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Author: Fernando Olivares
Publisher: Editorial GEDISA
ISBN: 8417835253
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Author: Fernando Olivares
Publisher: Editorial GEDISA
ISBN: 8417835253
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 880
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Book Description
Author: South Australia
Publisher:
ISBN:
Category : Gazettes
Languages : en
Pages : 1444
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Book Description
Author: Marlon Lee Moncrieffe
Publisher: Bloomsbury Publishing
ISBN: 1399405586
Category : Sports & Recreation
Languages : en
Pages : 225
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Book Description
'Cycling as never told before' - Nicholas Dlamini, South African cycling champion 'Revolutionary' - Bradley Wiggins, British Tour de France champion This is a call for a revolution by the global Black cycling community to reform the sport and for changing the way cycling is seen. Despite the rise of anti-racism in light of the Black Lives Matter movement, professional cycling is still predominately a white and European-centred sport. Former international racing cyclist Marlon Lee Moncrieffe and author of the award-winning Desire, Discrimination, Determination – Black Champions in Cycling examines how the industry is tackling racism within the sport today. Sharing his experiences and learnings from his journeys across the UK, the USA and the African continent, Moncrieffe brings together the voices of Black cycling cultures. He speaks to Black elite and professional riders, members of national cycling bodies, commentators, grassroots riders, community leaders, teachers and activists, discovering how they are disrupting the sport's white-led norms of power. In response to his commentary and evidence, Moncrieffe invites us to critically consider the past, present and future of the sport. What transformations, if any, towards equality in Black representation and empowerment are happening in the world of cycling – and particularly in the highest realms of the sport? What could be the potential force of Black cycling movements across the world converging as 'New Black Cyclones' in reforming how the sport is seen and known?
Author: Gretchen Sorin
Publisher: Liveright Publishing
ISBN: 1631495704
Category : History
Languages : en
Pages : 332
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Book Description
Bloomberg • Best Nonfiction Books of 2020: "[A] tour de force." The basis of a major PBS documentary by Ric Burns, this “excellent history” (The New Yorker) reveals how the automobile fundamentally changed African American life. Driving While Black demonstrates that the car—the ultimate symbol of independence and possibility—has always held particular importance for African Americans, allowing black families to evade the dangers presented by an entrenched racist society and to enjoy, in some measure, the freedom of the open road. Melding new archival research with her family’s story, Gretchen Sorin recovers a lost history, demonstrating how, when combined with black travel guides—including the famous Green Book—the automobile encouraged a new way of resisting oppression.
Author: Pepper Miller
Publisher: Paramount Market Publishing
ISBN: 9780972529099
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author: Timeka N. Tounsel
Publisher: Rutgers University Press
ISBN: 1978829922
Category : Social Science
Languages : en
Pages : 183
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Book Description
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Author: Aria S. Halliday
Publisher: University of Illinois Press
ISBN: 0252053265
Category : Social Science
Languages : en
Pages : 146
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Book Description
Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.
Author: New South Wales
Publisher:
ISBN:
Category : New South Wales
Languages : en
Pages : 760
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Book Description
Author: Mark David Anderson
Publisher: U of Minnesota Press
ISBN: 0816661014
Category : Social Science
Languages : en
Pages : 301
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Book Description
Garifuna live in Central America, primarily Honduras, and the United States. Identified as Black by others and by themselves, they also claim indigenous status and rights in Latin America. Examining this set of paradoxes, Mark Anderson shows how, on the one hand, Garifuna embrace discourses of tradition, roots, and a paradigm of ethnic political struggle. On the other hand, Garifuna often affirm blackness through assertions of African roots and affiliations with Blacks elsewhere, drawing particularly on popular images of U.S. blackness embodied by hip-hop music and culture. Black and Indigenous explores the politics of race and culture among Garifuna in Honduras as a window into the active relations among multiculturalism, consumption, and neoliberalism in the Americas. Based on ethnographic work, Anderson questions perspectives that view indigeneity and blackness, nativist attachments and diasporic affiliations, as mutually exclusive paradigms of representation, being, and belonging. As Anderson reveals, within contemporary struggles of race, ethnicity, and culture, indigeneity serves as a normative model for collective rights, while blackness confers a status of subaltern cosmopolitanism. Indigeneity and blackness, he concludes, operate as unstable, often ambivalent, and sometimes overlapping modes through which people both represent themselves and negotiate oppression.
