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Author: Selena Nemorin
Publisher: Springer
ISBN: 3319962175
Category : Social Science
Languages : en
Pages : 235
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Book Description
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Author: Selena Nemorin
Publisher: Springer
ISBN: 3319962175
Category : Social Science
Languages : en
Pages : 235
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Book Description
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Author: Taneja, Sanjay
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.
Author: Megan Boler
Publisher: Routledge
ISBN: 1000169170
Category : Political Science
Languages : en
Pages : 296
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Book Description
This interdisciplinary, international collection examines how sophisticated digital practices and technologies exploit and capitalize on emotions, with particular focus on how social media are used to exacerbate social conflicts surrounding racism, misogyny, and nationalism. Radically expanding the study of media and political communications, this book bridges humanities and social sciences to explore affective information economies, and how emotions are being weaponized within mediatized political landscapes. The chapters cover a wide range of topics: how clickbait, "fake news," and right-wing actors deploy and weaponize emotion; new theoretical directions for understanding affect, algorithms, and public spheres; and how the wedding of big data and behavioral science enables new frontiers of propaganda, as seen in the Cambridge Analytica and Facebook scandal. The collection includes original interviews with luminary media scholars and journalists. The book features contributions from established and emerging scholars of communications, media studies, affect theory, journalism, policy studies, gender studies, and critical race studies to address questions of concern to scholars, journalists, and students in these fields and beyond.
Author: Lee Mcguigan
Publisher: MIT Press
ISBN: 0262374234
Category : Technology & Engineering
Languages : en
Pages : 349
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Book Description
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Author: Thomas Kemple
Publisher: Springer Nature
ISBN: 3031080653
Category : Social Science
Languages : en
Pages : 184
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Book Description
Marx's masterpiece Capital (Das Kapital) ignored or misread as well as selectively and creatively interpreted by the generation of social scientists that came after him. Emile Durkheim, Max Weber, and Georg Simmel attempt to supplement what they call ‘historical materialism’ or to engage in debates about ‘socialism’ through their readings of The Communist Manifesto and occasional Capital. Although these and other classical sociologists did not have access to most of Marx’s published and unpublished works as we do today, each is concerned with revising and refining Marx’s unfinished critique of political economy. Despite their differences with Marx and with one another, they share his concern with how empirically detailed and scientifically valid knowledge of the social world may inform historical struggles for a more human world. This commitment can be called ‘Faustian’, after the title character of the poet J. W. von Goethe’s tragic epic of modernity, insofar as Marx and the classical sociologists hope to translate theory into practice while making a pact or wager with the diabolical social, political, and economic forces of the modern world.
Author:
Publisher: Bloomsbury Publishing
ISBN: 9354353436
Category : Literary Criticism
Languages : en
Pages : 363
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Book Description
Nominated, 2023 Teaching Literature Book Award Indian Science Fiction has evolved over the years and can be seen making a mark for itself on the global scene. Dalit speculative fiction writer and editor Mimi Mondal is the first SF writer from India to have been nominated for the prestigious Hugo award. In fact, Indian SF addresses themes such as global climate change. Debates around G.C.C are not just limited to science fiction but also permeate in critical discussions on SF. This volume seeks to examine the different ways by which Indian SF narratives construct possible national futures. For this looking forward necessarily germinates from the current positional concerns of the nation. While some work has been done on Indian SF, there is still a perceptible lack of an academic rigor invested into the genre; primarily, perhaps, because of not only its relative unpopularity in India, but also its employment of futuristic sights. Towards the same, among other things, it proposes to study the growth and evolution of science fiction in India as a literary genre which accommodates the duality of the national consciousness as it simultaneously gazes ahead towards the future and glances back at the past. In other words, the book will explore how the tensions generated by the seemingly conflicting forces of tradition and modernity within the Indian historical landscape are realized through characteristic tropes of SF storytelling. It also intends to look at the interplay between the spatio-temporal coordinates of the nation and the SF narratives produced within to see, firstly, how one bears upon the other and, secondly, how processes of governance find relational structures with such narratives. Through these, the volume wishes to interrogate how postcolonial futures promise to articulate a more representative and nuanced picture of a contemporary reality that is rooted in a distinct cultural and colonial past.
Author: Julia Ramírez-Blanco
Publisher: transcript Verlag
ISBN: 3839459036
Category : Social Science
Languages : en
Pages : 145
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Book Description
Code is intended both as a computer-based language to program software and as a functional and visual language for organizing administrative processes, visualizing information, performing behaviour control, and reinforcing shared imaginaries based on surveillance and dread. This special issue of Digital Culture & Society deals with the concept of code in relation to the Covid-19 crisis. The contributions depart from the idea that both forms of coding have become dramatically intertwined during the pandemic and are structuring a new way of being in and seeing reality. They explore the new forms of data-driven surveillance and representation of the pandemic evolution at the level of real-time epidemiology, sensor technologies, science policies, push media, and the heterogeneous counter-discourses that try to subvert them.
Author: Shoshana Magnet
Publisher: Routledge
ISBN: 1317990382
Category : Political Science
Languages : en
Pages : 194
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Book Description
The spread of new surveillance technologies is an issue of major concern for democratic societies. More ubiquitous and sophisticated monitoring techniques raise profound questions for the very possibility of individual autonomy and democratic government. Innovations in surveillance systems require equally innovative approaches for analyzing their social and political implications, and the field of critical communication studies is uniquely equipped to provide fresh insights. This book brings together the work of a number of critical communication scholars who take innovative approaches to examining the surveillance dimensions of new media technologies. The essays included in this volume focus on interactive networks, computer generated imagery, biometrics, and intelligent transport systems as sites where communication and surveillance have become virtually inseparable social processes. This book was originally published as a special issue of The Communication Review.
Author: Nancy J. Niles
Publisher: Jones & Bartlett Learning
ISBN: 1284262987
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
Basics of the U.S. Health Care System provides a broad introduction to the workings of the health care system in the US. Engaging and activities-oriented, the text offers an accessible overview of the major concepts of healthcare operations; the role of government and public health; inpatient, outpatient, and long-term care services; payors and financing; careers; and legal and ethical issues. Updated with new data throughout, Basics of the U.S. Health Care System, Fifth Edition also includes coverage of the COVID-19 pandemic, including the global impact of the pandemic and global vaccination rates; the impact of socioeconomic factors on COVID outcomes; the disease's impact on mental health; the U.S. government role in managing the pandemic, and more. Thoroughly revised, Basics of the U.S. Health Care System, Fifth Edition includes: - Updated data, including new Organization for Economic Cooperation and Development (OECD) at-a-Glance 2021 data. - Expanded discussion on social justice and the social determinants of health. - New chapter on U.S. Population Health discusses the differences between public health population health, and community health. - New laws and legislation passed during the Trump and Biden administrations, including the healthcare provisions of the Inflation Reduction Act of 2022 and the Bipartisan Safer Communities Act of 2022, and discussion of the Supreme Court's Dobbs decision overturning Roe v. Wade. - Expanded careers chapter offers eight new healthcare career opportunities. - Final chapter takes a comparative look the US health care system vs. other developed countries, and discusses trends that impact the U.S. healthcare system including digital health, systems and design thinking, pay for performance and value based purchasing, and more.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522583637
Category : Business & Economics
Languages : en
Pages : 1711
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Book Description
With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.
