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Author: Patricia H. Fisher
Publisher: American Library Association
ISBN: 9780838909096
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Author: Patricia H. Fisher
Publisher: American Library Association
ISBN: 9780838909096
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Author: Julianne T. Stam
Publisher: Bloomsbury Publishing USA
ISBN: 1440841659
Category : Language Arts & Disciplines
Languages : en
Pages : 160
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Book Description
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 333
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Book Description
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Author: Eleonora I. Dubicki
Publisher: Routledge
ISBN: 1317994078
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.
Author: Jennifer Herron
Publisher: Rowman & Littlefield
ISBN: 1538118807
Category : Language Arts & Disciplines
Languages : en
Pages : 196
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Book Description
Supporting tomorrow’s doctors involves preparing them for the technologies that will be available to them. 3D printing is one such technology that is becoming more abundant in health care settings and is similarly a technology libraries are embracing as a new service offering for their communities. 3D Printing in Medical Libraries: A Crash Course in Supporting Innovation in Health Care will provide librarians interested in starting or enhancing a 3D printing service an overview of 3D printing, highlight legal concerns, discuss 3D printing in libraries through a literature review, review survey results on 3D printing services in health sciences and medical libraries, and offer case studies of health sciences and medical libraries currently 3D printing. Additionally, resources for finding medically related models for printing and tips of how to search for models online is also provided, along with resources for creating 3D models from DICOM. Common print problems and troubleshooting tips are also highlighted and lastly, marketing and outreach opportunities are discussed. Herron presents the nitty-gritty of 3D printing without getting too technical, and a wealth of recommended resources is provided to support librarians wishing to delve further into 3D printing. Design thinking and the Maker Movement is also discussed to promote a holistic service offering that supports users not only with the service but the skills to best use the service. Readers will finish the book with a better sense of direction for 3D printing in health sciences and medical libraries and have a guide to establishing or enhancing a 3D printing in their library. This book appeals to health sciences libraries and librarians looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research. It serves as: a field guide for starting a new library service a primer for meeting the information needs of medical faculty, staff, and students a useful reference for a deep dive into this space by librarians who are already actively carrying out some of the kinds of work described herein
Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Author: Carol Smallwood
Publisher: American Library Association
ISBN: 0838911757
Category : Language Arts & Disciplines
Languages : en
Pages : 249
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Book Description
Using a library’s facilities to bring arts to the community is not only a valuable service, but also a wonderful marketing and outreach opportunity, a tangible way to show the public that libraries offer value, thus shoring up grassroots support. Editor Smallwood has combed the country finding examples of programs implemented by a variety of different types of libraries to enrich, educate, and entertain patrons through the arts. Her book shares such successful efforts as Poetry programs in the public library Gatherings for local authors at the community college Creative writing in middle schools Multicultural arts presentations at the university library Initiatives to fight illiteracy through the arts The amazing creativity and resourcefulness found in each example provide practical models which can be adapted to any library environment, inspiring librarians looking for unique programming ideas.
Author: Bernice Kao
Publisher: Bloomsbury Publishing USA
ISBN: 1610691539
Category : Language Arts & Disciplines
Languages : en
Pages : 152
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Book Description
This unique book covers the who, what, when, where, why, and, most important, the HOW of creating a career center or jobseeker program in a public library. Blueprint for a Job Center at Your Library provides a practical, down-to-earth guide for library staff who wish to better meet one of their patrons' most pressing needs. The book covers everything from program planning for classes, workshops, and special events to career advising, resources and facilities, recruiting personnel, funding, outreach and promotion, and program evaluation. The authors share a plethora of tips and tricks that can be customized to enable even small public libraries to offer job-search help. Real-life examples and case studies from across the United States show the blueprint in action. Even those who already have a job center in their library will learn about forming resourceful partnerships, gain new ideas for funding sources, and discover innovative services they can provide easily and affordably.
Author: Peggy Johnson
Publisher: American Library Association
ISBN: 0838909728
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.
Author: Zhixian George Yi
Publisher: Chandos Publishing
ISBN: 0081008147
Category : Social Science
Languages : en
Pages : 155
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Book Description
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive
