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Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN:
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN:
Category : Business & Economics
Languages : en
Pages : 529
Get Book Here
Book Description
Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.
Author: Imran Bashir
Publisher: Packt Publishing Ltd
ISBN: 1839211377
Category : Computers
Languages : en
Pages : 817
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Book Description
Develop a deeper understanding of what's under the hood of blockchain with this technical reference guide on one of the most disruptive modern technologies Key Features Updated with four new chapters on consensus algorithms, Ethereum 2.0, tokenization, and enterprise blockchains Learn about key elements of blockchain theory such as decentralization, cryptography, and consensus protocols Get to grips with Solidity, Web3, cryptocurrencies, smart contract development and solve scalability, security and privacy issues Discover the architecture of different distributed ledger platforms including Ethereum, Bitcoin, Hyperledger Fabric, Hyperledger Sawtooth, Corda and Quorum Book Description Blockchain is the backbone of cryptocurrencies, with applications in finance, government, media, and other industries. With a legacy of providing technologists with executable insights, this new edition of Mastering Blockchain is thoroughly revised and updated to the latest blockchain research with four new chapters on consensus algorithms, Serenity (the update that will introduce Ethereum 2.0), tokenization, and enterprise blockchains. This book covers the basics, including blockchain's technical underpinnings, cryptography and consensus protocols. It also provides you with expert knowledge on decentralization, decentralized application development on Ethereum, Bitcoin, alternative coins, smart contracts, alternative blockchains, and Hyperledger. Further, you will explore blockchain solutions beyond cryptocurrencies such as the Internet of Things with blockchain, enterprise blockchains, tokenization using blockchain, and consider the future scope of this fascinating and disruptive technology. By the end of this book, you will have gained a thorough comprehension of the various facets of blockchain and understand their potential in diverse real-world scenarios. What you will learn Grasp the mechanisms behind Bitcoin, Ethereum, and alternative cryptocurrencies Understand cryptography and its usage in blockchain Understand the theoretical foundations of smart contracts Develop decentralized applications using Solidity, Remix, Truffle, Ganache and Drizzle Identify and examine applications of blockchain beyond cryptocurrencies Understand the architecture and development of Ethereum 2.0 Explore research topics and the future scope of blockchain Who this book is for If you are a technologist, business executive, a student or an enthusiast who wishes to explore the fascinating world of blockchain technology, smart contracts, decentralized applications and distributed systems then this book is for you. Basic familiarity with a beginner-level command of a programming language would be a plus.
Author: Jai Singh Arun
Publisher: Addison-Wesley Professional
ISBN: 0135581400
Category : Computers
Languages : en
Pages : 234
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Book Description
The Pragmatic Guide to Driving Value and Disrupting Markets with Blockchain "Blockchain’s potential to transform businesses has generated a tremendous amount of excitement across industries. However, it can be difficult for decision makers to develop a practical approach to blockchain for their specific business requirements. By identifying and clearly describing the value of blockchain for enterprises, as well as the processes required to harness blockchain to achieve business objectives, Blockchain for Business presents a startlingly concise yet comprehensive roadmap for business leaders. This book is an excellent resource for anyone looking to leverage blockchain to transform their business." —Dr. Won-Pyo Hong, President & CEO of Samsung SDS “Much has been written about blockchain in the past few years: what it is and what it is not (at various levels of detail), as well as the technology’s long-term strategic value for companies, industries, and economies. However, what we’ve been missing is a practical, operational, ‘how to’ set of steps for creating, implementing, and operating a blockchain-based solution. This book aims to fill that gap. It’s an invaluable tool for anyone ready to take the plunge and start taking advantage of this remarkable technology.” —Irving Wladawsky-Berger, research affiliate, MIT; columnist, WSJ CIO Journal; VP Emeritus, IBM "I will never be able to adequately express how useful this book will be to my class. In addition the great chapters on cybersecurity, I loved the Integration Models, especially 'Coexistence with Systems of Record.' Legacy integration with Blockchain is a critical barrier, and you nailed it!" —Thomas Doty, JD, LLM - Adjunct Professor, University of New Hampshire Law Blockchain enables enterprises to reinvent processes and business models and to pursue radically disruptive applications. Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates. Authored by three experts from IBM’s Enterprise Blockchain practice, it introduces industry-specific and cross-industry use cases, and reviews best-practice approaches to planning and delivering blockchain projects. With a relentless focus on real-world business outcomes, the authors reveal what blockchain can do, what it can’t do yet, and where it’s headed. Understand five elements that make blockchain so disruptive: transparency, immutability, security, consensus, and smart contracts Explore key use cases: cross-border payments, food and drug safety, provenance, trade finance, clinical trials, land registries, and more See how trusted blockchain networks are facilitating entirely new business models Compare blockchain types: permissioned, permissionless, private, public, federated, and hybrid Anticipate key technical, business, regulatory, and governance challenges Build blockchain financial models, investment rubrics, and risk frameworks Organize and manage teams to transform blockchain plans into reality Whether you’re a senior decision maker, technical professional, customer, or investor, Blockchain for Business will help you cut through the hype and objectively assess blockchain’s potential in your business. Register your product for convenient access to downloads, updates, and/or corrections as they become available.
