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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Cecil Willett Cunnington
Publisher: Plays
ISBN:
Category : Art
Languages : en
Pages : 260
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Book Description
Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838636763
Category : History
Languages : en
Pages : 260
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Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: CICO Books
Publisher: CICO Books
ISBN: 9781782498292
Category : Crafts & Hobbies
Languages : en
Pages : 0
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Book Description
A complete guide to the stitches, techniques and finishing touches that every crocheter needs to know. Whether you are just learning to crochet, or you are seldom separated from your hook and yarn, there will always be times when you need instruction—or just a reminder—on a particular technique or stitch, and even the most experienced crocheter may not know all the tips and wrinkles included here. Crochet Know-How has step-by-step instructions accompanied by clear color artworks, showing you how to do everything from basic single and double crochet, to increasing and decreasing, working in the round and in spirals, and changing color. If you want to know how to get started, everything from making a slip stitch and working out your gauge to blocking your finished make is covered. For more experienced makers, useful tips on making raised stitches, creating bobbles and clusters, and creating ribbing in crochet will all help you achieve a perfect finish to your makes.
Author: Arthur Enenkel
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 1112
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Book Description
Author: Addie Chernus
Publisher:
ISBN: 9780983051015
Category :
Languages : en
Pages : 68
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Book Description
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 536
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Book Description
Author: Julian Armfield
Publisher:
ISBN: 9789769574113
Category : Authors
Languages : en
Pages : 202
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Book Description
Author and BBC broadcaster Julian Armfield explores and embraces the different aspects of Barbadian culture, lifestyle and heritage in this book about Barbados. He shares his vivid experiences on these areas of Barbadian life. He expounds on the different Barbadian terms and talks about the food, resturants and the beaches.
Author: Claire Benn
Publisher:
ISBN: 9780955164903
Category : Dyes and dyeing
Languages : en
Pages : 0
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Book Description
This book explores a method of silkscreen printing which involves applying thick dye paints or print paste directly on to the back of the screen, allowing it to dry, and then printing off with more dye paint or print paste. In this way the print medium is gradually dissolving the dried on dye on the screen, breaking it down to print an evolving array of colours, marks and textures, and producing interesting distressed, organic and disintegrating effects.
Author:
Publisher: Omair Nazir
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
