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Author: David Ogilvy
Publisher: Scribner
ISBN: 9780689108099
Category : Advertising
Languages : en
Pages : 181
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Book Description
Author: David Ogilvy
Publisher: Scribner
ISBN: 9780689108099
Category : Advertising
Languages : en
Pages : 181
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Book Description
Author: David Ogilvy
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 136
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Book Description
Author: David Ogilvy
Publisher: John Wiley & Sons
ISBN: 9780471180029
Category : Biography & Autobiography
Languages : en
Pages : 218
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Book Description
David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author: M. R. D. Lipp
Publisher: Rowman & Littlefield
ISBN: 1590772962
Category : Health & Fitness
Languages : en
Pages : 252
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Book Description
The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!
Author: Peter Krass
Publisher: John Wiley & Sons
ISBN: 9780471354871
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.
Author: Amitava Dasgupta
Publisher: Rowman & Littlefield Publishers
ISBN: 1442204117
Category : Health & Fitness
Languages : en
Pages : 277
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Book Description
Scientific research has clearly established that drinking in moderation has many health benefits, including maintaining a healthy heart. Yet, many people do not know that drinking red wine protects the heart more than white wine, while beer, margaritas, and hard liquor are less effective in providing such protection. And while alcoholism is a serious problem requiring medical and psychological treatment, for those who are not addicted, drinking alcohol is not necessarily a bad habit. The problem is to distinguish between drinking sensibly and drinking insensibly. Dasgupta clearly outlines what constitutes healthy drinking and its attendant health benefits, offers advice on how to drink responsibly, and provides insight into just how alcohol works on the brain and the body. After reading this book, readers will enjoy their next drink with a fuller and safer understanding of why they're enjoying it.
Author: David Ogilvy
Publisher: Profile Books(GB)
ISBN: 9781781250877
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The private life of one of one of the original 'Mad Men'.
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Stephan J. Guyenet, Ph.D.
Publisher: Flatiron Books
ISBN: 1250081238
Category : Health & Fitness
Languages : en
Pages : 304
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Book Description
A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.
Author: Andrew Zimmern
Publisher: Delacorte Press
ISBN: 0375898700
Category : Juvenile Nonfiction
Languages : en
Pages : 210
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Book Description
Have you ever thought about eating giant flying ants? Or raw camel kidneys? Well, read on to watch Andrew Zimmern -- star of TV's Bizarre Foods -- not only eat these unique and gross foods, but live to tell the tale about the people, places, and adventures he's had while roaming the world in search of new and exciting meals. Zimmern takes readers from country to country, visiting local markets, participating in cultural feasts, and chasing down native wildlife to taste what each country has to offer, and discovering what is most authentic about each place he visits and the amazing information he receives while traveling to these countries. And you can too! Come along on Andrew's amazing adventures and learn fun facts about the animals he encounters, the people he meets, and the places he explores. You'll also find cool recipes to try at home. So let Andrew Zimmern be your guide as he takes you around the world, eating his way through foods one couldn't even dream of eating, while celebrating the undiscovered destinations and weird wonders still taking place today.
