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Author: Neil McKendrick
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Author: Neil McKendrick
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
Author: Neil McKendrick
Publisher:
ISBN: 9781912224265
Category : Advertising
Languages : en
Pages : 0
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Book Description
This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution. Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social; changes brought about by commercialization, looking in particular at leisure, the 'new world' of children, and the acceptance of modernity.
Author: Jonathan C. K. Wells
Publisher: Cambridge University Press
ISBN: 1107009472
Category : Business & Economics
Languages : en
Pages : 625
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Book Description
A multidisciplinary analysis of the role of nutrition in generating hierarchical societies and cultivating a global epidemic of chronic diseases.
Author: Lawrence B. Glickman
Publisher: University of Chicago Press
ISBN: 0226298663
Category : Political Science
Languages : en
Pages : 424
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Book Description
A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Author: Tristram Hunt
Publisher: Metropolitan Books
ISBN: 1250128358
Category : Biography & Autobiography
Languages : en
Pages : 280
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Book Description
From one of Britain’s leading historians and the director of the Victoria & Albert Museum, a scintillating biography of Josiah Wedgwood, the celebrated eighteenth-century potter, entrepreneur, and abolitionist Wedgwood’s pottery, such as his celebrated light-blue jasperware, is famous worldwide. Jane Austen bought it and wrote of it in her novels; Empress Catherine II of Russia ordered hundreds of pieces for her palace; British diplomats hauled it with them on their first-ever mission to Peking, audaciously planning to impress China with their china. But the life of Josiah Wedgwood is far richer than just his accomplishments in ceramics. He was a leader of the Industrial Revolution, a pioneering businessman, a cultural tastemaker, and a tireless scientific experimenter whose inventions made him a fellow of the Royal Society. He was also an ardent abolitionist, whose Emancipation Badge medallion—depicting an enslaved African and inscribed “Am I Not a Man and a Brother?”—became the most popular symbol of the antislavery movement on both sides of the Atlantic. And he did it all in the face of chronic disability and relentless pain: a childhood bout with smallpox eventually led to the amputation of his right leg. As historian Tristram Hunt puts it in this lively, vivid biography, Wedgwood was the Steve Jobs of the eighteenth century: a difficult, brilliant, creative figure whose personal drive and extraordinary gifts changed the way we work and live. Drawing on a rich array of letters, journals, and historical documents, The Radical Potter brings us the story of a singular man, his dazzling contributions to design and innovation, and his remarkable global impact.
Author: Susan J. Matt
Publisher: University of Pennsylvania Press
ISBN: 0812202724
Category : History
Languages : en
Pages : 233
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Book Description
A century ago many Americans condemned envy as a destructive emotion and a sin. Today few Americans expect criticism when they express envy, and some commentators maintain that the emotion drives the economy. This shift in attitude is Susan Matt's central concern. Keeping up with the Joneses: Envy in American Consumer Society, 1890-1930 examines a key transition in the meaning of envy for the American middle class. Although people certainly have experienced envy throughout history, the expansion of the consumer economy at the turn of the twentieth century dramatically reshaped the social role of the emotion. Matt looks at how different groups within the middle class—men in white-collar jobs, bourgeois women, farm families, and children—responded to the transformation in social and cultural life. Keeping Up with the Joneses traces how attitudes about envy changed as department stores, mail-order catalogs, magazines, movies, and advertising became more prevalent, and the mass production of imitation luxury goods offered middle- and working-class individuals the opportunity to emulate upper-class life. Between 1890 and 1910 moralists sought to tame envy and emulation in order to uphold a moral economy and preserve social order. They criticized the liberal-capitalist preoccupation with personal striving and advancement and praised the virtue of contentment. They admonished the bourgeoisie to be satisfied with their circumstances and cease yearning for their neighbors' possessions. After 1910 more secular commentators gained ground, repudiating the doctrine of contentment and rejecting the notion that there were divinely ordained limits on what each class should possess. They encouraged everyone to pursue the objects of desire. Envy was no longer a sin, but a valuable economic stimulant. The expansion of consumer economy fostered such institutions as department stores and advertising firms, but it also depended on a transformation in attitudes and emotional codes. Matt explores the ways gender, geography, and age shaped this transformation. Bridging the history of emotions and the history of consumerism, she uncovers the connection between changing social norms and the growth of the consumer economy.
Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Category : History
Languages : en
Pages : 578
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Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author: Walter A. FRIEDMAN
Publisher: Harvard University Press
ISBN: 0674037340
Category : History
Languages : en
Pages : 367
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Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
Author: M. Berg
Publisher: Springer
ISBN: 0230508278
Category : History
Languages : en
Pages : 270
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Book Description
'Luxury in the 18th Century' explores the political, economic, moral and intellectual effects of the production and consumption of luxury goods, and provides a broadly-based account from a variety of perspectives, addressing key themes of economic debate, material culture, the principles of art and taste, luxury as 'female vice' and the exotic.
Author: Roy Porter
Publisher: Penguin UK
ISBN: 0141926473
Category : History
Languages : en
Pages : 448
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Book Description
A portrait of 18th century England, from its princes to its paupers, from its metropolis to its smallest hamlet. The topics covered include - diet, housing, prisons, rural festivals, bordellos, plays, paintings, and work and wages.