Author: Mark Gates
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547090686
Category : Bitcoin
Languages : en
Pages : 126
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Book Description
"Blockchain technology has been called the greatest innovation since the internet. Governments and companies are rushing to implement blockchain technology in a range of areas that could impact every person on the planet within a few years. Is blockchain technology one of the greatest technological revolutions in history or is it just hype? Will blockchain technology cause governments and banking systems to change the way they process information or will it be business as usual? In this book, we’ll look at the answers to these questions along with addressing the different sides of the arguments, for and against, blockchain technology."--Page 4 de la couverture.
Author: Bansal, Rohit
Publisher: IGI Global
ISBN: 1799880834
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Author: Mark Gates
Publisher:
ISBN: 9781974565498
Category :
Languages : en
Pages : 140
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Book Description
"Every informed person needs to know about Bitcoin because it might be one of the world's most important developments." Leon Luow, Nobel Peace prize nomineeUPDATED: Includes Bitcoin Cash informationBitcoin has already changed the world of finance and continues to grow in popularity, impacting other industries and areas of life. Bitcoin is not only a new currency but an entirely new technology that is causing a revolution as big as the internet once did. While people have dismissed bitcoin as a fad that will pass, the internet was also dismissed in its early days, with Bill Gates stating Microsoft had no interest in the internet. Bitcoin, blockchain and cryptocurrency may seem like technical jargon that only computer or finance experts can understand. However, bitcoin is far more accessible to everybody in the world than you may think. Even if you have never purchased a bitcoin before, after reading this book you understand how to easily set up a bitcoin wallet then buy and trade bitcoins. You do not need to have any computer or finance background to understand this book, it is designed to be as accessible as possible to beginners with no exposure to bitcoin. If you are already experienced with buying bitcoin, this book contains information about mining bitcoin including cloud mining and more advanced bitcoin topics. Bitcoin: Complete guide to bitcoin, understand everything from getting started with bitcoin, sending and receiving bitcoin to mining bitcoin. In this book you will learn : What is bitcoin? History of bitcoin The dark history and story of bitcoin Who is Satoshi Nakamoto and the creation of bitcoin What is the blockchain? How blockchain technology works Difference between blockchain and bitcoin Benefits of using bitcoin Disadvantages / dangers of using bitcoin Setting up a bitcoin wallet Buying, selling and trading bitcoin Sending and receiving bitcoin How is bitcoin mined? Mining bitcoin Cloud mining bitcoin Ethereum and other cryptocurrencies The difference between Bitcoin and Bitcoin Cash Trading bitcoin for other cryptocurrencies Impact of bitcoin The future of bitcoin And more.... "You can't stop things like Bitcoin. It will be everywhere and the world will have to readjust. World governments will have to readjust"John McAfee, Founder of McAfee.
Author: William Mougayar
Publisher: John Wiley & Sons
ISBN: 1119300339
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
The definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.
Author: Igor Pejic
Publisher: Kogan Page Publishers
ISBN: 0749484179
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
WINNER: Independent Press Award 2020 - Technology Category Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.
Author: Daniel T. Stabile
Publisher: Edward Elgar Publishing
ISBN: 1789907446
Category : Law
Languages : en
Pages : 393
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Book Description
This key textbook examines the financial growth and success of digital assets in the contemporary economy. As digital assets and other blockchain applications mature, and regulatory authorities work hard to keep pace, three leading attorneys in the field invite students to consider the legal frameworks pertinent to regulating this new method of exchange. In this, the first textbook of its kind, the authors explore the growth of smart contracts, the application of securities laws to token sales, the regulation of virtual currency businesses, the taxation of digital assets and the intersection of digital assets and criminal law.
Author: David Lee Kuo Chuen
Publisher: Academic Press
ISBN: 0128122994
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2: ChinaTech, Mobile Security, and Distributed Ledger emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. - Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties - Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography - Provides the only advanced methodical summary of these subjects available today
