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Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Author: Susana Gonzalez Ruiz
Publisher: Susana Gonzalez Ruiz
ISBN:
Category : Computers
Languages : en
Pages : 84
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Book Description
“Blogging for Personal Branding” is a comprehensive guide where you’ll find everything you need to promote your personal brand. Starting from the evolution of the blog and the current implications of personal branding, this book will help you design your blog, choose the most suitable blogging platform and promote your content on social networks. This book is particularly aimed at bloggers and those who want to create a blog to highlight their professional profile, but it also is useful for anyone interested in marketing and social media.
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780990445906
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author: Sherry Beck Paprocki
Publisher: Penguin
ISBN: 9781592578962
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.
Author: Matt Golden
Publisher:
ISBN: 9781950922727
Category : Business & Economics
Languages : en
Pages : 98
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Book Description
This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
Author: Darren Rowse
Publisher: John Wiley & Sons
ISBN: 0470881747
Category : Computers
Languages : en
Pages : 176
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Book Description
A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Author: Matt Golden
Publisher:
ISBN: 9781647480042
Category : Business & Economics
Languages : en
Pages : 98
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Book Description
This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
Author: Tim Halloran
Publisher: John Wiley & Sons
ISBN: 1118611284
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: Joel Friedlander
Publisher: Marin Bookworks
ISBN: 9780936385112
Category : Design
Languages : en
Pages : 232
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Book Description
No matter what kind of book you want to publish, the advice, inspiration and down-to-earth tips in this book will help you get to your goal. Joel Friedlander, one of the leading advocates for self-publishing on the internet, draws on a lifetime of experience helping self-publishers launch their books. He demystifies book publishing and, in the process, answers your questions about how to use social media, the importance of sound book construction, and the critical tasks that confront the modern self-publisher. As independent publishing becomes more popular with authors and readers, A Self-Publisher's Companion will show you the new way to publish and promote your book. From ebooks to iBooks, the author also shows how the move to ebooks is affecting independent publishers, and how best to approach the opportunity presented by Amazon's Kindle, Apple's iPad and all the other ebook readers. Drawn from his popular blog, TheBookDesigner.com, this book will help ensure self-publishers don't get left behind.
