Languages : en
Pages : 25
Book Description
Effective listening can mean the difference between passing or failing a test, making or losing a sale, getting or losing a job, motivating or discouraging a team, mending or destroying a relationship. In this 24-page ebook, you'll find 38 tips to help you Master the listening techniques that increase your impact when it's your turn to speak. Negotiate with power and influence as a result of effective listening. Stay informed, up to date, and out of trouble.
Speak With Confidence!
Author: Dianna Booher
Publisher: McGraw-Hill. Reprinted by Booher Research Institute
ISBN: 1935124560
Category : Business & Economics
Languages : en
Pages :
Book Description
Every presentation you make—whether to 6 or 6,000—is an opportunity to advance your ideas and your career! Speak with Confidence! gives you the tools and techniques you need to make the most of that public speaking opportunity or that business presentation. You will learn how to: --Establish rapport with any audience --Present with passion and persuasion --Organize your ideas for maximum impact --Plan your presentation structure quickly --Add anecdotes to improve retention --Tell great stories to engage listeners and drive home your point memorably --Use vocal variety --Think on your feet to handle tough question-and-answer sessions with credibility --Use visuals to support rather than sabotage your message --Perfect your presentation with the "finishing touches" that keep your audiences engaged from start to finish. Communication guru and internationally recognized speaking coach Dianna Booher delivers hundreds of powerful, battle-tested strategies and presentation tips guaranteed to transform even the most fainthearted professional into a riveting public speaker or business presenter. Dianna has earned the highest distinction in the professional speaking industry, having been inducted into the prestigious Speaker's Hall of Fame. Successful Meetings magazine has also named her to its list of the "Top 21 Speakers for the 21st Century." In Speak with Confidence!, Dianna shares the ideas and expertise that she has taught at more than half of the Fortune 500 companies. The same speaking skills can help you take your career to the next level.
Publisher: McGraw-Hill. Reprinted by Booher Research Institute
ISBN: 1935124560
Category : Business & Economics
Languages : en
Pages :
Book Description
Every presentation you make—whether to 6 or 6,000—is an opportunity to advance your ideas and your career! Speak with Confidence! gives you the tools and techniques you need to make the most of that public speaking opportunity or that business presentation. You will learn how to: --Establish rapport with any audience --Present with passion and persuasion --Organize your ideas for maximum impact --Plan your presentation structure quickly --Add anecdotes to improve retention --Tell great stories to engage listeners and drive home your point memorably --Use vocal variety --Think on your feet to handle tough question-and-answer sessions with credibility --Use visuals to support rather than sabotage your message --Perfect your presentation with the "finishing touches" that keep your audiences engaged from start to finish. Communication guru and internationally recognized speaking coach Dianna Booher delivers hundreds of powerful, battle-tested strategies and presentation tips guaranteed to transform even the most fainthearted professional into a riveting public speaker or business presenter. Dianna has earned the highest distinction in the professional speaking industry, having been inducted into the prestigious Speaker's Hall of Fame. Successful Meetings magazine has also named her to its list of the "Top 21 Speakers for the 21st Century." In Speak with Confidence!, Dianna shares the ideas and expertise that she has taught at more than half of the Fortune 500 companies. The same speaking skills can help you take your career to the next level.
How to Write Sympathy Letters and Notes
Author: Dianna Booher
Publisher: Booher Research Institute
ISBN:
Category : Self-Help
Languages : en
Pages : 50
Book Description
Are you saddened but unsure about how best to express your deep feelings in the face of loss, sorrow. or tragedy? Do you find yourself starting a note over again and again because your words sound too cold, too graphic, insincere? In sympathy situations, friends and family have the greatest need to hear from you. Don’t leave them wondering about your lack of concern. But how to write sympathy notes that adequately convey your heart-felt emotions is no easy task. When you aren’t finding the right words to express comfort, you can make the sympathy note or sympathy letter writing process a little easier in this stressful situation with our professionally written collection of condolence notes. You’ll find these emails or notes of sympathy for both personal and business situations: · Death of a child · Death of a parent · Death of a spouse · Death of other relatives · Miscarriage · Death of pet · Disaster—loss of home · Disaster—loss of business · Business failure · Personal failures · Financial ruin · Loss of job—friend · Loss of job—coworker · Illness--get well soon · Terminal illness—friend · Terminal illness—acquaintance · Wedding—cancelled · Divorce—to parents of those getting divorce · Divorce—to friend or relative getting divorce · Criminal conviction · Crime victim How to Use This Collection of Sympathy Letters and Notes You have two choices: 1. Download the PDF package and select the sample sympathy letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to “get the flavor” of what the sympathy letter or note should say. Then “pick and choose” sentences you like to use in composing your own sympathy letter or note. Total Number of Letters and Notes: 40 Total Number of Situations/Topics: 24 If you need a sympathy letter or note to show someone you care and you can’t find exactly the right words, let us help with this professionally written package that offers many choices to help you express your thoughts. Award-winning author of 49 books (published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson), Dianna Booher provides just the right words with these ready-to-go, sympathy notes that will help you say just the right thing, in just the right way, for every situation.
