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Author: Colin Crum
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477790144
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences between the two companies and presenting the stats and data in handy charts, this book will entertain reluctant readers while encouraging critical thinking through comparison.
Author: Colin Crum
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477790144
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences between the two companies and presenting the stats and data in handy charts, this book will entertain reluctant readers while encouraging critical thinking through comparison.
Author: Philipp G. Rosengarten
Publisher: Palgrave Macmillan
ISBN: 9781403998835
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Author: Anon
Publisher: Thorndike Press
ISBN: 9781447442196
Category : Performing Arts
Languages : en
Pages : 138
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Book Description
Author: Zack Spencer
Publisher: John Wiley & Sons
ISBN: 0470964154
Category : Transportation
Languages : en
Pages : 354
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Book Description
Buying a car is a personal choice that has become a more complex decision because of advances in technology, and reliability issues that are haunting some car makers. Many consumers look to Zack Spencer, the host of Driving Television, for straightforward, no-nonsense, expert advice. In Motormouth, you will find out which vehicles are the safest, most reliable, and best value for your hard-earned dollar. In an easy-to-understand format, you will get: Fuel economy ratings Pros and cons for performance, handling, comfort, and ease-of-use Standard safety features J.D. Power Initial Quality and Dependability scores Base warranty information Engine specifications Pricing for base models Reviews of option packages and trim levels Zack's Top Picks for each category Zack provides insider buying tips to help you, whether you are buying privately, off the internet, or making the rounds to different dealers. He also advises you on your decision to lease, purchase or finance. At your fingertips are strategies and lessons learned from people's adventures in car buying, some with happy endings and others not-so-happy. From a fuel-sipping family friendly hauler to a rubber-burning luxury sports car, you can rely on Motormouth 2011 edition for the information you need to make a wise purchase decision. Go prepared and don't get stuck with a lemon. Take Motormouth along for the ride.
Author: Colin Crum
Publisher:
ISBN: 9781477790137
Category :
Languages : en
Pages : 32
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Book Description
Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 9780471269205
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Author: Stuart Bladen
Publisher: Smithmark Publishers
ISBN: 9780831740016
Category : Performing Arts
Languages : en
Pages : 412
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Book Description
Author: Rainer W. Schlegelmilch
Publisher: H.F.Ullmann Publishing Gmbh
ISBN: 9783848003648
Category : BMW automobiles
Languages : en
Pages : 0
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Book Description
This richly illustrated book tells the history of the famous Bavarian automobile brand and introduces all its car models.
Author: Kevin Lane Keller
Publisher:
ISBN:
Category : Brand loyalty
Languages : en
Pages : 31
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Book Description
Author: Jackie Jouret
Publisher:
ISBN: 9780999423387
Category :
Languages : en
Pages :
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Book Description