Publisher: Booher Research Institute
ISBN:
Category : Self-Help
Languages : en
Pages : 50
Book Description
Are you saddened but unsure about how best to express your deep feelings in the face of loss, sorrow. or tragedy? Do you find yourself starting a note over again and again because your words sound too cold, too graphic, insincere? In sympathy situations, friends and family have the greatest need to hear from you. Don’t leave them wondering about your lack of concern. But how to write sympathy notes that adequately convey your heart-felt emotions is no easy task. When you aren’t finding the right words to express comfort, you can make the sympathy note or sympathy letter writing process a little easier in this stressful situation with our professionally written collection of condolence notes. You’ll find these emails or notes of sympathy for both personal and business situations: · Death of a child · Death of a parent · Death of a spouse · Death of other relatives · Miscarriage · Death of pet · Disaster—loss of home · Disaster—loss of business · Business failure · Personal failures · Financial ruin · Loss of job—friend · Loss of job—coworker · Illness--get well soon · Terminal illness—friend · Terminal illness—acquaintance · Wedding—cancelled · Divorce—to parents of those getting divorce · Divorce—to friend or relative getting divorce · Criminal conviction · Crime victim How to Use This Collection of Sympathy Letters and Notes You have two choices: 1. Download the PDF package and select the sample sympathy letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to “get the flavor” of what the sympathy letter or note should say. Then “pick and choose” sentences you like to use in composing your own sympathy letter or note. Total Number of Letters and Notes: 40 Total Number of Situations/Topics: 24 If you need a sympathy letter or note to show someone you care and you can’t find exactly the right words, let us help with this professionally written package that offers many choices to help you express your thoughts. Award-winning author of 49 books (published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson), Dianna Booher provides just the right words with these ready-to-go, sympathy notes that will help you say just the right thing, in just the right way, for every situation.
How to Write Sympathy Letters & Notes
Author: Dianna Booher
Publisher: AudioInk
ISBN: 1935124102
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Are you saddened but unsure about how best to express your deep feelings in the face of sorrow or tragedy? In sympathy situations, friends and family have the greatest need to hear from you. Don't leave them wondering about your lack of concern. Begin your letter or note with a straightforward comment about your feelings-your sadness, your shock, your sorrow, or your concern. Mention something positive you remember about the individual or, if you did not know him or her personally, recall something you've heard others say. Let the reader know that you understand the extent of the loss or the painful situation in the case of a misfortune. But do show sensitivity. Avoid adding gruesome details or increasing the pain. If possible, and if you're sincere, offer to help in some specific way: Be brief. You don't need to go into all the details of the situation-how you heard the news or what so-and-so told you. Your caring concern in "I am so sorry" speaks volumes. Close with a comforting phrase-a final thought that reflects your concern and is appropriate to your relationship with the person. Make your words genuine and personal-as if you were talking face to face. This is not a task that you should delegate to someone else. Use your personal stationery or card. Typically, you should write the note by hand. But if you're writing to a business colleague or client, a typed letter is acceptable-depending on the closeness of the association.If you'd like to make the sympathy letter writing process even easier, we can help even more. If you still can't find the right words to express comfort, try our professionally written package of sympathy letters and notes.You'll find sample sympathy letters for both personal and business situations: Personal Sympathy and Business Sympathy Letters Death of a child Death of a parent Death of a spouse Death of other relatives Miscarriage Death of pet Personal failures Disaster-loss of home Disaster-loss of business Business failure Financial ruin Loss of job-friend Loss of job-coworker Get well soon Terminal illness-friend Terminal illness-acquaintance Wedding-cancelled Divorce-to parents of those getting divorce Divorce-to friend or relative getting divorce Criminal conviction Crime victim"
Publisher: AudioInk
ISBN: 1935124102
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Are you saddened but unsure about how best to express your deep feelings in the face of sorrow or tragedy? In sympathy situations, friends and family have the greatest need to hear from you. Don't leave them wondering about your lack of concern. Begin your letter or note with a straightforward comment about your feelings-your sadness, your shock, your sorrow, or your concern. Mention something positive you remember about the individual or, if you did not know him or her personally, recall something you've heard others say. Let the reader know that you understand the extent of the loss or the painful situation in the case of a misfortune. But do show sensitivity. Avoid adding gruesome details or increasing the pain. If possible, and if you're sincere, offer to help in some specific way: Be brief. You don't need to go into all the details of the situation-how you heard the news or what so-and-so told you. Your caring concern in "I am so sorry" speaks volumes. Close with a comforting phrase-a final thought that reflects your concern and is appropriate to your relationship with the person. Make your words genuine and personal-as if you were talking face to face. This is not a task that you should delegate to someone else. Use your personal stationery or card. Typically, you should write the note by hand. But if you're writing to a business colleague or client, a typed letter is acceptable-depending on the closeness of the association.If you'd like to make the sympathy letter writing process even easier, we can help even more. If you still can't find the right words to express comfort, try our professionally written package of sympathy letters and notes.You'll find sample sympathy letters for both personal and business situations: Personal Sympathy and Business Sympathy Letters Death of a child Death of a parent Death of a spouse Death of other relatives Miscarriage Death of pet Personal failures Disaster-loss of home Disaster-loss of business Business failure Financial ruin Loss of job-friend Loss of job-coworker Get well soon Terminal illness-friend Terminal illness-acquaintance Wedding-cancelled Divorce-to parents of those getting divorce Divorce-to friend or relative getting divorce Criminal conviction Crime victim"
What More Can I Say?
Author: Dianna Booher
Publisher: Penguin
ISBN: 0698141776
Category : Business & Economics
Languages : en
Pages : 177
Book Description
An essential guidebook for honing business communication skills... Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.
Publisher: Penguin
ISBN: 0698141776
Category : Business & Economics
Languages : en
Pages : 177
Book Description
An essential guidebook for honing business communication skills... Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.